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Volkswagen “The Drive” 2013

Volkswagen “The Drive” (2013) is a Volkswagen commercial for MediaCom. It won one award: Epica 2013 Bronze Branded Entertainment.

A man drives a Volkswagen Golf GTI through scenic mountain roads, narrating the car's history and performance, highlighting its balance of sportiness and luxury.

Video: Volkswagen SA on YouTube

Shot by shot

  1. A white Volkswagen Golf GTI drives away from the camera on a rural road, with mountains and a sunset in the background.© Volkswagen0:00
  2. A white Volkswagen car drives towards the camera on a winding road through a mountainous, arid landscape under a clear blue sky, with "THE DRIVE" text overlaid.© Volkswagen0:06
  3. A white Volkswagen Golf GTI drives on a winding road through a mountainous landscape under a clear blue sky.© Volkswagen0:07
  4. A bearded man in a beanie and glasses drives a car, gesturing with his hands while talking, with blurred scenery passing by outside the window.© Volkswagen0:12
  5. A vintage light blue convertible car drives along a coastal road, with a white SUV approaching from behind, under a bright sky.© Volkswagen0:20
  6. A white Volkswagen Golf GTI drives away from the camera on a winding road through a mountainous landscape under a bright, sunny sky.© Volkswagen0:23
  7. A white Volkswagen Golf GTI drives on a winding road through a mountainous landscape under a clear sky.© Volkswagen0:36
  8. A bearded man in a red beanie and glasses drives a car, looking intently at the road ahead on a sunny day.© Volkswagen0:47
  9. A white Volkswagen GTI drives away from the camera on a winding road through a mountainous landscape under a bright, sunny sky.© Volkswagen1:13
  10. A white Volkswagen Golf GTI is parked on a winding road, surrounded by green bushes and rocky mountains under a cloudy sky.© Volkswagen1:20
  11. A close-up shot of a car's exhaust pipe, showing its chrome finish and the textured ground beneath it, with a slight camera movement.© Volkswagen1:32
  12. A white Volkswagen Golf GTI drives along a winding road surrounded by green bushes and a dirt path under a bright sky.© Volkswagen1:37

Stills © Volkswagen. Made by MediaCom.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A passionate monologue about the Volkswagen Golf GTI's legacy and capabilities.

Tagline: “But don't just take my word for it.”

car as a characterexpert testimonialscenic drivehistorical contextperformance showcase

The cut

Length
112 s
Shots
20
Average shot
5.6 s

What creatives use Volkswagen “The Drive” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “The Drive”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white Volkswagen Golf GTI drives away from the camera on a rural road, with mountains and a sunset in the background.© VolkswagenA white Volkswagen car drives towards the camera on a winding road through a mountainous, arid landscape under a clear blue sky, with "THE DRIVE" text overlaid.© VolkswagenA white Volkswagen Golf GTI drives on a winding road through a mountainous landscape under a clear blue sky.© VolkswagenA bearded man in a beanie and glasses drives a car, gesturing with his hands while talking, with blurred scenery passing by outside the window.© Volkswagen
    Frames from Volkswagen “The Drive”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen “The Drive” in order, with its length, framing and what happens in it.

    A white Volkswagen Golf GTI drives away from the camera on a rural road, with mountains and a sunset in the background.© VolkswagenA white Volkswagen car drives towards the camera on a winding road through a mountainous, arid landscape under a clear blue sky, with "THE DRIVE" text overlaid.© VolkswagenA white Volkswagen Golf GTI drives on a winding road through a mountainous landscape under a clear blue sky.© VolkswagenA bearded man in a beanie and glasses drives a car, gesturing with his hands while talking, with blurred scenery passing by outside the window.© VolkswagenA vintage light blue convertible car drives along a coastal road, with a white SUV approaching from behind, under a bright sky.© VolkswagenA white Volkswagen Golf GTI drives away from the camera on a winding road through a mountainous landscape under a bright, sunny sky.© Volkswagen
    Length: 112 s · Shots: 20 · Average shot: 5.6 s

  3. 03Ad ideas: every spot built on a car as a character

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “The Drive” is built on a car as a character. Search the library by idea to see every spot that uses it.

    JMS “Hot Drive”© JMSMini “Zig Zag”© MiniHyundai “Look at You Now”© HyundaiGTI “Volkswagen UK - 50 Years of GTI”© GTI
    JMS · Mini · Hyundai · GTI

Award-winning auto commercials

Questions

Which agency made Volkswagen “The Drive”?

MediaCom created it for Volkswagen (2013).

What awards did Volkswagen “The Drive” win?

1 awards, including Epica 2013 Bronze Branded Entertainment.

What is the tagline of Volkswagen “The Drive”?

“But don't just take my word for it.”

Sources for the credits and awards

winners.epica-awards.com