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Volvic “The Giant” 2015

Volvic “The Giant” (2015) is a Volvic commercial for vml_france, produced by Gang Films. It won 3 awards, including Epica 2014 Gold Editing & Special Effects and D&AD 2015 Wood Pencil — Film Advertising Crafts / Special Effects for Film Advertising.

A powerful voice-over narrates the epic journey of a giant, personifying the volcanic origins of Volvic water, from its birth in the earth's core to its enduring presence.

Video: Gang Films on Vimeo

Shot by shot

  1. An extreme wide shot from above shows a vast, dark, and rugged landscape with some lighter, sandy areas, as if seen from space.© Volvic0:08
  2. A dynamic, abstract shot of water and particles swirling and mixing, creating a chaotic and energetic visual.© Volvic0:10
  3. A massive, dark wave with white foam crests under a stormy, dark sky with a sliver of bright light.© Volvic0:12
  4. A wide shot shows a volcanic eruption with a large plume of smoke and ash rising into the sky, with lava and smoke on the ground.© Volvic0:26
  5. A giant hand reaches out towards a fiery, volcanic landscape under a dramatic sky, suggesting a powerful, mythical presence.© Volvic0:28
  6. A herd of wild horses gallops through a fiery, smoky volcanic landscape at dusk, with flames visible on the ground and mountains in the background.© Volvic0:30
  7. A bearded man with a fur cloak looks intensely at another person, his face showing determination in a misty, outdoor setting.© Volvic0:32
  8. A wide shot of a dark, silhouetted mountain with a bright, glowing light and swirling clouds above it, as the light intensifies and expands.© Volvic0:34
  9. A dark, silhouetted mountain stands against a dramatic, swirling sky of colorful clouds, which then brightens to a blinding white light.© Volvic0:36
  10. A man in green clothing leaps through the air with a sword, attacking a giant emerging from a cloud of smoke on a battlefield.© Volvic0:39
  11. Volvic “The Giant”, shot 38© Volvic0:44
  12. A wide shot of a vast, green mountain range with a small figure standing on a ridge, surrounded by mist and clouds.© Volvic0:52

Stills © Volvic. Made by vml_france and Gang Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Personifying the volcano as an immortal giant to convey Volvic's natural strength.

Tagline: “UNSTOPPABLE VOLCANICITY”

personification of natureepic journeycreation mythancient wisdombattle of giantselemental forces

The cut

Length
60 s
Shots
39
Average shot
1.5 s
Format
cgi

What creatives use Volvic “The Giant” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvic “The Giant”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An extreme wide shot from above shows a vast, dark, and rugged landscape with some lighter, sandy areas, as if seen from space.© VolvicA dynamic, abstract shot of water and particles swirling and mixing, creating a chaotic and energetic visual.© VolvicA massive, dark wave with white foam crests under a stormy, dark sky with a sliver of bright light.© VolvicA wide shot shows a volcanic eruption with a large plume of smoke and ash rising into the sky, with lava and smoke on the ground.© Volvic
    Frames from Volvic “The Giant”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvic “The Giant” in order, with its length, framing and what happens in it.

    An extreme wide shot from above shows a vast, dark, and rugged landscape with some lighter, sandy areas, as if seen from space.© VolvicA dynamic, abstract shot of water and particles swirling and mixing, creating a chaotic and energetic visual.© VolvicA massive, dark wave with white foam crests under a stormy, dark sky with a sliver of bright light.© VolvicA wide shot shows a volcanic eruption with a large plume of smoke and ash rising into the sky, with lava and smoke on the ground.© VolvicA giant hand reaches out towards a fiery, volcanic landscape under a dramatic sky, suggesting a powerful, mythical presence.© VolvicA herd of wild horses gallops through a fiery, smoky volcanic landscape at dusk, with flames visible on the ground and mountains in the background.© Volvic
    Length: 60 s · Shots: 39 · Average shot: 1.5 s · Format: cgi

  3. 03Ad ideas: every spot built on a personification of nature

    Before you present an idea, you need to know who has done it, and how.

    Volvic “The Giant” is built on a personification of nature. Search the library by idea to see every spot that uses it.

    Suncorp “The Tale of Two Queenslands”© SuncorpHornbach “Biodiversity starts in your garden”© HornbachUnilever “Farewell to the forest”© UnileverSlather “The Sun Is Not Your Friend”© Slather
    Suncorp · Hornbach · Unilever · Slather

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Which agency made Volvic “The Giant”?

vml_france created it for Volvic (2015).

What awards did Volvic “The Giant” win?

3 awards, including Epica 2014 Gold Editing & Special Effects, D&AD 2015 Wood Pencil — Film Advertising Crafts / Special Effects for Film Advertising and Epica 2014 Bronze Drinks.

What is the tagline of Volvic “The Giant”?

“UNSTOPPABLE VOLCANICITY”

Sources for the credits and awards

dandad.orgwinners.epica-awards.comwinners.epica-awards.com

Volvic “The Giant” (2015) Commercial: Credits, Awards & Stills