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Zara “Woman | Spring Summer 2021 Campaign” 2021

Zara “Woman | Spring Summer 2021 Campaign” (2021) is a Zara commercial directed by Fabien Baron for Baron & Baron, produced by Seeker Productions + One Thirty Eight Productions. It won one award: AICP Post 2021 Winner Color Grading Over :90.

A visually stunning fashion campaign set in a desert landscape, featuring models in flowing garments and dramatic lighting, evoking a sense of ancient mystique and modern elegance.

Video: zara on YouTube

Shot by shot

  1. A bright lens flare from the sun dominates the left side of the frame, with colorful bokeh effects visible against a dark background.© Zara0:07
  2. A woman with a black and gold turban and gold makeup raises her hand, wearing a bracelet, against a blue sky and rocky background.© Zara0:20
  3. A female model in a red jumpsuit and gold headwrap poses on a rocky outcrop under a bright sun in a desert landscape.© Zara0:29
  4. A woman in a black headpiece and top sits on a rocky cliff, looking out at the bright sun in a vast desert landscape.© Zara0:40
  5. A person with dark skin holds a glowing orb above their head against a cloudy sky, wearing rings and bracelets.© Zara0:46
  6. A wide shot of a desert landscape with rugged rock formations under a dark sky, as the sun sets, casting long shadows.© Zara1:02
  7. A woman in silhouette sits on a dark ridge against a fiery orange background with smoke and a crescent moon in the dark sky.© Zara1:13
  8. A female model in silhouette poses with arms raised against a bright, sun-like light source in a hazy, orange-lit environment.© Zara1:17
  9. A silhouetted woman with her arm raised is bathed in bright orange light, creating a dramatic and ethereal scene.© Zara1:22
  10. A blurry, silhouetted person stands against a bright, orange-yellow background, with a red object visible on the right.© Zara1:26
  11. A female dancer in silhouette, with long hair, performs a dramatic pose against a vibrant orange and red sky with a crescent moon.© Zara1:30
  12. A dark circular shape with a bright orange glow around it, resembling a solar eclipse, is centered against an orange background.© Zara1:33

Stills © Zara. Made by Baron & Baron, Seeker Productions + One Thirty Eight Productions and Fabien Baron.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Ancient desert mystique meets modern fashion, with models as goddesses in a surreal landscape.

desert landscapeflowing garmentsdramatic lightingsolar eclipse imageryethereal atmospheregoddess-like figures

The cut

Length
108 s
Shots
58
Average shot
1.9 s

What creatives use Zara “Woman | Spring Summer 2021 Campaign” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Zara “Woman | Spring Summer 2021 Campaign”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bright lens flare from the sun dominates the left side of the frame, with colorful bokeh effects visible against a dark background.© ZaraA woman with a black and gold turban and gold makeup raises her hand, wearing a bracelet, against a blue sky and rocky background.© ZaraA female model in a red jumpsuit and gold headwrap poses on a rocky outcrop under a bright sun in a desert landscape.© ZaraA woman in a black headpiece and top sits on a rocky cliff, looking out at the bright sun in a vast desert landscape.© Zara
    Frames from Zara “Woman | Spring Summer 2021 Campaign”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Zara “Woman | Spring Summer 2021 Campaign” in order, with its length, framing and what happens in it.

    A bright lens flare from the sun dominates the left side of the frame, with colorful bokeh effects visible against a dark background.© ZaraA woman with a black and gold turban and gold makeup raises her hand, wearing a bracelet, against a blue sky and rocky background.© ZaraA female model in a red jumpsuit and gold headwrap poses on a rocky outcrop under a bright sun in a desert landscape.© ZaraA woman in a black headpiece and top sits on a rocky cliff, looking out at the bright sun in a vast desert landscape.© ZaraA person with dark skin holds a glowing orb above their head against a cloudy sky, wearing rings and bracelets.© ZaraA wide shot of a desert landscape with rugged rock formations under a dark sky, as the sun sets, casting long shadows.© Zara
    Length: 108 s · Shots: 58 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a desert landscape

    Before you present an idea, you need to know who has done it, and how.

    Zara “Woman | Spring Summer 2021 Campaign” is built on a desert landscape. Search the library by idea to see every spot that uses it.

    Waba “Waba Ramadhan”© WabaPurga Studio “Western”© Purga StudioBMW “Beat the Devil”© BMWBritish Army “Confidence Lasts a Lifetime”© British Army
    Waba · Purga Studio · BMW · British Army

More from Baron & Baron

  • MUGLER "ALIEN PULP" (2026) commercial still© MUGLERMUGLER “ALIEN PULP” 2026Dir. Daniel Sannwald · Baron & Baron
  • Pandora "Let Love Lift You Higher" (2025) commercial still© PandoraPandora “Let Love Lift You Higher” 2025Baron & Baron
  • Bottega Veneta "Intuition' Fall/Winter 2018 Campaign" (2018) commercial still© Bottega VenetaBottega Veneta “Intuition' Fall/Winter 2018 Campaign” 2018Dir. 파비앙 바론 · Baron & Baron

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Zara “Woman | Spring Summer 2021 Campaign” commercial?

Fabien Baron directed it, produced by Seeker Productions + One Thirty Eight Productions, for the agency Baron & Baron.

Which agency made Zara “Woman | Spring Summer 2021 Campaign”?

Baron & Baron created it for Zara (2021).

What awards did Zara “Woman | Spring Summer 2021 Campaign” win?

1 awards, including AICP Post 2021 Winner Color Grading Over :90.

Sources for the credits and awards

aicpawards.com