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true fruits “safer snaxxx” 2018

true fruits “safer snaxxx” (2018) is a true fruits commercial directed by Max Millies for BBDO Berlin GmbH, produced by Mutter & Vater Productions. It won 2 awards, including Epica 2018 Silver Non-alcoholic Drinks.

This ad humorously depicts people suggestively eating bananas in various public settings, highlighting the awkwardness and promoting True Fruits smoothies as a more discreet alternative.

Video: truefruits on YouTube

Shot by shot

  1. A young woman with her hair in a bun, wearing a light blue shirt, eats a banana at her desk in a modern office with large windows.© true fruits0:01
  2. A middle-aged man in a shirt and tie stands by a printer, looking at a woman whose back is to the camera in an office.© true fruits0:06
  3. A young woman in a blue shirt sits at an office desk, eating a banana and looking directly at the camera in a modern office with large windows.© true fruits0:09
  4. A young woman with blonde hair and pink lipstick is seen in a closeup, suggestively eating a banana.© true fruits0:12
  5. A young woman in a car eats a banana while a young man on a bicycle looks at her from outside the car on a street.© true fruits0:13
  6. A man with a beard and a woman with long blonde hair are sitting in a car, with the man looking at the camera and the woman looking away.© true fruits0:17
  7. A young woman with curly hair, wearing a striped shirt and a grey coat, is seen through a closing door, then eats a banana in an elevator.© true fruits0:20
  8. A young woman with curly hair, wearing a striped shirt and blazer, eats a banana while looking at a man in an elevator.© true fruits0:22
  9. A man with red hair and a beard, wearing a white polo shirt, eats a banana suggestively on a tennis court.© true fruits0:24
  10. Two male tennis players, one with red hair and a beard, eat bananas on a tennis court, with the red-haired man in the foreground.© true fruits0:26
  11. Two male tennis players sit on benches on a clay court, eating bananas, with other players in the background.© true fruits0:28
  12. A hand pushes a banana off-screen, then a purple smoothie bottle appears, followed by a pink smoothie bottle, and finally a black smoothie bottle, all on a pink background.© true fruits0:35

Stills © true fruits. Made by BBDO Berlin GmbH, Mutter & Vater Productions and Max Millies.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bananas are awkward, smoothies are not.

Tagline: “The best way to eat bananas is to drink them.”

sexual innuendoawkward situationspublic display of affection (for fruit)product as solutionvisual metaphor

The cut

Length
42 s
Shots
15
Average shot
2.8 s

What creatives use true fruits “safer snaxxx” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of true fruits “safer snaxxx”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with her hair in a bun, wearing a light blue shirt, eats a banana at her desk in a modern office with large windows.© true fruitsA middle-aged man in a shirt and tie stands by a printer, looking at a woman whose back is to the camera in an office.© true fruitsA young woman in a blue shirt sits at an office desk, eating a banana and looking directly at the camera in a modern office with large windows.© true fruitsA young woman with blonde hair and pink lipstick is seen in a closeup, suggestively eating a banana.© true fruits
    Frames from true fruits “safer snaxxx”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of true fruits “safer snaxxx” in order, with its length, framing and what happens in it.

    A young woman with her hair in a bun, wearing a light blue shirt, eats a banana at her desk in a modern office with large windows.© true fruitsA middle-aged man in a shirt and tie stands by a printer, looking at a woman whose back is to the camera in an office.© true fruitsA young woman in a blue shirt sits at an office desk, eating a banana and looking directly at the camera in a modern office with large windows.© true fruitsA young woman with blonde hair and pink lipstick is seen in a closeup, suggestively eating a banana.© true fruitsA young woman in a car eats a banana while a young man on a bicycle looks at her from outside the car on a street.© true fruitsA man with a beard and a woman with long blonde hair are sitting in a car, with the man looking at the camera and the woman looking away.© true fruits
    Length: 42 s · Shots: 15 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a sexual innuendo

    Before you present an idea, you need to know who has done it, and how.

    true fruits “safer snaxxx” is built on a sexual innuendo. Search the library by idea to see every spot that uses it.

    Genea “Where Babies Come From”© GeneaPeta “No Vegans Allowed”© PetaClorox “Double Impact”© CloroxAxe “Axe Detailer: The Manly Shower Tool”© Axe
    Genea · Peta · Clorox · Axe

More commercials by Max Millies

  • GamCare "Grip of Gambling" (2025) commercial still© GamCareGamCare “Grip of Gambling” 2025Dir. Max Millies
  • Haribo "Goldbären 2: Tretboot" (2023) commercial still© HariboHaribo “Goldbären 2: Tretboot” 2023Dir. Max Millies · Jung von Matt
  • Waterdrop "Sugarplastic" (2023) commercial still© WaterdropWaterdrop “Sugarplastic” 2023Dir. Max Millies · Jung von Matt/Donau

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the true fruits “safer snaxxx” commercial?

Max Millies directed it, produced by Mutter & Vater Productions, for the agency BBDO Berlin GmbH.

Which agency made true fruits “safer snaxxx”?

BBDO Berlin GmbH created it for true fruits (2018).

What awards did true fruits “safer snaxxx” win?

2 awards, including Epica 2018 Silver Non-alcoholic Drinks and Epica 2018 Bronze Humour in Advertising.

What is the tagline of true fruits “safer snaxxx”?

“The best way to eat bananas is to drink them.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.com