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Allianz “The World's Strongest Women” 2022

Allianz “The World's Strongest Women” (2022) is an Allianz commercial directed by Fern Berresford for In the Company of Huskies, produced by Rattling Stick. It won 2 awards, including Epica 2022 Silver Public Interest – Gender Equity and Creative Circle 2022 Silver FILM CRAFT - Best Direction (single).

This ad celebrates the inner strength of women facing everyday challenges, portraying them as the world's strongest, supported by Allianz and Women's Aid.

Video: Allianz Ireland on YouTube

Shot by shot

  1. A woman in workout clothes sits on the floor, leaning against a door in a dimly lit, teal-colored bathroom, looking exhausted.© Allianz0:00
  2. A determined Black woman in her 30s, wearing a white tank top, looks intensely at the camera with sweat on her face, as the word "WORLD'S" appears over her eyes.© Allianz0:04
  3. A young woman with short hair is seen in a dark silhouette against a warm, blurry background, looking down thoughtfully.© Allianz0:10
  4. A person's feet in light-colored sneakers and dark pants walk up a carpeted staircase in a dimly lit interior.© Allianz0:12
  5. A young Black woman in a tank top is silhouetted against orange curtains, looking directly at the camera in an interior setting.© Allianz0:16
  6. A blurry, extreme close-up shot of water droplets on a surface, possibly a shower wall, with soft light filtering through.© Allianz0:20
  7. A woman with dark hair, wearing a red top, leans against a wall, looking distressed in a dimly lit room.© Allianz0:25
  8. A woman with short dark hair, wearing a white tank top, slowly opens her eyes and looks up, in a dimly lit room.© Allianz0:34
  9. A man and a woman stand in a dimly lit hallway, the woman holding a suitcase, as the man gently touches her face before she leaves.© Allianz0:39
  10. A person's hands are seen in a medium closeup, counting and placing euro banknotes into a dark wallet in a dimly lit interior.© Allianz0:42
  11. A woman in her 30s stands in a dimly lit bedroom doorway, looking surprised and then adjusting her clothes.© Allianz0:49
  12. A woman with dark hair and a serious expression looks directly at the camera, with white text overlaid on the screen.© Allianz0:54

Stills © Allianz. Made by In the Company of Huskies, Rattling Stick and Fern Berresford.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday women are the world's strongest, overcoming challenges with inner resilience.

Tagline: “YOU ARE STRONGER THAN YOU THINK”

hidden strengtheveryday heroesemotional journeyempowermentcontrast of vulnerability and powersupport system

The cut

Length
66 s
Shots
52
Average shot
1.3 s

What creatives use Allianz “The World's Strongest Women” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Allianz “The World's Strongest Women”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in workout clothes sits on the floor, leaning against a door in a dimly lit, teal-colored bathroom, looking exhausted.© AllianzA determined Black woman in her 30s, wearing a white tank top, looks intensely at the camera with sweat on her face, as the word "WORLD'S" appears over her eyes.© AllianzA young woman with short hair is seen in a dark silhouette against a warm, blurry background, looking down thoughtfully.© AllianzA person's feet in light-colored sneakers and dark pants walk up a carpeted staircase in a dimly lit interior.© Allianz
    Frames from Allianz “The World's Strongest Women”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Allianz “The World's Strongest Women” in order, with its length, framing and what happens in it.

    A woman in workout clothes sits on the floor, leaning against a door in a dimly lit, teal-colored bathroom, looking exhausted.© AllianzA determined Black woman in her 30s, wearing a white tank top, looks intensely at the camera with sweat on her face, as the word "WORLD'S" appears over her eyes.© AllianzA young woman with short hair is seen in a dark silhouette against a warm, blurry background, looking down thoughtfully.© AllianzA person's feet in light-colored sneakers and dark pants walk up a carpeted staircase in a dimly lit interior.© AllianzA young Black woman in a tank top is silhouetted against orange curtains, looking directly at the camera in an interior setting.© AllianzA blurry, extreme close-up shot of water droplets on a surface, possibly a shower wall, with soft light filtering through.© Allianz
    Length: 66 s · Shots: 52 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a hidden strength

    Before you present an idea, you need to know who has done it, and how.

    Allianz “The World's Strongest Women” is built on a hidden strength. Search the library by idea to see every spot that uses it.

    Amazon Prime Video “Jack Ryan”© Amazon Prime VideoCall of Duty “There's a Soldier in All of Us”© Call of DutyWattbike “For Real Athletes”© WattbikeNike “FKA twigs x Nike - do you believe in more?”© Nike
    Amazon Prime Video · Call of Duty · Wattbike · Nike

More commercials by Fern Berresford

  • LinkedIn "Space For You" (2023) commercial still© LinkedInLinkedIn “Space For You” 2023Dir. Fern Berresford · VCCPCreative Circle Bronze 2023
  • Burger King "Crown Nuggets" (2026) commercial still© Burger KingBurger King “Crown Nuggets” 2026Dir. Fern Berresford · BarkleyOKRP
  • NHS England "Breast Screening" (2025) commercial still© NHS EnglandNHS England “Breast Screening” 2025Dir. Fern Berresford · M&C Saatchi
  • SuperValu Ireland "SuperValu - Dinner time well spent" (2024) commercial still© SuperValu IrelandSuperValu Ireland “SuperValu - Dinner time well spent” 2024Dir. Fern Berresford · Boys + Girls
  • SuperValu "Dinnertime" (2024) commercial still© SuperValuSuperValu “Dinnertime” 2024Dir. Fern Berresford · Boys + Girls
  • Meta "Instagram Negotiation Daily Time Limit" (2023) commercial still© MetaMeta “Instagram Negotiation Daily Time Limit” 2023Dir. Fern Berresford · M+C Saatchi SSK

More from In the Company of Huskies

Award-winning public service & ngo commercials

Questions

Who directed the Allianz “The World's Strongest Women” commercial?

Fern Berresford directed it, produced by Rattling Stick, for the agency In the Company of Huskies.

Which agency made Allianz “The World's Strongest Women”?

In the Company of Huskies created it for Allianz (2022).

What awards did Allianz “The World's Strongest Women” win?

2 awards, including Epica 2022 Silver Public Interest – Gender Equity and Creative Circle 2022 Silver FILM CRAFT - Best Direction (single).

What is the tagline of Allianz “The World's Strongest Women”?

“YOU ARE STRONGER THAN YOU THINK”

Sources for the credits and awards

winners.epica-awards.comweb.archive.org