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Apache Pizza “Eau de Apache” 2021

Apache Pizza “Eau de Apache” (2021) is an Apache Pizza commercial for In the Company of Huskies. It won one award: Kinsale Sharks 2021 Bronze Film (Irish) - Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food.

A parody of luxury perfume ads, this commercial features a man on a beach, with a voiceover asking "What is irresistible?" before revealing the answer is a buffalo pizza and a new pizza fragrance.

Video: APACHE PIZZA on YouTube

Frames

  1. A man walks barefoot on a sandy beach, then stands with arms outstretched as waves crash behind him, before sitting and looking over his shoulder.© Apache Pizza0:00
  2. Apache Pizza “Eau de Apache”, shot 1© Apache Pizza0:05
  3. A woman's face in profile, with hair blowing in the wind, is superimposed over a man sitting on a beach, both in black and white.© Apache Pizza0:10
  4. A shirtless man in white pants sits on a rocky beach, looking out at the ocean, then turns to face the camera, with a pizza superimposed over the scene.© Apache Pizza0:13
  5. A perfume bottle with a red and yellow gradient is centered on a black and white background of crashing waves and rocks, with text below.© Apache Pizza0:20
  6. Apache Pizza “Eau de Apache”, shot 4© Apache Pizza0:25
  7. A perfume bottle with a red and yellow gradient is centered on a dark, rocky shore with white waves crashing around it, with text overlay.© Apache Pizza0:30

Stills © Apache Pizza. Made by In the Company of Huskies.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Parody luxury perfume ads to promote pizza and a pizza-scented fragrance.

Tagline: “The new pizza fragrance for him and her. Available this Valentine's Day.”

parodyluxury ad aestheticunexpected product revealvoiceover narrationblack and white imagery

The cut

Length
33 s
Shots
5
Average shot
6.5 s

What creatives use Apache Pizza “Eau de Apache” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Apache Pizza “Eau de Apache”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man walks barefoot on a sandy beach, then stands with arms outstretched as waves crash behind him, before sitting and looking over his shoulder.© Apache PizzaApache Pizza “Eau de Apache”, 0:05© Apache PizzaA woman's face in profile, with hair blowing in the wind, is superimposed over a man sitting on a beach, both in black and white.© Apache PizzaA shirtless man in white pants sits on a rocky beach, looking out at the ocean, then turns to face the camera, with a pizza superimposed over the scene.© Apache Pizza
    Frames from Apache Pizza “Eau de Apache”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Apache Pizza “Eau de Apache” in order, with its length, framing and what happens in it.

    A man walks barefoot on a sandy beach, then stands with arms outstretched as waves crash behind him, before sitting and looking over his shoulder.© Apache PizzaApache Pizza “Eau de Apache”, 0:05© Apache PizzaA woman's face in profile, with hair blowing in the wind, is superimposed over a man sitting on a beach, both in black and white.© Apache PizzaA shirtless man in white pants sits on a rocky beach, looking out at the ocean, then turns to face the camera, with a pizza superimposed over the scene.© Apache PizzaA perfume bottle with a red and yellow gradient is centered on a black and white background of crashing waves and rocks, with text below.© Apache PizzaApache Pizza “Eau de Apache”, 0:25© Apache Pizza
    Length: 33 s · Shots: 5 · Average shot: 6.5 s

  3. 03Ad ideas: every spot built on a parody

    Before you present an idea, you need to know who has done it, and how.

    Apache Pizza “Eau de Apache” is built on a parody. Search the library by idea to see every spot that uses it.

    Taco Bell “Web of Fries”© Taco BellAmazon “Rebel”© AmazonMelody Entertainment “Titanic”© Melody EntertainmentG4 “Cribs”© G4
    Taco Bell · Amazon · Melody Entertainment · G4

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  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made Apache Pizza “Eau de Apache”?

In the Company of Huskies created it for Apache Pizza (2021).

What awards did Apache Pizza “Eau de Apache” win?

1 awards, including Kinsale Sharks 2021 Bronze Film (Irish) - Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food.

What is the tagline of Apache Pizza “Eau de Apache”?

“The new pizza fragrance for him and her. Available this Valentine's Day.”

Sources for the credits and awards

web.archive.orgweb.archive.org