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United Communities of San Antonio “Devices” 2016

United Communities of San Antonio “Devices” (2016) is an United Communities of San Antonio commercial directed by Sebastian Lopez for Bromley, produced by Shooters Films. It won one award: Cannes Lions 2016 Film Bronze.

This PSA shows various electronic devices falling and breaking around children, symbolizing the destructive impact of cyberbullying and urging viewers to help delete it.

Video: Shooters Films USA on Vimeo

Shot by shot

  1. A close-up shot of a computer monitor on a desk, with blurred figures of people in the background, in an office setting.© United Communities of San Antonio0:01
  2. A black smartphone with a rugged case slowly rotates in mid-air against a blurry background with a bright vertical light.© United Communities of San Antonio0:03
  3. A black smartphone with a glowing screen is seen in a bathroom, reflecting light from a fluorescent bulb.© United Communities of San Antonio0:06
  4. A black laptop falls through the air, seen from above, against a dark urban background with a yellow taxi cab visible.© United Communities of San Antonio0:08
  5. A boy with glasses and a backpack stands next to a yellow school bus, holding a folder, as another person exits the bus.© United Communities of San Antonio0:14
  6. A young male student with glasses and a backpack stands in front of a brick wall as a laptop falls apart on his head in slow motion.© United Communities of San Antonio0:16
  7. A young girl with long dark hair and a patterned shirt stands in a school hallway, looking forward with a serious expression, then closes her eyes.© United Communities of San Antonio0:24
  8. A young boy stands at a urinal in a dimly lit public restroom, while a large smartphone floats ominously nearby.© United Communities of San Antonio0:28
  9. A young boy with dark skin and a plaid shirt sits in a dimly lit room, looking forward as a tablet screen reflects light onto his face.© United Communities of San Antonio0:30
  10. A young boy with dark hair and a plaid shirt stands with his back to the camera, looking towards a blurry background with bright lights.© United Communities of San Antonio0:34
  11. A young boy in a plaid shirt holds a beaker of water as glass shatters around him in a science classroom.© United Communities of San Antonio0:37
  12. A young blonde woman with wavy hair looks down with a sad expression in a dimly lit interior setting.© United Communities of San Antonio0:42

Stills © United Communities of San Antonio. Made by Bromley, Shooters Films and Sebastian Lopez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Devices falling and breaking around children to symbolize cyberbullying's impact.

Tagline: “CYBERBULLYING HURTS. HELP US DELETE IT.”

symbolic destructionslow-motion effectschildren in perileveryday settings turned ominouscontrast of innocence and harmcall to action

The cut

Length
62 s
Shots
17
Average shot
3.7 s

What creatives use United Communities of San Antonio “Devices” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of United Communities of San Antonio “Devices”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a computer monitor on a desk, with blurred figures of people in the background, in an office setting.© United Communities of San AntonioA black smartphone with a rugged case slowly rotates in mid-air against a blurry background with a bright vertical light.© United Communities of San AntonioA black smartphone with a glowing screen is seen in a bathroom, reflecting light from a fluorescent bulb.© United Communities of San AntonioA black laptop falls through the air, seen from above, against a dark urban background with a yellow taxi cab visible.© United Communities of San Antonio
    Frames from United Communities of San Antonio “Devices”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of United Communities of San Antonio “Devices” in order, with its length, framing and what happens in it.

    A close-up shot of a computer monitor on a desk, with blurred figures of people in the background, in an office setting.© United Communities of San AntonioA black smartphone with a rugged case slowly rotates in mid-air against a blurry background with a bright vertical light.© United Communities of San AntonioA black smartphone with a glowing screen is seen in a bathroom, reflecting light from a fluorescent bulb.© United Communities of San AntonioA black laptop falls through the air, seen from above, against a dark urban background with a yellow taxi cab visible.© United Communities of San AntonioA boy with glasses and a backpack stands next to a yellow school bus, holding a folder, as another person exits the bus.© United Communities of San AntonioA young male student with glasses and a backpack stands in front of a brick wall as a laptop falls apart on his head in slow motion.© United Communities of San Antonio
    Length: 62 s · Shots: 17 · Average shot: 3.7 s

  3. 03Ad ideas: every spot built on a symbolic destruction

    Before you present an idea, you need to know who has done it, and how.

    United Communities of San Antonio “Devices” is built on a symbolic destruction. Search the library by idea to see every spot that uses it.

    Genesis “No Old Ideas”© GenesisHORNBACH Baumarkt “Smashing The Cliches”© HORNBACH BaumarktPepe Jeans “Talking To Your Teenager”© Pepe JeansGeneralitat De Cataluna “Cruyff”© Generalitat De Cataluna
    Genesis · HORNBACH Baumarkt · Pepe Jeans · Generalitat De Cataluna

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Questions

Who directed the United Communities of San Antonio “Devices” commercial?

Sebastian Lopez directed it, produced by Shooters Films, for the agency Bromley.

Which agency made United Communities of San Antonio “Devices”?

Bromley created it for United Communities of San Antonio (2016).

What awards did United Communities of San Antonio “Devices” win?

1 awards, including Cannes Lions 2016 Film Bronze.

What is the tagline of United Communities of San Antonio “Devices”?

“CYBERBULLYING HURTS. HELP US DELETE IT.”

Sources for the credits and awards

The WorkThe Work