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Unicef “Malak and the Boat” 2016

Unicef “Malak and the Boat” (2016) is an Unicef commercial directed by Andre Holzmesiter for 180LA, produced by House of Colors. It won 3 awards, including Cannes Lions 2016 Film Craft Silver, LIA 2016 Gold — TV/Cinema/Online Film / Public Service/Social Welfare Campaign and One Show 2016 Bronze Pencil — Film.

An animated Syrian refugee girl recounts her terrifying journey across the sea, highlighting the horrors of war through a child's eyes.

Video: UNICEF on YouTube

Shot by shot

  1. The title card for "Malak and the Boat: a journey from Syria" appears in white text against a starry night sky with clouds, then fades to reveal more clouds.© Unicef0:00
  2. A wide shot of a dramatic, dark purple and pink sky filled with ominous clouds, with a small, dark silhouette of a city visible at the bottom.© Unicef0:18
  3. A small boat with a child and several dark, shadowy figures with glowing eyes floats on a turbulent sea under a dramatic, stormy sky.© Unicef0:19
  4. A young girl in a small boat is surrounded by dark, shadowy figures with glowing blue eyes on a stormy, purple-hued sea under a dramatic sky.© Unicef0:26
  5. A young animated girl in a small boat with dark, shadowy figures is tossed on rough, stylized waves under a stormy sky.© Unicef0:27
  6. A young animated girl in a boat with shadowy figures behind her, looking cold and scared as water splashes around her.© Unicef0:32
  7. A CGI animated child with dark hair and a pale face looks scared, with a subtitle reading "After I got cold, I was very very very scared."© Unicef0:39
  8. A young animated girl in a small boat is surrounded by dark, shadowy figures with glowing eyes and large green tentacles in a stormy sea.© Unicef0:49
  9. A young animated girl in a small boat with dark figures is surrounded by giant green tentacles in a stormy sea, looking scared.© Unicef0:53
  10. A wide shot of a green, textured sea with a colorful sky above, as a wooden boat appears on the right.© Unicef1:04
  11. A sad animated girl with dark hair sits in a small wooden boat, looking down at the green, wavy water as the camera slowly pushes in on her.© Unicef1:06
  12. A sad animated child with dark hair and a white top cries as tears stream down her face, with a soft, blurred background.© Unicef1:15

Stills © Unicef. Made by 180LA, House of Colors and Andre Holzmesiter.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Animated child's perspective on refugee journey, blending fantasy and reality.

Tagline: “#NoLostGeneration”

child's perspectivejourney as metaphormonsters as fearcontrast of animation stylesreal-life testimonysymbolic imagery

The cut

Length
116 s
Shots
22
Average shot
5.3 s
Format
animation 3d

What creatives use Unicef “Malak and the Boat” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Unicef “Malak and the Boat”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a dramatic, dark purple and pink sky filled with ominous clouds, with a small, dark silhouette of a city visible at the bottom.© UnicefA small boat with a child and several dark, shadowy figures with glowing eyes floats on a turbulent sea under a dramatic, stormy sky.© UnicefA young girl in a small boat is surrounded by dark, shadowy figures with glowing blue eyes on a stormy, purple-hued sea under a dramatic sky.© UnicefA young animated girl in a small boat with dark, shadowy figures is tossed on rough, stylized waves under a stormy sky.© Unicef
    Frames from Unicef “Malak and the Boat”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Unicef “Malak and the Boat” in order, with its length, framing and what happens in it.

    A wide shot of a dramatic, dark purple and pink sky filled with ominous clouds, with a small, dark silhouette of a city visible at the bottom.© UnicefA small boat with a child and several dark, shadowy figures with glowing eyes floats on a turbulent sea under a dramatic, stormy sky.© UnicefA young girl in a small boat is surrounded by dark, shadowy figures with glowing blue eyes on a stormy, purple-hued sea under a dramatic sky.© UnicefA young animated girl in a small boat with dark, shadowy figures is tossed on rough, stylized waves under a stormy sky.© UnicefA young animated girl in a boat with shadowy figures behind her, looking cold and scared as water splashes around her.© UnicefA CGI animated child with dark hair and a pale face looks scared, with a subtitle reading "After I got cold, I was very very very scared."© Unicef
    Length: 116 s · Shots: 22 · Average shot: 5.3 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a child's perspective

    Before you present an idea, you need to know who has done it, and how.

    Unicef “Malak and the Boat” is built on a child's perspective. Search the library by idea to see every spot that uses it.

    WWF “Up in Smoke”© WWFWhisper “Keep Girls in School”© WhisperChildline “It Follows Me Around”© ChildlineEmbassy Suites Hotels “Austin”© Embassy Suites Hotels
    WWF · Whisper · Childline · Embassy Suites Hotels

More from 180LA

  • Adidas "Wake Up" (2013) commercial still© AdidasAdidas “Wake Up” 2013Dir. Stacy Wall · 180LAAICP Awards Winner 2013
  • HP "Jane" (2016) commercial still© HPHP “Jane” 2016Dir. Lance Acord · 180LAAICP Awards Honoree 2016
  • Sony "Jessica Sanders" (2010) commercial still© SonySony “Jessica Sanders” 2010Dir. Jessica Sanders · 180LAAICP Awards Honoree 2010
  • Hewlett Packard "HP - Going Epic" (2016) commercial still© Hewlett PackardHewlett Packard “HP - Going Epic” 2016Dir. Gildardo Martinez · 180LA

Award-winning public service & ngo commercials

Questions

Who directed the Unicef “Malak and the Boat” commercial?

Andre Holzmesiter directed it, produced by House of Colors, for the agency 180LA.

Which agency made Unicef “Malak and the Boat”?

180LA created it for Unicef (2016).

What awards did Unicef “Malak and the Boat” win?

3 awards, including Cannes Lions 2016 Film Craft Silver, LIA 2016 Gold — TV/Cinema/Online Film / Public Service/Social Welfare Campaign and One Show 2016 Bronze Pencil — Film.

What is the tagline of Unicef “Malak and the Boat”?

“#NoLostGeneration”

Sources for the credits and awards

The WorkThe Workoneclub.orgoneclub.orgliaawards.com