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Woolmark “Wear Wool, Not Waste” 2024

Woolmark “Wear Wool, Not Waste” (2024) is a Woolmark commercial directed by Sil van der Woerd and Jorik Dozy for 20(SOMETHING), produced by Park Village Productions. It won 5 awards, including Creative Circle 2025 Gold Colour Grading - Commercial Film Grading : SINGLE and Epica 2024 Silver Public Interest – Environment.

A city is overrun by an army of discarded, animated synthetic clothing, highlighting the environmental impact of fast fashion, before transitioning to the natural, sustainable beauty of wool.

Video: Park Village on Vimeo

Shot by shot

  1. A pair of blue jeans with legs appears to run across a city street, passing a parked car and trash cans on the sidewalk.© Woolmark0:00
  2. A young man with curly hair, wearing a dark teal jacket, looks out the window of a moving bus, lost in thought.© Woolmark0:02
  3. A pair of blue jeans runs down a city street, surrounded by other floating, discarded clothes, with tall buildings in the background.© Woolmark0:05
  4. A young woman on a bicycle looks back in fear as she rides through a city street filled with discarded, animated clothing items that appear to be chasing her.© Woolmark0:11
  5. A young woman in a long coat walks through a city street as blurred, colorful clothing items fly past her, creating a sense of chaos.© Woolmark0:18
  6. A woman in a brown coat runs towards a silver car, attempting to open the door, while other people run past her on a city street.© Woolmark0:22
  7. A high-angle shot shows a large crowd of people, some wearing colorful clothes, running along a concrete overpass next to a railway.© Woolmark0:28
  8. Two people on a bus look out the window at a street filled with discarded clothing, as more clothes fly into the bus.© Woolmark0:31
  9. A young man with curly hair in a green suit looks surprised as he stumbles on a moving bus, with clothes flying around him.© Woolmark0:35
  10. A woman in a red jacket and a man in a green jacket exit a bus as a massive wave of discarded clothing washes over the city, then a wide shot of the clothing flowing down a highway.© Woolmark0:38
  11. A wide shot shows a crumbling concrete overpass with thousands of pieces of clothing flying out of it, over a lush green landscape at sunset.© Woolmark0:46
  12. A young woman with curly hair, wearing a long cream dress, stands in a grassy field with a flock of sheep behind her, mountains in the background.© Woolmark0:53

Stills © Woolmark. Made by 20(SOMETHING), Park Village Productions and Sil van der Woerd and Jorik Dozy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Animated discarded clothes create a dystopian city, contrasting with the natural beauty of wool.

Tagline: “WEAR WOOL, NOT WASTE”

dystopian cityanimated objectsenvironmental warningnature's puritycontrast advertisingcall to action

The cut

Length
60 s
Shots
34
Average shot
1.8 s
Format
mixed

What creatives use Woolmark “Wear Wool, Not Waste” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Woolmark “Wear Wool, Not Waste”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A pair of blue jeans with legs appears to run across a city street, passing a parked car and trash cans on the sidewalk.© WoolmarkA young man with curly hair, wearing a dark teal jacket, looks out the window of a moving bus, lost in thought.© WoolmarkA pair of blue jeans runs down a city street, surrounded by other floating, discarded clothes, with tall buildings in the background.© WoolmarkA young woman on a bicycle looks back in fear as she rides through a city street filled with discarded, animated clothing items that appear to be chasing her.© Woolmark
    Frames from Woolmark “Wear Wool, Not Waste”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Woolmark “Wear Wool, Not Waste” in order, with its length, framing and what happens in it.

    A pair of blue jeans with legs appears to run across a city street, passing a parked car and trash cans on the sidewalk.© WoolmarkA young man with curly hair, wearing a dark teal jacket, looks out the window of a moving bus, lost in thought.© WoolmarkA pair of blue jeans runs down a city street, surrounded by other floating, discarded clothes, with tall buildings in the background.© WoolmarkA young woman on a bicycle looks back in fear as she rides through a city street filled with discarded, animated clothing items that appear to be chasing her.© WoolmarkA young woman in a long coat walks through a city street as blurred, colorful clothing items fly past her, creating a sense of chaos.© WoolmarkA woman in a brown coat runs towards a silver car, attempting to open the door, while other people run past her on a city street.© Woolmark
    Length: 60 s · Shots: 34 · Average shot: 1.8 s · Format: mixed

  3. 03Ad ideas: every spot built on a dystopian city

    Before you present an idea, you need to know who has done it, and how.

    Woolmark “Wear Wool, Not Waste” is built on a dystopian city. Search the library by idea to see every spot that uses it.

    Uber “Boxes”© UberFda “Straw City”© FdaMeta Reality Labs “Become The Knight”© Meta Reality LabsFirst Union Bank “Noise”© First Union Bank
    Uber · Fda · Meta Reality Labs · First Union Bank

More from 20(SOMETHING)

Award-winning public service & ngo commercials

Questions

Who directed the Woolmark “Wear Wool, Not Waste” commercial?

Sil van der Woerd and Jorik Dozy directed it, produced by Park Village Productions, for the agency 20(SOMETHING).

Which agency made Woolmark “Wear Wool, Not Waste”?

20(SOMETHING) created it for Woolmark (2024).

What awards did Woolmark “Wear Wool, Not Waste” win?

5 awards, including Creative Circle 2025 Gold Colour Grading - Commercial Film Grading : SINGLE, Epica 2024 Silver Public Interest – Environment, Creative Circle 2025 Silver Film - Cinema 1 minute & under : SINGLE and Creative Circle 2025 Bronze Film - Film for Positive Change : SINGLE.

What is the tagline of Woolmark “Wear Wool, Not Waste”?

“WEAR WOOL, NOT WASTE”

Sources for the credits and awards

winners.epica-awards.comcreativecircle.co.uk