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Yes “I’m a Woman” 2022

Yes “I’m a Woman” (2022) is a Yes commercial directed by Grajper / Match&Spark for 180heartbeats + JUNG v. MATT, produced by F25. It won one award: Epica 2022 Silver Fashion, Footwear & Personal Accessories.

This ad celebrates the diverse and multifaceted experiences of women, showcasing their strength, vulnerability, and individuality in various life stages and settings.

Video: 180heartbeats + Jung v Matt on Vimeo

Shot by shot

  1. A diverse group of people in formal attire mingle and observe a large, colorful abstract painting in a modern art gallery.© Yes0:00
  2. A young woman with dark skin and an older man with glasses are seen in a medium closeup, with the woman looking to the side.© Yes0:03
  3. A woman with gray hair and a young man with red hair stand in an interior space, with the woman looking to her right.© Yes0:09
  4. A woman with blue eyes and red lipstick looks to the right, then puts on an earring.© Yes0:15
  5. Two children, a girl and a boy, play with toy cars on a patterned rug in a living room with a Christmas tree.© Yes0:23
  6. A close-up shot of an older woman's chest, revealing a tiger tattoo and a blue top under an orange fur coat.© Yes0:27
  7. A woman with curly blonde hair and red lipstick looks to the side, then reaches for a red door handle in an interior setting.© Yes0:32
  8. A blonde woman in a striped shirt and red skirt walks past a blue dumpster on a city street during the day.© Yes0:38
  9. A close-up shot of an arcade game with a lion graphic and flashing lights, showing the text "PULL 1" on its screen.© Yes0:43
  10. A young woman with short blonde hair, wearing a denim jacket, laughs and dances in a neon-lit arcade.© Yes0:46
  11. Three females of different generations stand together in front of a Christmas tree, looking at the camera.© Yes0:54
  12. A blonde woman in a black blazer and pearl necklace looks directly at the camera with a slight smile, with "I'm a woman" text overlay.© Yes0:57

Stills © Yes. Made by 180heartbeats + JUNG v. MATT, F25 and Grajper / Match&Spark.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating the diverse and authentic experiences of women through a series of vignettes.

Tagline: “I'm a woman”

slice of lifecelebration of diversityempowermenteveryday momentscontrasting environments

The cut

Length
60 s
Shots
37
Average shot
1.6 s

What creatives use Yes “I’m a Woman” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yes “I’m a Woman”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people in formal attire mingle and observe a large, colorful abstract painting in a modern art gallery.© YesA young woman with dark skin and an older man with glasses are seen in a medium closeup, with the woman looking to the side.© YesA woman with gray hair and a young man with red hair stand in an interior space, with the woman looking to her right.© YesA woman with blue eyes and red lipstick looks to the right, then puts on an earring.© Yes
    Frames from Yes “I’m a Woman”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yes “I’m a Woman” in order, with its length, framing and what happens in it.

    A diverse group of people in formal attire mingle and observe a large, colorful abstract painting in a modern art gallery.© YesA young woman with dark skin and an older man with glasses are seen in a medium closeup, with the woman looking to the side.© YesA woman with gray hair and a young man with red hair stand in an interior space, with the woman looking to her right.© YesA woman with blue eyes and red lipstick looks to the right, then puts on an earring.© YesTwo children, a girl and a boy, play with toy cars on a patterned rug in a living room with a Christmas tree.© YesA close-up shot of an older woman's chest, revealing a tiger tattoo and a blue top under an orange fur coat.© Yes
    Length: 60 s · Shots: 37 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a slice of life

    Before you present an idea, you need to know who has done it, and how.

    Yes “I’m a Woman” is built on a slice of life. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© Novartisadidas “Remember the Why”© adidasTyC Sports “Culo y Calzón”© TyC SportsBudweiser “True”© Budweiser
    Novartis · adidas · TyC Sports · Budweiser

More from 180heartbeats + JUNG v. MATT

  • OLX "Goods - Weekend getaway" (2024) commercial still© OLXOLX “Goods - Weekend getaway” 2024Dir. Tadeusz Śliwa · 180heartbeats + JUNG v. MATT
  • Pudliszki "Passata Pudliszki. Smaczne i kropka" (2024) commercial still© PudliszkiPudliszki “Passata Pudliszki. Smaczne i kropka” 2024Dir. Maciej Kowalczuk · 180heartbeats + JUNG v. MATT

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Yes “I’m a Woman” commercial?

Grajper / Match&Spark directed it, produced by F25, for the agency 180heartbeats + JUNG v. MATT.

Which agency made Yes “I’m a Woman”?

180heartbeats + JUNG v. MATT created it for Yes (2022).

What awards did Yes “I’m a Woman” win?

1 awards, including Epica 2022 Silver Fashion, Footwear & Personal Accessories.

What is the tagline of Yes “I’m a Woman”?

“I'm a woman”

Sources for the credits and awards

winners.epica-awards.com