framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Amour “Hot in Here” 2010

Amour “Hot in Here” (2010) is an Amour commercial directed by Richard Farmer for Cossette West, produced by Imported Artists. It won one award: LIA 2010 Bronze — TV/Cinema/Online Film / Campaign.

A blonde woman in a red polka dot top and jeans struggles to deliver a line, then the brand name and tagline appear on a black screen.

Video: Richard Farmer on Vimeo

Frames

  1. A blonde woman in a red polka dot top and jeans turns to face the camera, holding a white paper, in a studio.© Amour0:01
  2. Amour “Hot in Here”, shot 2© Amour0:02
  3. Amour “Hot in Here”, shot 2© Amour0:03
  4. Amour “Hot in Here”, shot 2© Amour0:05
  5. Amour “Hot in Here”, shot 2© Amour0:06
  6. Amour “Hot in Here”, shot 2© Amour0:08
  7. Amour “Hot in Here”, shot 2© Amour0:09

Stills © Amour. Made by Cossette West, Imported Artists and Richard Farmer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bad acting for adult movies, direct to your TV.

Tagline: “Adult movies. Direct to your TV.”

bad actingmeta-commentarybreaking the fourth wallsexual innuendo

The cut

Length
17 s
Shots
3
One take
12 s in a single shot

What creatives use Amour “Hot in Here” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amour “Hot in Here”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blonde woman in a red polka dot top and jeans turns to face the camera, holding a white paper, in a studio.© AmourAmour “Hot in Here”, 0:02© AmourAmour “Hot in Here”, 0:03© AmourAmour “Hot in Here”, 0:05© Amour
    Frames from Amour “Hot in Here”

  2. 02How a one-take commercial is built

    12 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A blonde woman in a red polka dot top and jeans turns to face the camera, holding a white paper, in a studio.© AmourAmour “Hot in Here”, 0:02© AmourAmour “Hot in Here”, 0:03© AmourAmour “Hot in Here”, 0:05© AmourAmour “Hot in Here”, 0:06© AmourAmour “Hot in Here”, 0:08© Amour
    Length: 17 s · Shots: 3 · One take: 12 s in a single shot

  3. 03Ad ideas: every spot built on a meta-commentary

    Before you present an idea, you need to know who has done it, and how.

    Amour “Hot in Here” is built on a meta-commentary. Search the library by idea to see every spot that uses it.

    Uber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCeraVe “Michael CeraVe”© CeraVeTubi “Interface Interruption”© Tubi
    Uber Eats · Uber Eats + Special US · CeraVe · Tubi

More commercials by Richard Farmer

  • Amour "Tethescope" (2010) commercial still© AmourAmour “Tethescope” 2010Dir. Richard Farmer · Cossette WestLondon International Awards Bronze 2010

Award-winning media & entertainment commercials

Questions

Who directed the Amour “Hot in Here” commercial?

Richard Farmer directed it, produced by Imported Artists, for the agency Cossette West.

Which agency made Amour “Hot in Here”?

Cossette West created it for Amour (2010).

What awards did Amour “Hot in Here” win?

1 awards, including LIA 2010 Bronze — TV/Cinema/Online Film / Campaign.

What is the tagline of Amour “Hot in Here”?

“Adult movies. Direct to your TV.”

Sources for the credits and awards

2010.liaentries.comweb.archive.org