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Apple “Imac Pro” 2019

Apple “Imac Pro” (2019) is an Apple commercial, produced by Buck. It won one award: ADC 2019 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Sound Design - Single or Series.

This ad showcases the powerful technical specifications of the iMac Pro, highlighting its advanced processor and graphics through dynamic visual effects and a sleek product reveal.

Video: Apple Australia on YouTube

Shot by shot

  1. A dark screen with white text displaying various technical specifications for a computer, with a blue light streak across the middle.© Apple0:00
  2. A close-up shot of the number "18" and the word "-CORE" in white 3D text, with a glitching, colorful background.© Apple0:08
  3. Text about the iMac Pro's features appears and then converges into a bright light, creating a dynamic visual effect.© Apple0:11
  4. A dynamic shot of blue and white smoke or clouds swirling and expanding against a dark background, creating an abstract, ethereal visual.© Apple0:15
  5. A sleek, dark grey iMac Pro with a vibrant blue and white cloud-like image on its screen, slowly rotates on a dark surface.© Apple0:17
  6. The iMac Pro is shown in a clean, dark studio environment, with the product name displayed prominently on screen.© Apple0:22

Stills © Apple. Made by Buck.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dynamic text and abstract visuals reveal the iMac Pro's power.

Tagline: “Power to the pro.”

technical specifications as visualsabstract visual journeyproduct revealpower and performanceminimalist aesthetic

The cut

Length
30 s
Shots
8
Average shot
3.8 s
Format
cgi

What creatives use Apple “Imac Pro” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Apple “Imac Pro”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark screen with white text displaying various technical specifications for a computer, with a blue light streak across the middle.© AppleA close-up shot of the number "18" and the word "-CORE" in white 3D text, with a glitching, colorful background.© AppleText about the iMac Pro's features appears and then converges into a bright light, creating a dynamic visual effect.© AppleA dynamic shot of blue and white smoke or clouds swirling and expanding against a dark background, creating an abstract, ethereal visual.© Apple
    Frames from Apple “Imac Pro”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Apple “Imac Pro” in order, with its length, framing and what happens in it.

    A dark screen with white text displaying various technical specifications for a computer, with a blue light streak across the middle.© AppleA close-up shot of the number "18" and the word "-CORE" in white 3D text, with a glitching, colorful background.© AppleText about the iMac Pro's features appears and then converges into a bright light, creating a dynamic visual effect.© AppleA dynamic shot of blue and white smoke or clouds swirling and expanding against a dark background, creating an abstract, ethereal visual.© AppleA sleek, dark grey iMac Pro with a vibrant blue and white cloud-like image on its screen, slowly rotates on a dark surface.© AppleThe iMac Pro is shown in a clean, dark studio environment, with the product name displayed prominently on screen.© Apple
    Length: 30 s · Shots: 8 · Average shot: 3.8 s · Format: cgi

  3. 03Ad ideas: every spot built on a product reveal

    Before you present an idea, you need to know who has done it, and how.

    Apple “Imac Pro” is built on a product reveal. Search the library by idea to see every spot that uses it.

    Jack & Jones “Knit With Wit”© Jack & JonesUber Eats “Pirate's Booty”© Uber EatsHeinz “Mustard x Mustard”© HeinzMarshall “Marshall Introducing Monitor III A.N.C”© Marshall
    Jack & Jones · Uber Eats · Heinz · Marshall

Award-winning tech commercials

Questions

What awards did Apple “Imac Pro” win?

1 awards, including ADC 2019 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Sound Design - Single or Series.

What is the tagline of Apple “Imac Pro”?

“Power to the pro.”

Sources for the credits and awards

oneclub.org