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Volkswagen “Jogger” 2004

Volkswagen “Jogger” (2004) is a Volkswagen commercial for Partizan advertising agency. It won one award: Cannes Lions 2004 Film Bronze.

A man in a suit visits a woman's house to return her husband's glasses case, only to witness her husband comically falling while jogging.

Video: Partizan Official on YouTube

Shot by shot

  1. A man in a suit stands at the front door of a brick house, while a black Volkswagen Polo and a white Volkswagen van are parked in the driveway.© Volkswagen0:01
  2. A blonde woman in a white top opens the door to a man in a suit, speaking to him at the entrance of her home.© Volkswagen0:03
  3. A man in a blue jacket runs past a black Volkswagen car and a white Volkswagen van parked in front of a brick house, where a man and woman stand in the doorway.© Volkswagen0:09
  4. A man in his 30s or 40s, wearing a grey t-shirt and blue jacket, jogs through a park on a bright day.© Volkswagen0:10
  5. A blonde woman in her 40s, wearing a light blue top and grey cardigan, stands in a doorway talking to a man whose back is to the camera.© Volkswagen0:11
  6. A middle-aged man in athletic wear jogs on a sidewalk next to a green fence, then suddenly falls forward.© Volkswagen0:12
  7. A woman with blonde hair and a light blue top looks concerned while talking to a man at a doorway.© Volkswagen0:13
  8. A man in a blue jacket and grey shirt jumps over a hedge next to a white car on a suburban street during the day.© Volkswagen0:14
  9. A man in a suit looks at someone off-camera, standing outdoors with cars and trees in the background.© Volkswagen0:15
  10. A blonde woman in a light blue top and grey cardigan smiles at a man, standing in a doorway in an interior setting.© Volkswagen0:16
  11. A man in a suit and tie talks to someone off-screen, looking concerned, outdoors during the day.© Volkswagen0:17
  12. A blonde woman in a light blue top and white cardigan stands in a doorway, looking at a man whose back is to the camera, and smiles as she receives something.© Volkswagen0:19

Stills © Volkswagen. Made by Partizan advertising agency.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Humorous misunderstanding and physical comedy to highlight a car price reduction.

Tagline: “No. We haven't got the price wrong. Polo S SDI. Reduced by £865.”

mistaken identityphysical comedysurprise revealeveryday settingdeadpan humor

The cut

Length
42 s
Shots
28
Average shot
1.5 s

What creatives use Volkswagen “Jogger” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “Jogger”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a suit stands at the front door of a brick house, while a black Volkswagen Polo and a white Volkswagen van are parked in the driveway.© VolkswagenA blonde woman in a white top opens the door to a man in a suit, speaking to him at the entrance of her home.© VolkswagenA man in a blue jacket runs past a black Volkswagen car and a white Volkswagen van parked in front of a brick house, where a man and woman stand in the doorway.© VolkswagenA man in his 30s or 40s, wearing a grey t-shirt and blue jacket, jogs through a park on a bright day.© Volkswagen
    Frames from Volkswagen “Jogger”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen “Jogger” in order, with its length, framing and what happens in it.

    A man in a suit stands at the front door of a brick house, while a black Volkswagen Polo and a white Volkswagen van are parked in the driveway.© VolkswagenA blonde woman in a white top opens the door to a man in a suit, speaking to him at the entrance of her home.© VolkswagenA man in a blue jacket runs past a black Volkswagen car and a white Volkswagen van parked in front of a brick house, where a man and woman stand in the doorway.© VolkswagenA man in his 30s or 40s, wearing a grey t-shirt and blue jacket, jogs through a park on a bright day.© VolkswagenA blonde woman in her 40s, wearing a light blue top and grey cardigan, stands in a doorway talking to a man whose back is to the camera.© VolkswagenA middle-aged man in athletic wear jogs on a sidewalk next to a green fence, then suddenly falls forward.© Volkswagen
    Length: 42 s · Shots: 28 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a mistaken identity

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “Jogger” is built on a mistaken identity. Search the library by idea to see every spot that uses it.

    State Farm “Batman vs. Bateman”© State FarmTinder “Brand”© TinderMars “Fantasy Night”© MarsSpecsavers “Should've gone to Specsavers”© Specsavers
    State Farm · Tinder · Mars · Specsavers

Award-winning auto commercials

Questions

Which agency made Volkswagen “Jogger”?

Partizan advertising agency created it for Volkswagen (2004).

What awards did Volkswagen “Jogger” win?

1 awards, including Cannes Lions 2004 Film Bronze.

What is the tagline of Volkswagen “Jogger”?

“No. We haven't got the price wrong. Polo S SDI. Reduced by £865.”

Sources for the credits and awards

The WorkThe Workweb.archive.org