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White Ribbon “Day After Day” 2022

White Ribbon “Day After Day” (2022) is a White Ribbon commercial directed by Hubert Davis for Bensimon Byrne, produced by Untitled. It won 5 awards, including Clio 2022 Silver — Film Craft (Copywriting) / Copywriting, Cannes Lions 2022 Film Craft Bronze and D&AD 2022 Wood Pencil — Film / TV/VOD Commercials Over 120 Seconds.

This ad shows the cyclical nature of domestic violence, emphasizing the trapped feeling of victims and the isolation of perpetrators, urging men to reject gender-based violence.

Video: Untitled Films on Vimeo

Shot by shot

  1. A man with curly red hair and a blue shirt sits at a table with a coffee mug and newspaper, looking down sadly in a kitchen.© White Ribbon0:00
  2. A man with a beard and blue shirt sits on a bed, looking down, while a woman sits in the background, in a dimly lit bedroom.© White Ribbon0:04
  3. A man in a red shirt walks into a living room where a woman and child are sitting on a couch with balloons.© White Ribbon0:18
  4. A father in a red shirt helps his young child put on a helmet in a dimly lit hallway, preparing for an activity.© White Ribbon0:39
  5. A man with a beard rests his head on a woman's shoulder, looking down with a somber expression in a dimly lit interior.© White Ribbon0:48
  6. A man in a blue shirt turns away from the camera, then a woman with blonde hair in a pink shirt and beige cardigan looks down, in a bright room.© White Ribbon1:12
  7. A woman with long blonde hair, seen from behind, stands in a doorway as a man walks past in the background, in a dimly lit room.© White Ribbon1:25
  8. A smiling woman in a yellow cardigan sits on a couch with a child, looking at a phone, while a man walks in the background of a living room.© White Ribbon1:36
  9. A young woman with blonde hair in a teal shirt argues with an unseen person, gesturing with her hands in a dimly lit bedroom.© White Ribbon1:43
  10. A young child with shoulder-length hair, wearing a two-toned t-shirt, looks down sadly in a softly lit room.© White Ribbon2:00
  11. White Ribbon “Day After Day”, shot 29© White Ribbon2:07
  12. A young child with long hair sits in a chair, looking down with a somber expression, in a dimly lit room with a plain wall and curtains.© White Ribbon2:16

Stills © White Ribbon. Made by Bensimon Byrne, Untitled and Hubert Davis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A powerful, raw portrayal of domestic violence's cyclical nature, urging men to change.

Tagline: “We call on men and boys to reject gender-based violence and commit to change.”

cyclical narrativesense of entrapmenthidden violenceemotional distresschild's perspectivecall to action

The cut

Length
265 s
Shots
45
Average shot
5.9 s

What creatives use White Ribbon “Day After Day” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of White Ribbon “Day After Day”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with curly red hair and a blue shirt sits at a table with a coffee mug and newspaper, looking down sadly in a kitchen.© White RibbonA man with a beard and blue shirt sits on a bed, looking down, while a woman sits in the background, in a dimly lit bedroom.© White RibbonA man in a red shirt walks into a living room where a woman and child are sitting on a couch with balloons.© White RibbonA father in a red shirt helps his young child put on a helmet in a dimly lit hallway, preparing for an activity.© White Ribbon
    Frames from White Ribbon “Day After Day”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of White Ribbon “Day After Day” in order, with its length, framing and what happens in it.

    A man with curly red hair and a blue shirt sits at a table with a coffee mug and newspaper, looking down sadly in a kitchen.© White RibbonA man with a beard and blue shirt sits on a bed, looking down, while a woman sits in the background, in a dimly lit bedroom.© White RibbonA man in a red shirt walks into a living room where a woman and child are sitting on a couch with balloons.© White RibbonA father in a red shirt helps his young child put on a helmet in a dimly lit hallway, preparing for an activity.© White RibbonA man with a beard rests his head on a woman's shoulder, looking down with a somber expression in a dimly lit interior.© White RibbonA man in a blue shirt turns away from the camera, then a woman with blonde hair in a pink shirt and beige cardigan looks down, in a bright room.© White Ribbon
    Length: 265 s · Shots: 45 · Average shot: 5.9 s

  3. 03Ad ideas: every spot built on a emotional distress

    Before you present an idea, you need to know who has done it, and how.

