framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Withings “Withings x Penn Jillette” 2016

Withings “Withings x Penn Jillette” (2016) is a Withings commercial directed by Antoine Manceaux, produced by Fiat Lux ( NY ). It won one award: Epica 2016 Bronze Direction & Cinematography.

Penn Jillette, the famous magician, shares his weight loss journey, emphasizing that it wasn't magic but hard work and the right tools, like Withings products.

Video: FIAT LUX on Vimeo

Frames

  1. A man in a light blue shirt and glasses juggles knives while a woman in a top hat stands next to him, in a room with red and white walls and string lights.© Withings0:32
  2. Penn Jillette, a man in his 60s, wearing a white shirt and red suspenders, walks past a woman in a costume, then steps onto a grid of scales on a dark stage.© Withings0:47
  3. A person's legs and feet are seen from the knees down, stepping on a grid of glowing, colorful smart scales in a dark room.© Withings0:54
  4. A man in a white shirt and red suspenders dances on a light-up floor with other people in a dark room with bright lights in the background.© Withings0:55
  5. Withings “Withings x Penn Jillette”, shot 7© Withings0:59
  6. A magician in a suit and red cape stands on a stage, surrounded by assistants in various costumes, with bright lights shining behind him.© Withings1:55
  7. Withings “Withings x Penn Jillette”, shot 9© Withings2:01

Stills © Withings. Made by Fiat Lux ( NY ) and Antoine Manceaux.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Penn Jillette uses magic metaphors to explain his weight loss journey.

Tagline: “Withings. Inspire health.”

celebrity endorsementmagic showbefore and afterhumorous storytellingbehind the scenesmetaphorical language

The cut

Length
127 s
Shots
9
Average shot
14.2 s

What creatives use Withings “Withings x Penn Jillette” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Withings “Withings x Penn Jillette”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a light blue shirt and glasses juggles knives while a woman in a top hat stands next to him, in a room with red and white walls and string lights.© WithingsPenn Jillette, a man in his 60s, wearing a white shirt and red suspenders, walks past a woman in a costume, then steps onto a grid of scales on a dark stage.© WithingsA person's legs and feet are seen from the knees down, stepping on a grid of glowing, colorful smart scales in a dark room.© WithingsA man in a white shirt and red suspenders dances on a light-up floor with other people in a dark room with bright lights in the background.© Withings
    Frames from Withings “Withings x Penn Jillette”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Withings “Withings x Penn Jillette” in order, with its length, framing and what happens in it.

    A man in a light blue shirt and glasses juggles knives while a woman in a top hat stands next to him, in a room with red and white walls and string lights.© WithingsPenn Jillette, a man in his 60s, wearing a white shirt and red suspenders, walks past a woman in a costume, then steps onto a grid of scales on a dark stage.© WithingsA person's legs and feet are seen from the knees down, stepping on a grid of glowing, colorful smart scales in a dark room.© WithingsA man in a white shirt and red suspenders dances on a light-up floor with other people in a dark room with bright lights in the background.© WithingsWithings “Withings x Penn Jillette”, 0:59© WithingsA magician in a suit and red cape stands on a stage, surrounded by assistants in various costumes, with bright lights shining behind him.© Withings
    Length: 127 s · Shots: 9 · Average shot: 14.2 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Withings “Withings x Penn Jillette” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • National Ovarian Cancer Coalition (NOCC) "SILENT INherITANCE" (2026) commercial still© National Ovarian Cancer Coalition (NOCC)National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE” 2026Digitas HealthClio Awards Gold 2026

Questions

Who directed the Withings “Withings x Penn Jillette” commercial?

Antoine Manceaux directed it, produced by Fiat Lux ( NY ).

What awards did Withings “Withings x Penn Jillette” win?

1 awards, including Epica 2016 Bronze Direction & Cinematography.

What is the tagline of Withings “Withings x Penn Jillette”?

“Withings. Inspire health.”

Sources for the credits and awards

winners.epica-awards.com