The General Store

01 · Featured

The General Store's most awarded commercial

© Emen8 (ACON & Thorne Harbour Health)© Emen8 (ACON & Thorne Harbour Health)© Emen8 (ACON & Thorne Harbour Health)© Emen8 (ACON & Thorne Harbour Health)© Emen8 (ACON & Thorne Harbour Health)© Emen8 (ACON & Thorne Harbour Health)

Emen8 (ACON & Thorne Harbour Health) “emen8 - Men Into Men Need To Know” 2026

This ad for Emen8 shows diverse men in various social and personal settings, emphasizing the importance of sexual health knowledge and support within the gay and bisexual male community.

Directed by Harry Welsh · The General Store · DIVISION APAC

Every shot in the library

02 · Directors

Notable directors at The General Store

Who made the work, and how much of it won awards. From the credits on every spot.

• © Hamilton IslandSaskia Wilson2 spots · Hamilton Island “A Little Island Can Do Wonders”
• © Rebel SportAl Morrow1 spots · Rebel Sport “The Town Without Sport”
• © Allianz InsuranceThibault Debaveye1 spots · Allianz Insurance “Your Thing”
• © Emen8 (ACON & Thorne Harbour Health)Harry Welsh1 spots · Emen8 (ACON & Thorne Harbour Health) “emen8 - Men Into Men Need To Know”
• © AquilaCameron March1 spots · Aquila “Shoes - From The Ground Up”

03 · Clients

The General Store's clients

Every brand in the library, by award-winning work.

• Hamilton Island2025

  2 commercials

• Rebel Sport2025

  1 commercials

• Allianz Insurance2020

  1 commercials

• Emen8 (ACON & Thorne Harbour Health)2026

  1 commercials

• Aquila2025

  1 commercials

04 · Works with

Who The General Store works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by The General Store

Our visual library has 6 The General Store commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Emen8 (ACON & Thorne Harbour Health)Emen8 (ACON & Thorne Harbour Health) “emen8 - Men Into Men Need To Know” 2026

© Rebel SportRebel Sport “The Town Without Sport” 2025

© Hamilton IslandHamilton Island “A Little Island Can Do Wonders” 2025

© Hamilton IslandHamilton Island “A Little Island Can Do Wonders - Reef” 2025

© AquilaAquila “Shoes - From The Ground Up” 2025

Most awarded

• © Emen8 (ACON & Thorne Harbour Health)Emen8 (ACON & Thorne Harbour Health) “emen8 - Men Into Men Need To Know” 2026Dir. Harry Welsh · The General Store
• © Rebel SportRebel Sport “The Town Without Sport” 2025Dir. Al Morrow · The General Store
• © Hamilton IslandHamilton Island “A Little Island Can Do Wonders” 2025Dir. Saskia Wilson · The General Store
• © Hamilton IslandHamilton Island “A Little Island Can Do Wonders - Reef” 2025Dir. Saskia Wilson · The General Store
• © AquilaAquila “Shoes - From The Ground Up” 2025Dir. Cameron March · The General Store
• © Allianz InsuranceAllianz Insurance “Your Thing” 2020Dir. Thibault Debaveye · The General Store

06 · For producers

What producers use The General Store's page for

1. 01Who The General Store hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind The General Store's 6 commercials, spot by spot.

   © Emen8 (ACON & Thorne Harbour Health)© Rebel Sport© Hamilton Island© Hamilton Island

   Saskia Wilson · Al Morrow · Thibault DebaveyeOpen The General Store in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   The General Store's work by year, brand and award in one place, and the companies with a similar body of work.

   © Clorox© Dove© DoorDash© Vodafone

   Similar: FCB Global, Ogilvy, Wieden+KennedyCompare in the library →

07 · Questions

About The General Store