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Volkswagen “Bellies” 2014

Volkswagen “Bellies” (2014) is a Volkswagen commercial directed by Curtis Wehrfritz, produced by Untitled. It won one award: One Show 2014 Silver Pencil — Consumer Television.

Two men with large bellies experience the powerful acceleration of a Volkswagen Golf GTD, causing their bellies to comically jiggle.

Video: Curtis Wehrfritz on Vimeo

Frames

  1. A grey Volkswagen Golf GTI drives on a highway under an overpass on a sunny day.© Volkswagen0:00
  2. Two men with large bellies are driving in a car, with the driver accelerating, causing their bellies to jiggle, on a sunny day.© Volkswagen0:02
  3. Volkswagen “Bellies”, shot 3© Volkswagen0:03
  4. Volkswagen “Bellies”, shot 3© Volkswagen0:05
  5. Volkswagen “Bellies”, shot 3© Volkswagen0:06
  6. Volkswagen “Bellies”, shot 3© Volkswagen0:08
  7. Volkswagen “Bellies”, shot 3© Volkswagen0:10

Stills © Volkswagen. Made by Untitled and Curtis Wehrfritz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing powerful acceleration through jiggling bellies.

Tagline: “Das Auto.”

visual gagexaggerated reactionproduct demonstrationhumorous contrast

The cut

Length
18 s
Shots
3
One take
11 s in a single shot

What creatives use Volkswagen “Bellies” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “Bellies”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A grey Volkswagen Golf GTI drives on a highway under an overpass on a sunny day.© VolkswagenTwo men with large bellies are driving in a car, with the driver accelerating, causing their bellies to jiggle, on a sunny day.© VolkswagenVolkswagen “Bellies”, 0:03© VolkswagenVolkswagen “Bellies”, 0:05© Volkswagen
    Frames from Volkswagen “Bellies”

  2. 02How a one-take commercial is built

    11 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A grey Volkswagen Golf GTI drives on a highway under an overpass on a sunny day.© VolkswagenTwo men with large bellies are driving in a car, with the driver accelerating, causing their bellies to jiggle, on a sunny day.© VolkswagenVolkswagen “Bellies”, 0:03© VolkswagenVolkswagen “Bellies”, 0:05© VolkswagenVolkswagen “Bellies”, 0:06© VolkswagenVolkswagen “Bellies”, 0:08© Volkswagen
    Length: 18 s · Shots: 3 · One take: 11 s in a single shot

  3. 03Ad ideas: every spot built on a visual gag

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “Bellies” is built on a visual gag. Search the library by idea to see every spot that uses it.

    Purga Studio “Samurai”© Purga StudioPringles “Multigran”© PringlesYorkshire Tea “Social Distancing Teapot”© Yorkshire TeaOld Spice “5 Year Plan”© Old Spice
    Purga Studio · Pringles · Yorkshire Tea · Old Spice

Award-winning auto commercials

Questions

Who directed the Volkswagen “Bellies” commercial?

Curtis Wehrfritz directed it, produced by Untitled.

What awards did Volkswagen “Bellies” win?

1 awards, including One Show 2014 Silver Pencil — Consumer Television.

What is the tagline of Volkswagen “Bellies”?

“Das Auto.”

Sources for the credits and awards

oneclub.org