    White Ribbon “Day After Day” is built on a emotional distress. Search the library by idea to see every spot that uses it.

    FEMA “Waiting”© FEMAST Johns Ambulance “Helpless”© ST Johns AmbulanceDrink Drive “Breathalyse”© Drink DriveRoad Safety “Bones”© Road Safety
    FEMA · ST Johns Ambulance · Drink Drive · Road Safety

More commercials by Hubert Davis

  • White Ribbon Campaign "I Knew All Along" (2023) commercial still© White Ribbon CampaignWhite Ribbon Campaign “I Knew All Along” 2023Dir. Hubert Davis · Bensimon ByrneClio Awards Bronze 2023
  • YMCA of Greater Toronto "Greater Together" (2026) commercial still© YMCA of Greater TorontoYMCA of Greater Toronto “Greater Together” 2026Dir. Hubert Davis · Outpost379
  • Canadian Olympic Committee "Brave Is Unbeatable" (2024) commercial still© Canadian Olympic CommitteeCanadian Olympic Committee “Brave Is Unbeatable” 2024Dir. Hubert Davis · CBC
  • Canadian Tire "Ahead by a Century" (2022) commercial still© Canadian TireCanadian Tire “Ahead by a Century” 2022Dir. Hubert Davis · Leo
  • Dairy Farmers of Ontario "The Letter" (2019) commercial still© Dairy Farmers of OntarioDairy Farmers of Ontario “The Letter” 2019Dir. Hubert Davis · No Fixed Address

More from Bensimon Byrne

  • White Ribbon "My Friend, Max Hate" (2025) commercial still© White RibbonWhite Ribbon “My Friend, Max Hate” 2025Dir. Angie Bird · Bensimon ByrneClio Awards Silver 2026
  • Audi "The Earth is Flat" (2026) commercial still© AudiAudi “The Earth is Flat” 2026Dir. Kevin Foley · Bensimon Byrne
  • Scene+ "x Shell - Make Every Route Scenic" (2026) commercial still© Scene+Scene+ “x Shell - Make Every Route Scenic” 2026Dir. Adrian Vieni · Bensimon Byrne
  • Planet Fitness "The Sas-Squad" (2025) commercial still© Planet FitnessPlanet Fitness “The Sas-Squad” 2025Dir. Michael Downing · Bensimon Byrne
  • Staples "Launch" (2025) commercial still© StaplesStaples “Launch” 2025Dir. Leigh Marling · Bensimon Byrne
  • Destination Toronto "You Gotta See What We See" (2023) commercial still© Destination TorontoDestination Toronto “You Gotta See What We See” 2023Dir. Director X · Bensimon Byrne

Award-winning public service & ngo commercials

Questions

Who directed the White Ribbon “Day After Day” commercial?

Hubert Davis directed it, produced by Untitled, for the agency Bensimon Byrne.

Which agency made White Ribbon “Day After Day”?

Bensimon Byrne created it for White Ribbon (2022).

What awards did White Ribbon “Day After Day” win?

5 awards, including Clio 2022 Silver — Film Craft (Copywriting) / Copywriting, Cannes Lions 2022 Film Craft Bronze, D&AD 2022 Wood Pencil — Film / TV/VOD Commercials Over 120 Seconds and Clio 2022 Bronze — Film Craft (Direction) / Direction.

What is the tagline of White Ribbon “Day After Day”?

“We call on men and boys to reject gender-based violence and commit to change.”

Sources for the credits and awards

dandad.orgThe WorkThe Workclios.comclios.com