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An Post “World Wide Open” 2017

An Post “World Wide Open” (2017) is an An Post commercial directed by Ian Power, produced by Rocket Science Productions. It won 2 awards, including Kinsale Sharks 2017 Bronze Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 8.Best Use of Licensed Music or Re-Recorded.

This ad for An Post uses a powerful metaphor of breaking down physical and metaphorical borders to highlight the company's global connectivity and open approach.

Video: An Post on YouTube

Shot by shot

  1. An aerial wide shot shows a long, rusty border wall dividing a town nestled in a valley between hills under a clear sky.© An Post0:00
  2. A blue "International Border" sign with studded letters is seen against a chain-link fence and green foliage.© An Post0:03
  3. A close-up shot of a wooden box with metal studs, showing intricate details and texture, in a dimly lit interior.© An Post0:09
  4. An aerial view shows a small town with a long, brown wall separating it from a vast desert landscape under a clear sky.© An Post0:11
  5. An aerial view shows a bobsled track winding through a snow-covered forest on a bright, sunny day.© An Post0:14
  6. A long wall of rocks and dirt crumbles and falls apart in a vast desert landscape with a large mesa in the background under a clear blue sky.© An Post0:16
  7. A wide shot of the Earth from space, showing Ireland and the UK, with sunlight reflecting off the ocean.© An Post0:19
  8. An aerial shot of a modern, glass-paneled building with a conical top, overlooking a river with industrial structures and a city skyline under a cloudy sky.© An Post0:22
  9. A POV shot from inside a moving car shows a highway leading towards a cityscape with a Ferris wheel and skyscrapers under a cloudy sky.© An Post0:25
  10. A man walks away from a white house on a grassy hill towards the Golden Gate Bridge at sunset, with a stone wall on the right.© An Post0:28
  11. A man stands on a grassy cliff overlooking a vast ocean with a futuristic city skyline and the Statue of Liberty in the distance under a cloudy sky.© An Post0:32

Stills © An Post. Made by Rocket Science Productions and Ian Power.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Breaking down borders to connect the world, symbolizing An Post's global reach.

Tagline: “Welcome to a world wide open.”

metaphorical journeydestruction of barriersglobal perspectivesymbolic landscapesuplifting transformation

The cut

Length
40 s
Shots
13
Average shot
3.1 s

What creatives use An Post “World Wide Open” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of An Post “World Wide Open”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial wide shot shows a long, rusty border wall dividing a town nestled in a valley between hills under a clear sky.© An PostA blue "International Border" sign with studded letters is seen against a chain-link fence and green foliage.© An PostA close-up shot of a wooden box with metal studs, showing intricate details and texture, in a dimly lit interior.© An PostAn aerial view shows a small town with a long, brown wall separating it from a vast desert landscape under a clear sky.© An Post
    Frames from An Post “World Wide Open”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of An Post “World Wide Open” in order, with its length, framing and what happens in it.

    An aerial wide shot shows a long, rusty border wall dividing a town nestled in a valley between hills under a clear sky.© An PostA blue "International Border" sign with studded letters is seen against a chain-link fence and green foliage.© An PostA close-up shot of a wooden box with metal studs, showing intricate details and texture, in a dimly lit interior.© An PostAn aerial view shows a small town with a long, brown wall separating it from a vast desert landscape under a clear sky.© An PostAn aerial view shows a bobsled track winding through a snow-covered forest on a bright, sunny day.© An PostA long wall of rocks and dirt crumbles and falls apart in a vast desert landscape with a large mesa in the background under a clear blue sky.© An Post
    Length: 40 s · Shots: 13 · Average shot: 3.1 s

  3. 03Ad ideas: every spot built on a metaphorical journey

    Before you present an idea, you need to know who has done it, and how.

    An Post “World Wide Open” is built on a metaphorical journey. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachOtsuka Pharmaceutical Co., Ltd. “Find Your Own Way”© Otsuka Pharmaceutical Co., Ltd.Lululemon “The Selfish Giant”© LululemonSony PlayStation “PlayStation - Play Fearlessly”© Sony PlayStation
    Hornbach · Otsuka Pharmaceutical Co., Ltd. · Lululemon · Sony PlayStation

More commercials by Ian Power

  • ESB "ESB - Timeline" (2024) commercial still© ESBESB “ESB - Timeline” 2024Dir. Ian Power · TBWA\Ireland
  • Jameson "Jameson - Orange" (2023) commercial still© JamesonJameson “Jameson - Orange” 2023Dir. Ian Power
  • An Post "Unlocking Life" (2023) commercial still© An PostAn Post “Unlocking Life” 2023Dir. Ian Power
  • RTE News "The Truth Matters" (2023) commercial still© RTE NewsRTE News “The Truth Matters” 2023Dir. Ian Power

Award-winning other commercials

Questions

Who directed the An Post “World Wide Open” commercial?

Ian Power directed it, produced by Rocket Science Productions.

What awards did An Post “World Wide Open” win?

2 awards, including Kinsale Sharks 2017 Bronze Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 8.Best Use of Licensed Music or Re-Recorded and Kinsale Sharks 2017 Bronze Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 9.Best Use of Post Production/Visual Effects.

What is the tagline of An Post “World Wide Open”?

“Welcome to a world wide open.”

Sources for the credits and awards

web.archive.orgweb.archive.org