Marcel: Advertising Agency, 26 Commercials, Directors & Credits

01 · Featured

Marcel's most awarded commercial

Coach “Life Has Many Paths” (2024), still

Coach “Life Has Many Paths” (2024), frame 2

Coach “Life Has Many Paths” (2024), frame 3

Coach “Life Has Many Paths” (2024), frame 4

Coach “Life Has Many Paths” (2024), frame 5

London International Awards Gold 2024

Coach “Life Has Many Paths” 2024

A series of vignettes show individuals navigating different life paths, from quiet contemplation to bustling city life, highlighting personal journeys and choices.

Directed by Henry Scholfield · Marcel · Wanda Productions

02 · Directors

Notable directors at Marcel

Who made the work, and how much of it won awards. From the credits on every spot.

© Orange1 award-winningBruno Aveillan2 spots · Orange “Ten Little Fingers”
© World Wildlife Fund (WWF)1 award-winningBrent Harris1 spots · World Wildlife Fund (WWF) “Bamboseal”
© Licra1 award-winningKatia Lewkowicz1 spots · Licra “Fraternité”
© Dos Equis1 award-winningGonzalo Oliveró1 spots · Dos Equis “Love is bad”
© Coach1 award-winningHenry Scholfield1 spots · Coach “Life Has Many Paths”
© MatchBart Timmer4 spots · Match “Little details great stories / Event carpet”
© Tiger BeerDorian Lebhertz1 spots · Tiger Beer “Uncaged Heroes”
© TinderTim Kindler1 spots · Tinder “#representlove”
© CoachAlma Har'el1 spots · Coach “Lose the Plot”
© Kate SpadeRupert Sanders1 spots · Kate Spade “Hide & Seek”
© TigerKiku Ohe1 spots · Tiger “Uncage”
© StellantisMartin Krejci1 spots · Stellantis “The Little Prince”

03 · Clients

Marcel's clients

Every brand in the library, by award-winning work.

World Wildlife Fund (WWF)2013
2 commercials · 2 award-winning
Coach2024–2026
3 commercials · 1 award-winning
Sequoia2011
1 commercials · 1 award-winning
Orange2013
1 commercials · 1 award-winning
Licra2024
1 commercials · 1 award-winning
Dos Equis2017
1 commercials · 1 award-winning
Instagram2016
1 commercials · 1 award-winning
Match2018
3 commercials
Betclic2023–2024
2 commercials
Match/Meetic2018
1 commercials
Tiger Beer2018
1 commercials
Tinder2018
1 commercials

Also: Kate Spade, Tiger, Stellantis, Orangina, Médecins du Monde, Citroën, La Redoute, LensCrafters

04 · Works with

Who Marcel works with

From the credits: the companies behind the spots, by number of spots.

Production companies Marcel hires

05 · Awards

Marcel's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

3
Cannes Lions
.
2
London International Awards
.
1
Epica
.
1
Eurobest
.
1
El Ojo de Iberoamérica
.

Top award-winning spots

London International Awards Gold 2024Coach “Life Has Many Paths”
London International Awards Silver 2016Instagram “Only on Instagram”
Cannes Lions Bronze 2013World Wildlife Fund (WWF) “Bamboseal”
Cannes Lions Bronze 2013World Wildlife Fund (WWF) “Dolyphan”
Cannes Lions Bronze 2011Sequoia “Testimony of a Snail”
Eurobest Bronze 2024Licra “Fraternité”
El Ojo de Iberoamérica Bronze 2017Dos Equis “Love is bad”
Epica Bronze 2013Orange “Ten Little Fingers”

06 · Work

Commercials by Marcel

Our visual library has 26 Marcel commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Médecins du Monde “We Don't Care” (2025)

Most awarded

07 · For producers

What producers use Marcel's page for

01Who Marcel hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Marcel's 26 commercials, spot by spot.
© Coach© Instagram© World Wildlife Fund (WWF)© World Wildlife Fund (WWF)
Bart Timmer · Bruno Aveillan · Brent Harris
02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Marcel's work by year, brand and award in one place, and the companies with a similar body of work.
© Vodafone© Dove $adam&eve\TBWA$ © Harvey Nichols© DICK'S Sporting Goods
Similar: BBH, Ogilvy, adam&eve\TBWA

08 · Questions

About Marcel

What commercials has Marcel made?+

26 in the library, 2011–2026, including Coach “Life Has Many Paths”, Instagram “Only on Instagram”, World Wildlife Fund (WWF) “Bamboseal” and World Wildlife Fund (WWF) “Dolyphan”.

Which directors does Marcel work with?+

Bart Timmer (4), Bruno Aveillan (2), Brent Harris (1), Katia Lewkowicz (1), Gonzalo Oliveró (1) and Dorian Lebhertz (1).

What awards has Marcel's work won?+

8 award-winning spots, including London International Awards Gold 2024 for Coach “Life Has Many Paths”, London International Awards Silver 2016 for Instagram “Only on Instagram” and Cannes Lions Bronze 2013 for World Wildlife Fund (WWF) “Bamboseal”.

Who owns Marcel?+

Marcel is part of Publicis Groupe.

Where is Marcel based?+

Paris, France [cite: 9, 2DESCRIPTION: Marcel Worldwide is a creative and interactive agency that covers digital and integrated communication disciplines, aiming to help brands become popular game changers by combining cultural edge with wide popularity. [cite: 5, 10, 18] It is one of Publicis Groupe's most awarded creative agencies globally. [cite: 8].

Who are Marcel's clients?+

In the library: World Wildlife Fund (WWF) (2 commercials, 2013–2013), Coach (3 commercials, 2024–2026), Sequoia (1 commercials, 2011–2011), Orange (1 commercials, 2013–2013), Licra (1 commercials, 2024–2024) and Dos Equis (1 commercials, 2017–2017).