framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Apple “Stroll” 2017

Apple “Stroll” (2017) is an Apple commercial directed by Sam Brown for Media Arts Lab, produced by Rogue Films. It won 19 awards, including Cannes Lions 2017 Film Craft Silver, Clio 2017 Silver — Film / Commercials (between thirty [30] seconds and sixty [60] seconds) and D&AD 2017 Wood Pencil — Film Advertising / TV Commercials 41-60 seconds.

A man walks through a city, dancing and defying gravity with his AirPods, showcasing the freedom and magic of wireless listening.

Video: Apple Россия on YouTube

Shot by shot

  1. A man in a tracksuit sits against a wall on a busy street with other people walking and a vendor cart in a black and white shot.© Apple0:00
  2. A young man in a baseball cap and hoodie, wearing white earbuds, walks down a city street, looking around with a thoughtful expression.© Apple0:04
  3. A man in a cap and jacket dances in front of a cafe, while two women sit at a table inside, in a black and white shot.© Apple0:14
  4. A person's feet in sneakers walk past a shopping cart on a concrete surface in a black and white shot.© Apple0:19
  5. A person's legs and feet in white sneakers dance on a concrete surface with a black baseball cap lying on the ground, under a cloudy sky.© Apple0:23
  6. A young Black man in a black hoodie and white AirPods walks through a gritty, industrial-looking alleyway, looking around.© Apple0:27
  7. A young man in a tracksuit appears to float horizontally in mid-air, parallel to a parked car on a city street, in black and white.© Apple0:29
  8. A man in a dark suit jumps and spins in the air outside a storefront window, surrounded by mannequins inside, in a black and white shot.© Apple0:37
  9. A man in a dark suit hangs upside down from a lamppost in front of a brightly lit theater marquee and a cafe at night.© Apple0:40
  10. A young Black man in a baseball cap and jacket, wearing AirPods, walks and looks around in a dark, urban exterior at night.© Apple0:43
  11. A person in white shoes and dark pants is seen upside down, walking on a ceiling in a black and white shot.© Apple0:46
  12. A man in a hoodie and sweatpants is seen from an overhead angle, falling through the air next to a building at night.© Apple0:48

Stills © Apple. Made by Media Arts Lab, Rogue Films and Sam Brown.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

AirPods give you the freedom to move and experience the city like magic.

Tagline: “AirPods on iPhone 7. Practically magic.”

defying gravitymagical realismurban explorationdance as expressioneveryday transformed

The cut

Length
61 s
Shots
28
Average shot
2.2 s

What creatives use Apple “Stroll” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Apple “Stroll”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a tracksuit sits against a wall on a busy street with other people walking and a vendor cart in a black and white shot.© AppleA young man in a baseball cap and hoodie, wearing white earbuds, walks down a city street, looking around with a thoughtful expression.© AppleA man in a cap and jacket dances in front of a cafe, while two women sit at a table inside, in a black and white shot.© AppleA person's feet in sneakers walk past a shopping cart on a concrete surface in a black and white shot.© Apple
    Frames from Apple “Stroll”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Apple “Stroll” in order, with its length, framing and what happens in it.

    A man in a tracksuit sits against a wall on a busy street with other people walking and a vendor cart in a black and white shot.© AppleA young man in a baseball cap and hoodie, wearing white earbuds, walks down a city street, looking around with a thoughtful expression.© AppleA man in a cap and jacket dances in front of a cafe, while two women sit at a table inside, in a black and white shot.© AppleA person's feet in sneakers walk past a shopping cart on a concrete surface in a black and white shot.© AppleA person's legs and feet in white sneakers dance on a concrete surface with a black baseball cap lying on the ground, under a cloudy sky.© AppleA young Black man in a black hoodie and white AirPods walks through a gritty, industrial-looking alleyway, looking around.© Apple
    Length: 61 s · Shots: 28 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a defying gravity

    Before you present an idea, you need to know who has done it, and how.

    Apple “Stroll” is built on a defying gravity. Search the library by idea to see every spot that uses it.

    Burbery “Burberry "Open Spaces”© BurberyG-Star Raw “Hardcore Denim”© G-Star RawBritish Airways “Flat Beds”© British AirwaysFormula E “Progress is Unstoppable”© Formula E
    Burbery · G-Star Raw · British Airways · Formula E

More commercials by Sam Brown

More from Media Arts Lab

  • Apple "Bulbs" (2017) commercial still© AppleApple “Bulbs” 2017Dir. Juan Cabral · Media Arts LabD&AD Graphite Pencil 2017

Award-winning tech commercials

Questions

Who directed the Apple “Stroll” commercial?

Sam Brown directed it, produced by Rogue Films, for the agency Media Arts Lab.

Which agency made Apple “Stroll”?

Media Arts Lab created it for Apple (2017).

What awards did Apple “Stroll” win?

19 awards, including Cannes Lions 2017 Film Craft Silver, Clio 2017 Silver — Film / Commercials (between thirty [30] seconds and sixty [60] seconds), Cannes Lions 2017 Film Craft Bronze and D&AD 2017 Wood Pencil — Film Advertising / TV Commercials 41-60 seconds.

What is the tagline of Apple “Stroll”?

“AirPods on iPhone 7. Practically magic.”

Sources for the credits and awards

britisharrows.comaicpawards.comdandad.orgdandad.orgThe WorkThe WorkThe WorkThe WorkThe WorkThe Workweb.archive.orgweb.archive.org