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Visa India “#KindnessIsCashless” 2017

Visa India “#KindnessIsCashless” (2017) is a Visa India commercial directed by Shimit Amin for BBDO, produced by Red Ice Films. It won one award: Epica 2017 Bronze Financial Services.

An elderly teacher struggles with cash transactions, feeling like he's failing to adapt, until a former student teaches him how to use a Visa card, bringing him joy and a new lesson.

Video: Visa India on YouTube

Shot by shot

  1. Two male teachers and a male student walk out of a staff room in a school hallway, talking and smiling.© Visa India0:00
  2. An older man with a white beard and glasses walks across a green sports field, carrying a briefcase, as younger men play soccer in the background.© Visa India0:05
  3. A male teacher in a brown suit walks out of a building with students in school uniforms following him, on a sunny day.© Visa India0:10
  4. An elderly male teacher with a white beard stands in front of a classroom of young male students, holding a book, in a wide shot.© Visa India0:16
  5. An older man with a white beard and glasses, wearing a tweed jacket and scarf, smiles and speaks in a classroom with a blackboard behind him.© Visa India0:22
  6. An elderly man with a white beard and glasses, wearing a brown jacket and scarf, looks down sadly in front of a blackboard.© Visa India0:28
  7. A young man in a light jacket talks animatedly to another man in a cozy, dimly lit coffee house at night.© Visa India0:36
  8. A kind older man with a white beard and glasses looks around a warmly lit interior, then looks down, in a medium shot.© Visa India0:38
  9. A man in a grey car asks a gas station attendant for change, who gestures that he doesn't have any, at an outdoor gas station.© Visa India0:55
  10. A male teacher with grey hair and a scarf walks into a classroom full of male students in uniforms, who are seated at wooden desks.© Visa India1:09
  11. A male student in a green sweater and white shirt with a tie, wearing earphones, looks down in a classroom full of other students.© Visa India1:15
  12. An older man with glasses and a younger man with dark hair look down and smile in a dimly lit shop with shelves of products in the background.© Visa India1:55

Stills © Visa India. Made by BBDO, Red Ice Films and Shimit Amin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A former student teaches his old teacher how to go cashless with Visa.

Tagline: “everywhere you want to be”

mentor becomes menteestruggle with technologyintergenerational connectionkindness repaidcashless convenienceteacher's wisdom

The cut

Length
140 s
Shots
47
Average shot
3.0 s

What creatives use Visa India “#KindnessIsCashless” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Visa India “#KindnessIsCashless”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two male teachers and a male student walk out of a staff room in a school hallway, talking and smiling.© Visa IndiaAn older man with a white beard and glasses walks across a green sports field, carrying a briefcase, as younger men play soccer in the background.© Visa IndiaA male teacher in a brown suit walks out of a building with students in school uniforms following him, on a sunny day.© Visa IndiaAn elderly male teacher with a white beard stands in front of a classroom of young male students, holding a book, in a wide shot.© Visa India
    Frames from Visa India “#KindnessIsCashless”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Visa India “#KindnessIsCashless” in order, with its length, framing and what happens in it.

    Two male teachers and a male student walk out of a staff room in a school hallway, talking and smiling.© Visa IndiaAn older man with a white beard and glasses walks across a green sports field, carrying a briefcase, as younger men play soccer in the background.© Visa IndiaA male teacher in a brown suit walks out of a building with students in school uniforms following him, on a sunny day.© Visa IndiaAn elderly male teacher with a white beard stands in front of a classroom of young male students, holding a book, in a wide shot.© Visa IndiaAn older man with a white beard and glasses, wearing a tweed jacket and scarf, smiles and speaks in a classroom with a blackboard behind him.© Visa IndiaAn elderly man with a white beard and glasses, wearing a brown jacket and scarf, looks down sadly in front of a blackboard.© Visa India
    Length: 140 s · Shots: 47 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a intergenerational connection

    Before you present an idea, you need to know who has done it, and how.

    Visa India “#KindnessIsCashless” is built on a intergenerational connection. Search the library by idea to see every spot that uses it.

    Allegro “English for Beginners”© AllegroVolvo “Little Things”© VolvoAudika “Love Your Ears”© AudikaHawai'i Tourism Japan “Our Islands”© Hawai'i Tourism Japan
    Allegro · Volvo · Audika · Hawai'i Tourism Japan

More commercials by Shimit Amin

  • P&G India "Dads #ShareTheLoad" (2017) commercial still© P&G IndiaP&G India “Dads #ShareTheLoad” 2017Dir. Shimit Amin · BBDO INDIAThe One Show Bronze 2017

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Visa India “#KindnessIsCashless” commercial?

Shimit Amin directed it, produced by Red Ice Films, for the agency BBDO.

Which agency made Visa India “#KindnessIsCashless”?

BBDO created it for Visa India (2017).

What awards did Visa India “#KindnessIsCashless” win?

1 awards, including Epica 2017 Bronze Financial Services.

What is the tagline of Visa India “#KindnessIsCashless”?

“everywhere you want to be”

Sources for the credits and awards

winners.epica-awards.com