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UN Women Australia “When Will She Be Right” 2022

UN Women Australia “When Will She Be Right” (2022) is an UN Women Australia commercial for Droga5 Anz, Part of Accenture Song. It won 3 awards, including Spikes Asia 2022 Gold Film G05: Cultural Insight.

An Australian woman chopping wood in the bush uses the phrase "she'll be right" to highlight the country's complacency towards gender inequality, revealing the harsh realities women face.

Video: UNWomenAustralia on YouTube

Shot by shot

  1. A woman in jeans and boots walks through a forest, carrying an axe over her shoulder, with rocks and trees in the background.© UN Women Australia0:00
  2. A young woman in a tank top and jeans chops wood with an axe in a lush, green forest with a small house visible in the background.© UN Women Australia0:03
  3. A woman's hands place a log on a tree stump, preparing to chop wood in a natural, outdoor setting.© UN Women Australia0:09
  4. A young woman in a tank top and jeans chops wood with an axe in a forest clearing, with a rustic house visible on a hill in the background.© UN Women Australia0:12
  5. A person in blue jeans picks up a piece of firewood from a pile and places it on a tree stump in a grassy outdoor area.© UN Women Australia0:14
  6. A young woman in a tank top and jeans chops firewood with an axe in a grassy, wooded area with a small house in the background.© UN Women Australia0:18
  7. A young woman with dark hair in a bun, wearing a light brown tank top, turns her head to look back at the camera in a lush green outdoor setting.© UN Women Australia0:19
  8. An axe chops a piece of wood on a tree stump in a forest, with wood chips flying around.© UN Women Australia0:24
  9. A young woman with dark hair, wearing a pink tank top and jeans, stands looking up in a forest, appearing concerned.© UN Women Australia0:27
  10. A young woman in a pink tank top swings an axe with a determined expression in a lush outdoor setting.© UN Women Australia0:33
  11. A young woman with dark hair sits by a campfire at dusk, looking directly at the camera with a serious expression.© UN Women Australia0:36
  12. A black and white shot of an empty, dimly lit bar with a single glass on the counter, illuminated by light rays from a window.© UN Women Australia0:51

Stills © UN Women Australia. Made by Droga5 Anz, Part of Accenture Song.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Australian idiom "she'll be right" used to expose gender inequality.

Tagline: “#WhenWillSheBeRight”

idiom subversioncontrast between idyllic and harsh realitydirect address to camerablack and white archival footagecampfire storytellingslow reveal of statistics

The cut

Length
108 s
Shots
32
Average shot
3.4 s

What creatives use UN Women Australia “When Will She Be Right” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of UN Women Australia “When Will She Be Right”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in jeans and boots walks through a forest, carrying an axe over her shoulder, with rocks and trees in the background.© UN Women AustraliaA young woman in a tank top and jeans chops wood with an axe in a lush, green forest with a small house visible in the background.© UN Women AustraliaA woman's hands place a log on a tree stump, preparing to chop wood in a natural, outdoor setting.© UN Women AustraliaA young woman in a tank top and jeans chops wood with an axe in a forest clearing, with a rustic house visible on a hill in the background.© UN Women Australia
    Frames from UN Women Australia “When Will She Be Right”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of UN Women Australia “When Will She Be Right” in order, with its length, framing and what happens in it.

    A woman in jeans and boots walks through a forest, carrying an axe over her shoulder, with rocks and trees in the background.© UN Women AustraliaA young woman in a tank top and jeans chops wood with an axe in a lush, green forest with a small house visible in the background.© UN Women AustraliaA woman's hands place a log on a tree stump, preparing to chop wood in a natural, outdoor setting.© UN Women AustraliaA young woman in a tank top and jeans chops wood with an axe in a forest clearing, with a rustic house visible on a hill in the background.© UN Women AustraliaA person in blue jeans picks up a piece of firewood from a pile and places it on a tree stump in a grassy outdoor area.© UN Women AustraliaA young woman in a tank top and jeans chops firewood with an axe in a grassy, wooded area with a small house in the background.© UN Women Australia
    Length: 108 s · Shots: 32 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a direct address to camera

    Before you present an idea, you need to know who has done it, and how.

    UN Women Australia “When Will She Be Right” is built on a direct address to camera. Search the library by idea to see every spot that uses it.

    Lada “Thank You Russia”© LadaInspired by Iceland “Ask Gudmundur – The Human Search Engine”© Inspired by IcelandJack & Jones “Making The Cut”© Jack & JonesApple “Get a Mac”© Apple
    Lada · Inspired by Iceland · Jack & Jones · Apple

More from Droga5 Anz, Part of Accenture Song

  • Meat & Livestock, Australia "The Comments Section" (2025) commercial still© Meat & Livestock, AustraliaMeat & Livestock, Australia “The Comments Section” 2025Dir. Max Barden · Droga5 Anz, Part of Accenture SongClio Awards Gold 2025
  • ASB Bank "ASB - Here for First Steps to World Bests" (2026) commercial still© ASB BankASB Bank “ASB - Here for First Steps to World Bests” 2026Dir. Alex Roberts · Droga5 Anz, Part of Accenture Song
  • Optus "There’s Always a Way 30" (2026) commercial still© OptusOptus “There’s Always a Way 30” 2026Dir. Steve Ayson · Droga5 Anz, Part of Accenture Song
  • Transport for New South Wales "Transport NSW - Drive Like Everything's Out To Get You" (2026) commercial still© Transport for New South WalesTransport for New South Wales “Transport NSW - Drive Like Everything's Out To Get You” 2026Dir. Jakob Marky · Droga5 Anz, Part of Accenture Song
  • Suntory Global Spirits "Canadian Club - Liar Liar Pants On Fire" (2026) commercial still© Suntory Global SpiritsSuntory Global Spirits “Canadian Club - Liar Liar Pants On Fire” 2026Dir. Damien Shatford · Droga5 Anz, Part of Accenture Song
  • Amazon "Spend less on the people you love - Dogs 30s" (2026) commercial still© AmazonAmazon “Spend less on the people you love - Dogs 30s” 2026Dir. Max Barden · Droga5 Anz, Part of Accenture Song

Award-winning public service & ngo commercials

Questions

Which agency made UN Women Australia “When Will She Be Right”?

Droga5 Anz, Part of Accenture Song created it for UN Women Australia (2022).

What awards did UN Women Australia “When Will She Be Right” win?

3 awards, including Spikes Asia 2022 Gold Film G05: Cultural Insight, Spikes Asia 2022 Silver Film C01: Social Film and Spikes Asia 2022 Bronze Film A06: Not-for-profit / Charity / Government.

What is the tagline of UN Women Australia “When Will She Be Right”?

“#WhenWillSheBeRight”

Sources for the credits and awards

The WorkThe WorkThe Work