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Volkswagen “Juntos a la par” 2025

Volkswagen “Juntos a la par” (2025) is a Volkswagen commercial directed by Oliver Garland for Avisa, produced by Olga Lee. It won one award: El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

A 75-year journey through time, showcasing Volkswagen's presence in Uruguay's most iconic moments, from historical celebrations to everyday family adventures, culminating in a modern electric vehicle.

Video: Volkswagen UY on YouTube

Shot by shot

  1. A crowd of people, including men in suits and hats, cheer and hold up a "URUGUAY CAMPEON" sign, backlit by a bright sun.© Volkswagen0:00
  2. A man in a suit and hat opens the door of a vintage car, looking inside with a surprised expression in a showroom.© Volkswagen0:11
  3. A vintage red Volkswagen van drives away on a dirt road, with the ocean and blue sky visible in the background.© Volkswagen0:24
  4. A young woman with long hair, seen from behind, is driving a vintage car at sunset, with lens flare from the sun.© Volkswagen0:29
  5. A young boy and a woman run out of a modern house, playing with water guns, as a bicycle passes in the foreground.© Volkswagen0:33
  6. A young woman with long, curly hair and sunglasses drives a car, looking up and singing joyfully on a sunny day.© Volkswagen0:41
  7. Two young women, one with curly hair and sunglasses, the other with dark hair, stand next to a gray car in a modern urban setting.© Volkswagen0:50
  8. A man's hand is seen on the steering wheel of a Volkswagen truck, driving on a highway during the day.© Volkswagen1:01
  9. A young man with curly hair and glasses looks up from a car, while a woman with dreadlocks and a vest stands behind him, raising her arms in joy.© Volkswagen1:09
  10. A close-up shot of the Volkswagen logo on the front grille of a car, showcasing its metallic details.© Volkswagen1:14
  11. A young woman with curly hair smiles happily, looking out the open car window at night in a parking lot.© Volkswagen1:16
  12. A yellow and white Volkswagen ID. Buzz electric van drives on a highway next to a modern skyscraper at dusk.© Volkswagen1:20

Stills © Volkswagen. Made by Avisa, Olga Lee and Oliver Garland.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Volkswagen: 75 years of shared journeys and memories in Uruguay.

Tagline: “Juntos a la par”

historical montagegenerational journeyiconic vehicle evolutionslice of life momentscelebratory tonenostalgic reflection

The cut

Length
95 s
Shots
74
Average shot
1.3 s
Format
mixed

What creatives use Volkswagen “Juntos a la par” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “Juntos a la par”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A crowd of people, including men in suits and hats, cheer and hold up a "URUGUAY CAMPEON" sign, backlit by a bright sun.© VolkswagenA man in a suit and hat opens the door of a vintage car, looking inside with a surprised expression in a showroom.© VolkswagenA vintage red Volkswagen van drives away on a dirt road, with the ocean and blue sky visible in the background.© VolkswagenA young woman with long hair, seen from behind, is driving a vintage car at sunset, with lens flare from the sun.© Volkswagen
    Frames from Volkswagen “Juntos a la par”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen “Juntos a la par” in order, with its length, framing and what happens in it.

    A crowd of people, including men in suits and hats, cheer and hold up a "URUGUAY CAMPEON" sign, backlit by a bright sun.© VolkswagenA man in a suit and hat opens the door of a vintage car, looking inside with a surprised expression in a showroom.© VolkswagenA vintage red Volkswagen van drives away on a dirt road, with the ocean and blue sky visible in the background.© VolkswagenA young woman with long hair, seen from behind, is driving a vintage car at sunset, with lens flare from the sun.© VolkswagenA young boy and a woman run out of a modern house, playing with water guns, as a bicycle passes in the foreground.© VolkswagenA young woman with long, curly hair and sunglasses drives a car, looking up and singing joyfully on a sunny day.© Volkswagen
    Length: 95 s · Shots: 74 · Average shot: 1.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a historical montage

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “Juntos a la par” is built on a historical montage. Search the library by idea to see every spot that uses it.

    Volkswagen “Super Bowl 58”© VolkswagenFrito Lay “Taste of Soccer”© Frito LayNascar “Always Forward”© NascarBudweiser “Placar”© Budweiser
    Volkswagen · Frito Lay · Nascar · Budweiser

Award-winning auto commercials

Questions

Who directed the Volkswagen “Juntos a la par” commercial?

Oliver Garland directed it, produced by Olga Lee, for the agency Avisa.

Which agency made Volkswagen “Juntos a la par”?

Avisa created it for Volkswagen (2025).

What awards did Volkswagen “Juntos a la par” win?

1 awards, including El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

What is the tagline of Volkswagen “Juntos a la par”?

“Juntos a la par”

Sources for the credits and awards

elojodeiberoamerica.com