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Apple “New Driver” 2024

Apple “New Driver” (2024) is an Apple commercial directed by Andreas Nilsson for Apple, produced by Biscuit Filmworks. It won one award: AICP Post 2024 Winner National Campaign.

A worried father watches his daughter drive off for the first time, only to be reassured by an automatic check-in from her iPhone.

Video: Andreas Nilsson on Vimeo

Shot by shot

  1. A teenage girl sits in the driver's seat of a car, looking at an older man holding a mug and phone outside the car window.© Apple0:00
  2. A young female driver with long brown hair and a striped shirt smiles while sitting in a car, looking up and to the right as the car begins to move.© Apple0:01
  3. A father stands in a driveway, holding a phone and looking at his daughter in a car, as a skateboard rolls away.© Apple0:03
  4. A father, wearing a plaid shirt, stands in a driveway holding a mug and waving goodbye to someone in a car.© Apple0:05
  5. A brown car backs out of a driveway, hitting a blue recycling bin, as a man watches from the garage.© Apple0:08
  6. A middle-aged man with a concerned expression stands in front of a garage door, looking directly at the camera.© Apple0:10
  7. A middle-aged man with a plaid shirt sits at a dining table, looking concerned, in a suburban home during the day.© Apple0:15
  8. A person's hand holds an iPhone, displaying a "Check In: Arrived at school" notification from "Megan" on a light blue screen.© Apple0:21
  9. A middle-aged man with a worried expression holds up a black iPhone, looking at it intently, in a softly lit interior.© Apple0:24

Stills © Apple. Made by Apple, Biscuit Filmworks and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

iPhone's automatic check-in feature reassures parents of new drivers.

Tagline: “Relax, it's iPhone.”

first time drivingworried parentteenager's independencereassurance through technologyslice of life humor

The cut

Length
30 s
Shots
10
Average shot
3.0 s

What creatives use Apple “New Driver” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Apple “New Driver”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A teenage girl sits in the driver's seat of a car, looking at an older man holding a mug and phone outside the car window.© AppleA young female driver with long brown hair and a striped shirt smiles while sitting in a car, looking up and to the right as the car begins to move.© AppleA father stands in a driveway, holding a phone and looking at his daughter in a car, as a skateboard rolls away.© AppleA father, wearing a plaid shirt, stands in a driveway holding a mug and waving goodbye to someone in a car.© Apple
    Frames from Apple “New Driver”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Apple “New Driver” in order, with its length, framing and what happens in it.

    A teenage girl sits in the driver's seat of a car, looking at an older man holding a mug and phone outside the car window.© AppleA young female driver with long brown hair and a striped shirt smiles while sitting in a car, looking up and to the right as the car begins to move.© AppleA father stands in a driveway, holding a phone and looking at his daughter in a car, as a skateboard rolls away.© AppleA father, wearing a plaid shirt, stands in a driveway holding a mug and waving goodbye to someone in a car.© AppleA brown car backs out of a driveway, hitting a blue recycling bin, as a man watches from the garage.© AppleA middle-aged man with a concerned expression stands in front of a garage door, looking directly at the camera.© Apple
    Length: 30 s · Shots: 10 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a slice of life humor

    Before you present an idea, you need to know who has done it, and how.

    Apple “New Driver” is built on a slice of life humor. Search the library by idea to see every spot that uses it.

    Battlegrounds Mobile India “Machine-Gun Mouth”© Battlegrounds Mobile IndiaEssity “Xmess”© EssityPfizer “Flangerati”© PfizerBell Canada “Pickle Point”© Bell Canada
    Battlegrounds Mobile India · Essity · Pfizer · Bell Canada

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from Apple

Award-winning tech commercials

Questions

Who directed the Apple “New Driver” commercial?

Andreas Nilsson directed it, produced by Biscuit Filmworks, for the agency Apple.

Which agency made Apple “New Driver”?

Apple created it for Apple (2024).

What awards did Apple “New Driver” win?

1 awards, including AICP Post 2024 Winner National Campaign.

What is the tagline of Apple “New Driver”?

“Relax, it's iPhone.”

Sources for the credits and awards

aicpawards.com