advertising agency
Proximity
Proximity is a advertising agency. FrameThrower's visual library has 10 of its commercials (2014–2025), cut shot by shot, 2 of them award-winning. The work includes spots for La Primitiva, Guide Dogs, Nimble and UK Black Pride, directed by Álvaro Brechner, Morgan Hutchins and Nadira Amrani among others, produced with Antiestatico, Arthur and Martha and The Sweet Shop / Melbourne.
- 10
- Commercials in our library
- 2
- Award-winning
- 2014–2025
- Active
01 · Featured
Proximity's most awarded commercial
© Nimble
© Nimble
© Nimble
© Nimble
© Nimble
© NimbleLondon International Awards Gold 2014
Nimble “Vet” 2014
A man takes his dog to the vet, only to discover his beloved pet is actually two men in a costume, leading to an unexpected financial predicament.
Proximity · The Sweet Shop / Melbourne
02 · Directors
Notable directors at Proximity
Who made the work, and how much of it won awards. From the credits on every spot.
© La Primitiva1 award-winningÁlvaro Brechner4 spots · La Primitiva “Las aventuras del Sr El Destino”
© Guide DogsMorgan Hutchins2 spots · Guide Dogs “South End”
© UK Black PrideNadira Amrani1 spots · UK Black Pride “Keep the Noise Up”
© WOMGina Medina1 spots · WOM “Mothers”
© ProcinemaSebas Alfie1 spots · Procinema “The Kiss”
03 · Clients
Proximity's clients
Every brand in the library, by award-winning work.
- La Primitiva2019–2020
3 commercials · 1 award-winning
- Nimble2014
1 commercials · 1 award-winning
- Guide Dogs2019
2 commercials
- UK Black Pride2018
1 commercials
- WOM2023
1 commercials
- Loterías y Apuestas del Estado2025
1 commercials
- Procinema2019
1 commercials
04 · Works with
Who Proximity works with
From the credits: the companies behind the spots, by number of spots.
Production companies Proximity hires
- Antiestatico5
- Arthur and Martha2
- The Sweet Shop / Melbourne1
- Primo Content Colombia1
05 · Awards
Proximity's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
1
London International Awards
.
1
El Ojo de Iberoamérica
.
Top award-winning spots
- London International Awards Gold 2014Nimble “Vet”
- El Ojo de Iberoamérica Silver 2020La Primitiva “Las aventuras del Sr El Destino”
06 · Work
Commercials by Proximity
Our visual library has 10 Proximity commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Loterías y Apuestas del EstadoLoterías y Apuestas del Estado “Christmas Lottery 2025: Framed Lottery Ticket” 2025© WOMWOM “Mothers” 2023© La PrimitivaLa Primitiva “Las aventuras del Sr El Destino” 2020El Ojo de Iberoamérica Silver 2020
© La PrimitivaLa Primitiva “El momento más inoportuno - Pesca” 2019
© La PrimitivaLa Primitiva “El momento más inoportuno” 2019Most awarded
- © NimbleNimble “Vet” 2014ProximityLondon International Awards Gold 2014
- © La PrimitivaLa Primitiva “Las aventuras del Sr El Destino” 2020Dir. Álvaro Brechner · ProximityEl Ojo de Iberoamérica Silver 2020
- © Loterías y Apuestas del EstadoLoterías y Apuestas del Estado “Christmas Lottery 2025: Framed Lottery Ticket” 2025Dir. Álvaro Brechner · Proximity
- © WOMWOM “Mothers” 2023Dir. Gina Medina · Proximity
- © La PrimitivaLa Primitiva “El momento más inoportuno - Pesca” 2019Dir. Álvaro Brechner · Proximity
- © La PrimitivaLa Primitiva “El momento más inoportuno” 2019Dir. Álvaro Brechner · Proximity
- © ProcinemaProcinema “The Kiss” 2019Dir. Sebas Alfie · Proximity
- © Guide DogsGuide Dogs “South End” 2019Dir. Morgan Hutchins · Proximity
© Guide DogsGuide Dogs “Who Knew” 2019Dir. Morgan Hutchins · Proximity- © UK Black PrideUK Black Pride “Keep the Noise Up” 2018Dir. Nadira Amrani · Proximity
07 · For producers
What producers use Proximity's page for
01Who Proximity hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Proximity's 10 commercials, spot by spot.
© Nimble© La Primitiva© Loterías y Apuestas del Estado© WOMÁlvaro Brechner · Morgan Hutchins · Nadira Amrani02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Proximity's work by year, brand and award in one place, and the companies with a similar body of work.
© The New York Times
© Aldi
© Progressive
© PETASimilar: Droga5, McCann, Arnold Worldwide
08 · Questions
About Proximity
What commercials has Proximity made?+
10 in the library, 2014–2025, including Nimble “Vet”, La Primitiva “Las aventuras del Sr El Destino”, Loterías y Apuestas del Estado “Christmas Lottery 2025: Framed Lottery Ticket” and WOM “Mothers”.
Which directors does Proximity work with?+
Álvaro Brechner (4), Morgan Hutchins (2), Nadira Amrani (1), Gina Medina (1) and Sebas Alfie (1).
What awards has Proximity's work won?+
2 award-winning spots, including London International Awards Gold 2014 for Nimble “Vet” and El Ojo de Iberoamérica Silver 2020 for La Primitiva “Las aventuras del Sr El Destino”.
Who are Proximity's clients?+
In the library: La Primitiva (3 commercials, 2019–2020), Nimble (1 commercials, 2014–2014), Guide Dogs (2 commercials, 2019–2019), UK Black Pride (1 commercials, 2018–2018), WOM (1 commercials, 2023–2023) and Loterías y Apuestas del Estado (1 commercials, 2025–2025).
09 · Discover
Other agencies with similar work
Not connected to Proximity: matched by the ideas, tone and categories of their commercials.
