framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Toyota “Move Ahead” 2019

Toyota “Move Ahead” (2019) is a Toyota commercial directed by Ottar Gudnason for T&P, produced by Rogue / Carnage. It won 2 awards, including Kinsale Sharks 2019 Bronze Film Craft (International) - Cinematography.

A dynamic journey through time, showcasing the evolution of transportation from horses to modern cars, highlighting Toyota's continuous innovation and commitment to moving forward.

Video: Toyota Europe on YouTube

Shot by shot

  1. A man in a hat rides a horse at high speed, silhouetted against a pale sky, moving from left to right.© Toyota0:01
  2. Silhouetted figures on horseback and a horse-drawn carriage gallop across a vast, dusty plain at sunset.© Toyota0:04
  3. A red Toyota car drives on a dusty road, passing an old-fashioned car with two people wearing fox masks.© Toyota0:10
  4. A male race car driver in a vintage blue car with a red scarf and helmet drives on a dirt track under a blue sky.© Toyota0:13
  5. A male race car driver in a vintage blue car with the number 7 on its side, drives on a sunny day.© Toyota0:18
  6. Four women in retro outfits ride in a white vintage convertible with shark teeth painted on the side, driving on a dusty road under a blue sky.© Toyota0:21
  7. A red Toyota Corolla overtakes two classic cars, a white convertible and a black hot rod, on a dusty, open plain under a bright sky.© Toyota0:25
  8. A woman in a vintage car, wearing sunglasses and gloves, adjusts her sunglasses while looking to the side.© Toyota0:30
  9. A red vintage Toyota 2000GT and a red modern Toyota Corolla hatchback drive side-by-side on a dusty desert road under a cloudy sky.© Toyota0:32
  10. A woman with curly blonde hair and red lipstick, wearing a white jacket and gold jewelry, looks around anxiously in a car.© Toyota0:38
  11. A red Toyota Hybrid car drives on a highway, with other cars blurred in the background, under a bright sky.© Toyota0:42
  12. A black Toyota car drives away from the camera on a wide, empty road towards a futuristic city skyline at golden hour.© Toyota0:48

Stills © Toyota. Made by T&P, Rogue / Carnage and Ottar Gudnason.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Evolution of mobility, from past to future, with Toyota leading the way.

Tagline: “Move ahead. Choose hybrid. Always a better way.”

historical progressionrace against timepast meets presentjourney motiftechnological advancementiconic vehicles

The cut

Length
60 s
Shots
48
Average shot
1.3 s

What creatives use Toyota “Move Ahead” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Toyota “Move Ahead”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a hat rides a horse at high speed, silhouetted against a pale sky, moving from left to right.© ToyotaSilhouetted figures on horseback and a horse-drawn carriage gallop across a vast, dusty plain at sunset.© ToyotaA red Toyota car drives on a dusty road, passing an old-fashioned car with two people wearing fox masks.© ToyotaA male race car driver in a vintage blue car with a red scarf and helmet drives on a dirt track under a blue sky.© Toyota
    Frames from Toyota “Move Ahead”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Toyota “Move Ahead” in order, with its length, framing and what happens in it.

    A man in a hat rides a horse at high speed, silhouetted against a pale sky, moving from left to right.© ToyotaSilhouetted figures on horseback and a horse-drawn carriage gallop across a vast, dusty plain at sunset.© ToyotaA red Toyota car drives on a dusty road, passing an old-fashioned car with two people wearing fox masks.© ToyotaA male race car driver in a vintage blue car with a red scarf and helmet drives on a dirt track under a blue sky.© ToyotaA male race car driver in a vintage blue car with the number 7 on its side, drives on a sunny day.© ToyotaFour women in retro outfits ride in a white vintage convertible with shark teeth painted on the side, driving on a dusty road under a blue sky.© Toyota
    Length: 60 s · Shots: 48 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a historical progression

    Before you present an idea, you need to know who has done it, and how.

    Toyota “Move Ahead” is built on a historical progression. Search the library by idea to see every spot that uses it.

    The World's First Kawaii (Cute) Miso Soup “The World's First Kawaii (Cute) Miso Soup”© The World's First Kawaii (Cute) Miso SoupVolkswagen Phaeton “Singular Masterpiece”© Volkswagen PhaetonHyundai “How Far We've Come”© HyundaiDiamond Producers Association “The Diamond Journey”© Diamond Producers Association
    The World's First Kawaii (Cute) Miso Soup · Volkswagen Phaeton · Hyundai · Diamond Producers Association

More from T&P

  • Lexus "Amazing in Motion" (2016) commercial still© LexusLexus “Amazing in Motion” 2016T&PANDY Awards Bronze 2016
  • TRANSPENNINE ROUTE UPGRADE "TRU) - Evening Out" (2026) commercial still© TRANSPENNINE ROUTE UPGRADETRANSPENNINE ROUTE UPGRADE “TRU) - Evening Out” 2026Dir. Tom O’Meara · T&P
  • Toyota Europe "Toyota RAV4 - Imagine the Possibilities" (2026) commercial still© Toyota EuropeToyota Europe “Toyota RAV4 - Imagine the Possibilities” 2026Dir. Dom & Nic · T&P
  • Toyota "Aygo - Revs Up with EMI" (2026) commercial still© ToyotaToyota “Aygo - Revs Up with EMI” 2026Dir. Rachel Bowen · T&P
  • Toyota Motor Europe "Get that Toyota Electric Feeling" (2026) commercial still© Toyota Motor EuropeToyota Motor Europe “Get that Toyota Electric Feeling” 2026Dir. Martin Werner · T&P
  • Argos "Christmas Drive" (2026) commercial still© ArgosArgos “Christmas Drive” 2026Dir. Dan Opsal · T&P

Award-winning auto commercials

Questions

Who directed the Toyota “Move Ahead” commercial?

Ottar Gudnason directed it, produced by Rogue / Carnage, for the agency T&P.

Which agency made Toyota “Move Ahead”?

T&P created it for Toyota (2019).

What awards did Toyota “Move Ahead” win?

2 awards, including Kinsale Sharks 2019 Bronze Film Craft (International) - Cinematography and Kinsale Sharks 2019 Bronze Film Craft (International) - Editing.

What is the tagline of Toyota “Move Ahead”?

“Move ahead. Choose hybrid. Always a better way.”

Sources for the credits and awards

web.archive.orgweb.archive.org