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Amp'd Mobile “Bus” 2006

Amp'd Mobile “Bus” (2006) is an Amp'd Mobile commercial directed by Noam Murro for Taxi New York. It won one award: Cannes Lions 2006 Film Bronze.

A young man on a bus uses his Amp'd Mobile phone to direct passengers to fight, play music, dance, and hit the brakes, creating chaos and entertainment.

Video: AmpdMobile on YouTube

Shot by shot

  1. A young man in a grey sweater stands in a moving bus, looking around at other passengers.© Amp'd Mobile0:00
  2. A young man in a grey sweater and messenger bag stands on a moving bus, pointing and talking to other passengers.© Amp'd Mobile0:02
  3. A young man in a black tank top and an older man in a green shirt are fighting on a bus, while other passengers look on.© Amp'd Mobile0:04
  4. A young man in a grey sweater stands in a moving bus, looking to his right and gesturing with his hand, surrounded by other passengers.© Amp'd Mobile0:08
  5. Three men ride a bus, one with a boombox, looking up as if listening to music, in a medium shot.© Amp'd Mobile0:10
  6. A young man in a grey sweater stands in a moving bus, looking around and gesturing with his hand as other passengers are visible in the background.© Amp'd Mobile0:12
  7. A woman in a red top and denim skirt dances on a bus, holding onto a pole, while a man sits behind her.© Amp'd Mobile0:13
  8. A phone screen displays a UFC fight with one male fighter standing over another on the ground, as the Amp'd Mobile logo appears below.© Amp'd Mobile0:23
  9. A close-up shot of an Amp'd Mobile phone screen shows the user navigating through the entertainment menu, highlighting "Arcade" and then "Games."© Amp'd Mobile0:24
  10. A close-up shot of a mobile phone screen shows a stylized character snowboarding down a snowy mountain, with text below the screen.© Amp'd Mobile0:24
  11. A close-up shot of an Amp'd Mobile phone screen, showing the user interface with "MUSIC" highlighted, against a dark background.© Amp'd Mobile0:25
  12. A woman with long dark hair, wearing a white shirt and a skirt with metallic embellishments, is seen from the waist up, dancing and mixing music on a DJ deck, displayed on a phone screen.© Amp'd Mobile0:25

Stills © Amp'd Mobile. Made by Taxi New York and Noam Murro.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man controls the bus chaos with his phone, showing Amp'd Mobile's entertainment power.

Tagline: “Unlimited Anytime Minutes Forever for just $99 a month when you sign up for Amp'd Overload.”

magical realismbreaking the fourth wallcontrolled chaosunexpected reactionsproduct as catalyst

The cut

Length
31 s
Shots
18
Average shot
1.7 s

What creatives use Amp'd Mobile “Bus” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amp'd Mobile “Bus”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a grey sweater stands in a moving bus, looking around at other passengers.© Amp'd MobileA young man in a grey sweater and messenger bag stands on a moving bus, pointing and talking to other passengers.© Amp'd MobileA young man in a black tank top and an older man in a green shirt are fighting on a bus, while other passengers look on.© Amp'd MobileA young man in a grey sweater stands in a moving bus, looking to his right and gesturing with his hand, surrounded by other passengers.© Amp'd Mobile
    Frames from Amp'd Mobile “Bus”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amp'd Mobile “Bus” in order, with its length, framing and what happens in it.

    A young man in a grey sweater stands in a moving bus, looking around at other passengers.© Amp'd MobileA young man in a grey sweater and messenger bag stands on a moving bus, pointing and talking to other passengers.© Amp'd MobileA young man in a black tank top and an older man in a green shirt are fighting on a bus, while other passengers look on.© Amp'd MobileA young man in a grey sweater stands in a moving bus, looking to his right and gesturing with his hand, surrounded by other passengers.© Amp'd MobileThree men ride a bus, one with a boombox, looking up as if listening to music, in a medium shot.© Amp'd MobileA young man in a grey sweater stands in a moving bus, looking around and gesturing with his hand as other passengers are visible in the background.© Amp'd Mobile
    Length: 31 s · Shots: 18 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Amp'd Mobile “Bus” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Noam Murro

  • VOLKSWAGEN POLO "Dog" (2009) commercial still© VOLKSWAGEN POLOVOLKSWAGEN POLO “Dog” 2009Dir. Noam Murro · DDBEurobest Grand Prix 2008
  • ChildFund International "Monster" (2024) commercial still© ChildFund InternationalChildFund International “Monster” 2024Dir. Noam Murro · WRTHYshots Awards Gold 2024
  • Guinness "Wheelchair basketball" (2016) commercial still© GuinnessGuinness “Wheelchair basketball” 2016Dir. Noam Murro · Abbott Mead Vickers BBDOIPA Effectiveness Awards Gold 2016
  • Jameson "Fire" (2012) commercial still© JamesonJameson “Fire” 2012Dir. Noam Murro · TBWA\Chiat\DayClio Awards Gold 2012
  • DirecTV "Hot House" (2011) commercial still© DirecTVDirecTV “Hot House” 2011Dir. Noam Murro · GreyDGA Awards 2011
  • Heineken "Handlebar Mustache" (2011) commercial still© HeinekenHeineken “Handlebar Mustache” 2011Dir. Noam Murro · Wieden+KennedyDGA Awards 2011

More from Taxi New York

  • MiO "Cheetah" (2012) commercial still© MiOMiO “Cheetah” 2012Taxi New York

Award-winning tech commercials

Questions

Who directed the Amp'd Mobile “Bus” commercial?

Noam Murro directed it, for the agency Taxi New York.

Which agency made Amp'd Mobile “Bus”?

Taxi New York created it for Amp'd Mobile (2006).

What awards did Amp'd Mobile “Bus” win?

1 awards, including Cannes Lions 2006 Film Bronze.

What is the tagline of Amp'd Mobile “Bus”?

“Unlimited Anytime Minutes Forever for just $99 a month when you sign up for Amp'd Overload.”

Sources for the credits and awards

The WorkThe Work