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Vauxhall “Jack & the Beanstalk” 2019

Vauxhall “Jack & the Beanstalk” (2019) is a Vauxhall commercial directed by Martin Allan for Velocity Films, produced by Coffee & TV. It won 2 awards, including Ciclope 2019 Silver Post Production Animation and Eurobest 2019 Bronze Film B03: Durable Consumer Goods including Automotive.

A twisted retelling of Jack and the Beanstalk, where Jack's actions lead to a disastrous outcome, highlighting the importance of a reverse camera in a Vauxhall Astra Ultimate.

Video: Vauxhall on YouTube

Shot by shot

  1. A wide shot of a small, floating island made of stacked rocks, with a few green trees on top, surrounded by clouds in a bright sky.© Vauxhall0:00
  2. A stylized animated man in a purple suit and sunglasses sits in a golden office chair in a vast desert landscape, as a giant's foot appears next to him.© Vauxhall0:03
  3. A tiny hand in a purple sleeve injects a giant, hairy foot with a syringe, bringing it back to life under a blue sky.© Vauxhall0:08
  4. A stylized animated man in a purple suit and yellow glasses holds a box, from which a white goose emerges, standing on a golden chain against a map-like background.© Vauxhall0:09
  5. A white goose with red feet and beak falls through the sky, dropping golden eggs, in a stylized animated shot.© Vauxhall0:12
  6. A stylized animated man in a purple suit and sunglasses stands in a barren desert, holding a white goose, as his clothes transform into a camouflage suit.© Vauxhall0:15
  7. An animated, disheveled woman with dark hair and a tattered dress stands in the doorway of a dilapidated trailer, holding a sign that says "I HAD YOU, PLEASE" in the rain.© Vauxhall0:34
  8. A red Vauxhall Astra car is shown in a wide shot, reversing on a sandy plain with a white goose and golden eggs, as the camera slowly zooms in.© Vauxhall0:40

Stills © Vauxhall. Made by Velocity Films, Coffee & TV and Martin Allan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Twisted fairy tale to highlight the importance of a reverse camera.

Tagline: “Vauxhall. British brand since 1903.”

fairy tale retellingcause and effectironic twistproblem-solutionanthropomorphic animals

The cut

Length
50 s
Shots
16
Average shot
3.1 s
Format
animation 3d

What creatives use Vauxhall “Jack & the Beanstalk” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vauxhall “Jack & the Beanstalk”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a small, floating island made of stacked rocks, with a few green trees on top, surrounded by clouds in a bright sky.© VauxhallA stylized animated man in a purple suit and sunglasses sits in a golden office chair in a vast desert landscape, as a giant's foot appears next to him.© VauxhallA tiny hand in a purple sleeve injects a giant, hairy foot with a syringe, bringing it back to life under a blue sky.© VauxhallA stylized animated man in a purple suit and yellow glasses holds a box, from which a white goose emerges, standing on a golden chain against a map-like background.© Vauxhall
    Frames from Vauxhall “Jack & the Beanstalk”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vauxhall “Jack & the Beanstalk” in order, with its length, framing and what happens in it.

    A wide shot of a small, floating island made of stacked rocks, with a few green trees on top, surrounded by clouds in a bright sky.© VauxhallA stylized animated man in a purple suit and sunglasses sits in a golden office chair in a vast desert landscape, as a giant's foot appears next to him.© VauxhallA tiny hand in a purple sleeve injects a giant, hairy foot with a syringe, bringing it back to life under a blue sky.© VauxhallA stylized animated man in a purple suit and yellow glasses holds a box, from which a white goose emerges, standing on a golden chain against a map-like background.© VauxhallA white goose with red feet and beak falls through the sky, dropping golden eggs, in a stylized animated shot.© VauxhallA stylized animated man in a purple suit and sunglasses stands in a barren desert, holding a white goose, as his clothes transform into a camouflage suit.© Vauxhall
    Length: 50 s · Shots: 16 · Average shot: 3.1 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a fairy tale retelling

    Before you present an idea, you need to know who has done it, and how.

    Vauxhall “Jack & the Beanstalk” is built on a fairy tale retelling. Search the library by idea to see every spot that uses it.

    Weetabix “Wolf”© WeetabixVelocity “Vauxhall - Jack & the Beanstalk”© VelocityJ.M. Smucker “Dunkin”© J.M. SmuckerBayer “Princesses on Periods - Sleeping Beauty”© Bayer
    Weetabix · Velocity · J.M. Smucker · Bayer

More from Velocity Films

  • Velocity "Vauxhall - Jack & the Beanstalk" (2020) commercial still© VelocityVelocity “Vauxhall - Jack & the Beanstalk” 2020Dir. Jonny Grew · Velocity FilmsCreative Circle Silver 2020
  • Aveeno "Daily Care" (2025) commercial still© AveenoAveeno “Daily Care” 2025Dir. Bram Van Riet · Velocity Films

Award-winning auto commercials

Questions

Who directed the Vauxhall “Jack & the Beanstalk” commercial?

Martin Allan directed it, produced by Coffee & TV, for the agency Velocity Films.

Which agency made Vauxhall “Jack & the Beanstalk”?

Velocity Films created it for Vauxhall (2019).

What awards did Vauxhall “Jack & the Beanstalk” win?

2 awards, including Ciclope 2019 Silver Post Production Animation and Eurobest 2019 Bronze Film B03: Durable Consumer Goods including Automotive.

What is the tagline of Vauxhall “Jack & the Beanstalk”?

“Vauxhall. British brand since 1903.”

Sources for the credits and awards

The Workawards.ciclopefestival.com