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Valentino “Valentino Uomo” 2014

Valentino “Valentino Uomo” (2014) is a Valentino commercial directed by Johan Renck for Mazarine Mlle Noï (Paris). It won one award: Epica 2014 Silver Luxury & Premium Brands.

A mysterious and elegant man navigates a glamorous night in Rome, evading paparazzi and sharing intimate moments with a woman, all while embodying the essence of Valentino Uomo fragrance.

Video: Valentino on YouTube

Shot by shot

  1. A man with dark curly hair, wearing a suit, looks up with a pensive expression in a dark, narrow alleyway at night.© Valentino0:02
  2. A man and woman in a vintage silver convertible car are parked on a cobblestone street at night in an old European city.© Valentino0:03
  3. A man in a suit drives a convertible at night, while a woman with long hair leans back in the passenger seat, looking up at the sky.© Valentino0:06
  4. A man in a white shirt and dark pants climbs through a window while a woman in a black dress watches him in a dimly lit, ornate room.© Valentino0:09
  5. An older man in a tuxedo looks intently at something off-screen, illuminated by a flickering oil lamp in a dimly lit, ornate interior.© Valentino0:10
  6. A man with curly hair and a white shirt looks sideways with a smirk, while a woman's hair and hand are visible next to him in a dimly lit interior.© Valentino0:10
  7. A man and woman, dressed in formal attire, walk into a dimly lit bedroom, holding hands.© Valentino0:11
  8. A young man with dark curly hair, wearing a white shirt and black tie, looks around nervously from behind a partially open door.© Valentino0:12
  9. A sheer white curtain billows gently in a dark, ornate room, with light filtering through from an unseen window.© Valentino0:13
  10. A man in a suit walks on a cobblestone street at night, with two scooters parked nearby and a classic car in the background.© Valentino0:15

Stills © Valentino. Made by Mazarine Mlle Noï (Paris) and Johan Renck.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mysterious, elegant man's glamorous Roman night, embodying Valentino Uomo's essence.

Tagline: “Valentino Uomo, the new masculine fragrance by Valentino.”

enigmatic protagonistglamorous nightlifepaparazzi chaseromantic escapadeold world charmsecretive encounters

The cut

Length
20 s
Shots
22
Average shot
0.9 s

What creatives use Valentino “Valentino Uomo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Valentino “Valentino Uomo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dark curly hair, wearing a suit, looks up with a pensive expression in a dark, narrow alleyway at night.© ValentinoA man and woman in a vintage silver convertible car are parked on a cobblestone street at night in an old European city.© ValentinoA man in a suit drives a convertible at night, while a woman with long hair leans back in the passenger seat, looking up at the sky.© ValentinoA man in a white shirt and dark pants climbs through a window while a woman in a black dress watches him in a dimly lit, ornate room.© Valentino
    Frames from Valentino “Valentino Uomo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Valentino “Valentino Uomo” in order, with its length, framing and what happens in it.

    A man with dark curly hair, wearing a suit, looks up with a pensive expression in a dark, narrow alleyway at night.© ValentinoA man and woman in a vintage silver convertible car are parked on a cobblestone street at night in an old European city.© ValentinoA man in a suit drives a convertible at night, while a woman with long hair leans back in the passenger seat, looking up at the sky.© ValentinoA man in a white shirt and dark pants climbs through a window while a woman in a black dress watches him in a dimly lit, ornate room.© ValentinoAn older man in a tuxedo looks intently at something off-screen, illuminated by a flickering oil lamp in a dimly lit, ornate interior.© ValentinoA man with curly hair and a white shirt looks sideways with a smirk, while a woman's hair and hand are visible next to him in a dimly lit interior.© Valentino
    Length: 20 s · Shots: 22 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a enigmatic protagonist

    Before you present an idea, you need to know who has done it, and how.

    Valentino “Valentino Uomo” is built on a enigmatic protagonist. Search the library by idea to see every spot that uses it.

    Prada “Ritual Identities”© PradaAllan Gray “Legend”© Allan GrayByredo “Magazine”© ByredoGucci “Cruise 2025”© Gucci
    Prada · Allan Gray · Byredo · Gucci

More commercials by Johan Renck

  • Meta Reality Labs "Become The Knight" (2025) commercial still© Meta Reality LabsMeta Reality Labs “Become The Knight” 2025Dir. Johan Renck · ALTO NYThe One Show Bronze 2025
  • Jean Paul Gaultier "Jean Paul Gaultier: Scandal à Paris Fragrance Featuring Irina Shayk" (2019) commercial still© Jean Paul GaultierJean Paul Gaultier “Jean Paul Gaultier: Scandal à Paris Fragrance Featuring Irina Shayk” 2019Dir. Johan RenckKinsale Sharks Bronze 2019
  • Lexus "No Such Thing" (2025) commercial still© LexusLexus “No Such Thing” 2025Dir. Johan Renck · Team One
  • Michael Kors "Sexy Ruby" (2025) commercial still© Michael KorsMichael Kors “Sexy Ruby” 2025Dir. Johan Renck · Wednesday
  • Chanel "Coco Mademoiselle Eau de Parfum Intense" (2023) commercial still© ChanelChanel “Coco Mademoiselle Eau de Parfum Intense” 2023Dir. Johan Renck
  • Prada "Luna Rossa" (2023) commercial still© PradaPrada “Luna Rossa” 2023Dir. Johan Renck

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Valentino “Valentino Uomo” commercial?

Johan Renck directed it, for the agency Mazarine Mlle Noï (Paris).

Which agency made Valentino “Valentino Uomo”?

Mazarine Mlle Noï (Paris) created it for Valentino (2014).

What awards did Valentino “Valentino Uomo” win?

1 awards, including Epica 2014 Silver Luxury & Premium Brands.

What is the tagline of Valentino “Valentino Uomo”?

“Valentino Uomo, the new masculine fragrance by Valentino.”

Sources for the credits and awards

winners.epica-awards.com