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América Television “Beto & Elena” 2020

América Television “Beto & Elena” (2020) is an América Television commercial directed by Manuel Oxenford for Circus Grey, produced by Rebeca Producciones. It won one award: shots Awards The Americas 2020 Gold — Non-English Language Commercial of the Year.

A young woman is captivated by a 70s TV show, blurring the lines between fiction and reality as she experiences the characters' emotions and struggles in her own life.

Video: Manuel Oxenford on Vimeo

Shot by shot

  1. Two men in 70s attire walk out of a grand house as a vintage car drives past them on a suburban street.© América Television0:00
  2. Three men stand on a street next to a vintage car, talking and gesturing, with colorful houses in the background.© América Television0:03
  3. A young man with dark hair and a pink-collared shirt smiles at the camera, while other people are blurred in the background.© América Television0:35
  4. A young woman with dark hair, wearing a dark jacket and jeans, runs towards a glass door in a dimly lit building, carrying a bag.© América Television1:15
  5. A bright, circular light source at the bottom of the frame expands to fill the entire screen with white light.© América Television1:26
  6. A group of friends, including a man in a denim jacket, walk down a path in a colorful neighborhood, smiling and clapping.© América Television1:28
  7. A young man on a TV screen reaches out with both hands, as if trying to escape the screen, in a kitchen.© América Television1:39
  8. A young man with dark hair and a striped shirt is seen on a TV screen, pushing his hands against the screen as if trying to escape, in a kitchen.© América Television1:42
  9. A young woman lies in a hospital bed, surrounded by family and a nurse, in a dimly lit hospital room.© América Television1:45
  10. Two men in retro clothing are on a dimly lit street at night, one running and the other standing by a parked car.© América Television1:52
  11. A young woman with curly hair and a bandage on her forehead lies in a hospital bed, with a nasal cannula, looking up with tears in her eyes.© América Television2:31
  12. A man in his 20s, wearing a pink shirt, smiles at the camera while holding a drink at a dinner table with family.© América Television2:45

Stills © América Television. Made by Circus Grey, Rebeca Producciones and Manuel Oxenford.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A TV show character comes to life to save a fan.

Tagline: “La televisión nos une”

meta-narrativedream vs realityhero's journeylove across dimensionsparallel worldstime warp

The cut

Length
196 s
Shots
85
Average shot
2.3 s

What creatives use América Television “Beto & Elena” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of América Television “Beto & Elena”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men in 70s attire walk out of a grand house as a vintage car drives past them on a suburban street.© América TelevisionThree men stand on a street next to a vintage car, talking and gesturing, with colorful houses in the background.© América TelevisionA young man with dark hair and a pink-collared shirt smiles at the camera, while other people are blurred in the background.© América TelevisionA young woman with dark hair, wearing a dark jacket and jeans, runs towards a glass door in a dimly lit building, carrying a bag.© América Television
    Frames from América Television “Beto & Elena”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of América Television “Beto & Elena” in order, with its length, framing and what happens in it.

    Two men in 70s attire walk out of a grand house as a vintage car drives past them on a suburban street.© América TelevisionThree men stand on a street next to a vintage car, talking and gesturing, with colorful houses in the background.© América TelevisionA young man with dark hair and a pink-collared shirt smiles at the camera, while other people are blurred in the background.© América TelevisionA young woman with dark hair, wearing a dark jacket and jeans, runs towards a glass door in a dimly lit building, carrying a bag.© América TelevisionA bright, circular light source at the bottom of the frame expands to fill the entire screen with white light.© América TelevisionA group of friends, including a man in a denim jacket, walk down a path in a colorful neighborhood, smiling and clapping.© América Television
    Length: 196 s · Shots: 85 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a meta-narrative

    Before you present an idea, you need to know who has done it, and how.

    América Television “Beto & Elena” is built on a meta-narrative. Search the library by idea to see every spot that uses it.

    Channel 4 “Educating Yorkshire - School's Back”© Channel 4Netflix “Discover Your Future”© NetflixThe RealReal - L’Ultimo Uomo Reale “The Last Real Man”© The RealReal - L’Ultimo Uomo RealePop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts”© Pop-Tarts
    Channel 4 · Netflix · The RealReal - L’Ultimo Uomo Reale · Pop-Tarts

More from Circus Grey

  • Kentucky Fried Chicken "Colonel Santa" (2020) commercial still© Kentucky Fried ChickenKentucky Fried Chicken “Colonel Santa” 2020Dir. Hernán Bargman · Circus GreyEl Ojo de Iberoamérica Bronze 2020

Award-winning media & entertainment commercials

Questions

Who directed the América Television “Beto & Elena” commercial?

Manuel Oxenford directed it, produced by Rebeca Producciones, for the agency Circus Grey.

Which agency made América Television “Beto & Elena”?

Circus Grey created it for América Television (2020).

What awards did América Television “Beto & Elena” win?

1 awards, including shots Awards The Americas 2020 Gold — Non-English Language Commercial of the Year.

What is the tagline of América Television “Beto & Elena”?

“La televisión nos une”

Sources for the credits and awards

shots