SERVICEPLAN GERMANY

01 · Featured

SERVICEPLAN GERMANY's most awarded commercial

© O₂ Deutschland© O₂ Deutschland© O₂ Deutschland© O₂ Deutschland© O₂ Deutschland© O₂ Deutschland

ADC Awards Gold 2022

O₂ Deutschland “Every Home” 2022

A pizza delivery person navigates a surreal, gravity-defying city to deliver pizza to various homes, highlighting O2's internet connectivity for every household.

Directed by Rodrigo Saavedra · SERVICEPLAN GERMANY · Neverest

Every shot in the library

02 · Directors

Notable directors at SERVICEPLAN GERMANY

Who made the work, and how much of it won awards. From the credits on every spot.

• © O₂ Deutschland1 award-winningRodrigo Saavedra1 spots · O₂ Deutschland “Every Home”
• © PENNY-Markt1 award-winningHugo Rodríguez Rodríguez1 spots · PENNY-Markt “Christmas doesn't need much. Only love”
• © UberNick Ball2 spots · Uber “Shopping”
• © BMWSebastian Strasser2 spots · BMW “X4 - The Wave”
• © Bank MilleniumMichał Bulik2 spots · Bank Millenium “Balloons”
• © BMWChristian Aeby1 spots · BMW “BMW | The Ultimate Driving Machine”
• © HyundaiLeigh Powis1 spots · Hyundai “Clearly Committed”
• © BMWJan Wentz1 spots · BMW “X-Crew Dc”
• © BitburgerEliot Rausch1 spots · Bitburger “EM EURO 24 Campaign”
• © SkyPaul Geusebroek1 spots · Sky “Stronger than ever”
• © BMWGus Van Sant1 spots · BMW “Genesis”
• © BMWDAN DI FELICE1 spots · BMW “Above the Clouds”

03 · Clients

SERVICEPLAN GERMANY's clients

Every brand in the library, by award-winning work.

• O₂ Deutschland2022

  1 commercials · 1 award-winning

• PENNY-Markt2019

  1 commercials · 1 award-winning

• BMW2014–2021

  6 commercials

• Uber2026

  2 commercials

• Bank Millenium2019

  2 commercials

• Hyundai2025

  1 commercials

• Bitburger2024

  1 commercials

• Sky2022

  1 commercials

• Lufthansa2026

  1 commercials

• Heinz2023

  1 commercials

• S.Oliver2024

  1 commercials

04 · Works with

Who SERVICEPLAN GERMANY works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

SERVICEPLAN GERMANY's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  ADC Awards

  .

• 1

  Epica

  .

06 · Work

Commercials by SERVICEPLAN GERMANY

Our visual library has 18 SERVICEPLAN GERMANY commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© UberUber “Shopping” 2026

© UberUber “City Trip” 2026

© LufthansaLufthansa “Premium Lives in the Details” 2026

© HyundaiHyundai “Clearly Committed” 2025

© BitburgerBitburger “EM EURO 24 Campaign” 2024

Most awarded

• © O₂ DeutschlandO₂ Deutschland “Every Home” 2022Dir. Rodrigo Saavedra · SERVICEPLAN GERMANYADC Awards Gold 2022
• © PENNY-MarktPENNY-Markt “Christmas doesn't need much. Only love” 2019Dir. Hugo Rodríguez Rodríguez · SERVICEPLAN GERMANYEpica Silver 2019
• © UberUber “Shopping” 2026Dir. Nick Ball · SERVICEPLAN GERMANY
• © UberUber “City Trip” 2026Dir. Nick Ball · SERVICEPLAN GERMANY
• © LufthansaLufthansa “Premium Lives in the Details” 2026Dir. Dorian & Daniel · SERVICEPLAN GERMANY
• © HyundaiHyundai “Clearly Committed” 2025Dir. Leigh Powis · SERVICEPLAN GERMANY
• © BitburgerBitburger “EM EURO 24 Campaign” 2024Dir. Eliot Rausch · SERVICEPLAN GERMANY
• © S.OliverS.Oliver “S. Oliver” 2024Dir. Nina Aaldering · SERVICEPLAN GERMANY
• © HeinzHeinz “The Moment You Find Heinz” 2023Dir. Markus Miarka · SERVICEPLAN GERMANY
• © SkySky “Stronger than ever” 2022Dir. Paul Geusebroek · SERVICEPLAN GERMANY
• © BMWBMW “X4 - The Wave” 2021Dir. Sebastian Strasser · SERVICEPLAN GERMANY
• © BMWBMW “X-Crew Dc” 2020Dir. Jan Wentz · SERVICEPLAN GERMANY
• © BMWBMW “Above the Clouds” 2019Dir. DAN DI FELICE · SERVICEPLAN GERMANY
• © Bank MilleniumBank Millenium “Balloons” 2019Dir. Michał Bulik · SERVICEPLAN GERMANY
• © Bank MilleniumBank Millenium “Tunel” 2019Dir. Michał Bulik · SERVICEPLAN GERMANY
• © BMWBMW “BMW | The Ultimate Driving Machine” 2018Dir. Christian Aeby · SERVICEPLAN GERMANY
• © BMWBMW “Genesis” 2014Dir. Gus Van Sant · SERVICEPLAN GERMANY
• © BMWBMW “The Wave” 2014Dir. Sebastian Strasser · SERVICEPLAN GERMANY

07 · For producers

What producers use SERVICEPLAN GERMANY's page for

1. 01Who SERVICEPLAN GERMANY hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind SERVICEPLAN GERMANY's 18 commercials, spot by spot.

   © O₂ Deutschland© PENNY-Markt© Uber© Uber

   Nick Ball · Sebastian Strasser · Michał BulikOpen SERVICEPLAN GERMANY in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   SERVICEPLAN GERMANY's work by year, brand and award in one place, and the companies with a similar body of work.

   © Reporters Without Borders© Toyota© Toyota Motor© Renault

   Similar: INNOCEAN, T&P, Saatchi & Saatchi - USACompare in the library →

08 · Questions

About SERVICEPLAN GERMANY