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Toyota “Metalmorphosis” 2023

Toyota “Metalmorphosis” (2023) is a Toyota commercial directed by Toby Pike for Hero Films, produced by Scoundrel. It won one award: shots Awards Asia Pacific 2023 Gold — Production and Styling.

This ad showcases the Toyota GR Corolla's performance through a series of optical illusions and practical effects on a race track, emphasizing its untamed spirit.

Video: Andrew Holmes on Vimeo

Shot by shot

  1. An empty, weathered race track with colorful grandstands and tall light poles under a cloudy sky.© Toyota0:00
  2. An abandoned race track with empty, dilapidated blue and green stadium seats under a cloudy sky, with birds flying in the distance.© Toyota0:09
  3. A red Toyota GR Corolla races around a track, with motion blur indicating high speed under a cloudy sky.© Toyota0:27
  4. A red Toyota GR Yaris drives on a race track, leaving a trail of "MADE" text behind it, under a cloudy sky.© Toyota0:45
  5. A red sports car is parked next to a line of black squares on the asphalt, which then crumple into silver shapes.© Toyota0:53
  6. A close-up shot shows a red zoetrope with small, animated race cars inside, spinning rapidly against a blurred background of stacked tires.© Toyota1:02
  7. A red Toyota GR Corolla, covered in mud, drifts on a dirt track in front of empty stadium bleachers under a cloudy sky.© Toyota1:11
  8. An aerial view shows a red Toyota SUV performing a donut around a central object in a dusty, grassy field, kicking up dirt.© Toyota1:19
  9. A dark grey Toyota GR Corolla Morizo Edition drives directly towards the camera on a race track under a cloudy sky.© Toyota1:26
  10. A dark grey Toyota GR Corolla races along a track, with a blurred background of a fence and billboards under a cloudy sky.© Toyota1:30
  11. A dark grey Toyota GR Corolla hatchback drifts around a corner on an asphalt track, with a yellow building and trees in the background.© Toyota1:39
  12. A close-up shot of a wall with three animated posters of a person's eyes, which then transform into a helmet, then into a white shape.© Toyota1:49

Stills © Toyota. Made by Hero Films, Scoundrel and Toby Pike.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Optical illusions and practical effects bring the car's untamed spirit to life.

Tagline: “MADE UNTAMED”

anamorphic illusionstop-motion animationzoetrope effectpractical effectshidden camerarace track setting

The cut

Length
123 s
Shots
64
Average shot
1.9 s

What creatives use Toyota “Metalmorphosis” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Toyota “Metalmorphosis”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An empty, weathered race track with colorful grandstands and tall light poles under a cloudy sky.© ToyotaAn abandoned race track with empty, dilapidated blue and green stadium seats under a cloudy sky, with birds flying in the distance.© ToyotaA red Toyota GR Corolla races around a track, with motion blur indicating high speed under a cloudy sky.© ToyotaA red Toyota GR Yaris drives on a race track, leaving a trail of "MADE" text behind it, under a cloudy sky.© Toyota
    Frames from Toyota “Metalmorphosis”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Toyota “Metalmorphosis” in order, with its length, framing and what happens in it.

    An empty, weathered race track with colorful grandstands and tall light poles under a cloudy sky.© ToyotaAn abandoned race track with empty, dilapidated blue and green stadium seats under a cloudy sky, with birds flying in the distance.© ToyotaA red Toyota GR Corolla races around a track, with motion blur indicating high speed under a cloudy sky.© ToyotaA red Toyota GR Yaris drives on a race track, leaving a trail of "MADE" text behind it, under a cloudy sky.© ToyotaA red sports car is parked next to a line of black squares on the asphalt, which then crumple into silver shapes.© ToyotaA close-up shot shows a red zoetrope with small, animated race cars inside, spinning rapidly against a blurred background of stacked tires.© Toyota
    Length: 123 s · Shots: 64 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a stop-motion animation

    Before you present an idea, you need to know who has done it, and how.

    Toyota “Metalmorphosis” is built on a stop-motion animation. Search the library by idea to see every spot that uses it.

    Just Eat “Breakfast in Bed”© Just EatVirgin Media O2 “Snowgran”© Virgin Media O2Global Women “Career Limiting Move”© Global WomenTAKARA BELMONT Global “Hair Album”© TAKARA BELMONT Global
    Just Eat · Virgin Media O2 · Global Women · TAKARA BELMONT Global

More commercials by Toby Pike

  • Tooheys, Lion "Tooheys - Ultra 30" (2026) commercial still© Tooheys, LionTooheys, Lion “Tooheys - Ultra 30” 2026Dir. Toby Pike · Thinkerbell
  • GIO Insurance "Blue for the Blues hero" (2026) commercial still© GIO InsuranceGIO Insurance “Blue for the Blues hero” 2026Dir. Toby Pike · Gemba Group
  • Volkswagen "Australia - Why The Long Car" (2025) commercial still© VolkswagenVolkswagen “Australia - Why The Long Car” 2025Dir. Toby Pike · DDB
  • BNZ "New Rate" (2025) commercial still© BNZBNZ “New Rate” 2025Dir. Toby Pike · Colenso BBDO
  • Monash University "Momentum Now" (2025) commercial still© Monash UniversityMonash University “Momentum Now” 2025Dir. Toby Pike · VML
  • Optus "Enterprise Reimagined" (2023) commercial still© OptusOptus “Enterprise Reimagined” 2023Dir. Toby Pike · Marmalade

Award-winning auto commercials

Questions

Who directed the Toyota “Metalmorphosis” commercial?

Toby Pike directed it, produced by Scoundrel, for the agency Hero Films.

Which agency made Toyota “Metalmorphosis”?

Hero Films created it for Toyota (2023).

What awards did Toyota “Metalmorphosis” win?

1 awards, including shots Awards Asia Pacific 2023 Gold — Production and Styling.

What is the tagline of Toyota “Metalmorphosis”?

“MADE UNTAMED”

Sources for the credits and awards

shots