framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Tourism Tasmania “Tourism Tasmania 2015” 2016

Tourism Tasmania “Tourism Tasmania 2015” (2016) is a Tourism Tasmania commercial directed by Justin McMillan for JIM JAM IDEAS, produced by DRUM CREATION. It won one award: AdFest 2016 Gold Lotus Film Craft — Original Music Score.

This ad showcases Tasmania's diverse experiences, from rugged wilderness and unique wildlife to gourmet food and quirky attractions, inviting viewers to create their own unforgettable stories.

Video: Rumble Studios on YouTube

Shot by shot

  1. A wide shot of a dark, cloudy sky over a body of water with rocky shores and distant mountains, with text overlay.© Tourism Tasmania0:00
  2. A wide shot of a calm river reflecting the colorful sky at dusk, surrounded by bare trees and grassy fields.© Tourism Tasmania0:08
  3. A person in climbing gear ascends a rocky, moss-covered cliff face, showcasing an adventurous outdoor activity in a rugged natural environment.© Tourism Tasmania0:16
  4. A set of golf clubs stands in a dark corner next to a window, with a blurry outdoor scene visible through the glass.© Tourism Tasmania0:22
  5. A man in a blue sweater and cap sits in an armchair in a grassy field with dead trees and a golf bag next to him, under a cloudy sky.© Tourism Tasmania0:29
  6. A male oyster farmer in a red jacket and white cap steers a boat on a sunny day, with a blurred foreground of oyster cages.© Tourism Tasmania0:34
  7. A hand reaches into a pile of wet, dark mussels, picking them up from a metal grate.© Tourism Tasmania0:38
  8. A wide shot of a desolate, barren landscape with gnarled, leafless trees under a cloudy sky, evoking a sense of rugged wilderness.© Tourism Tasmania0:42
  9. A man in his 60s is seen in profile, looking down with a gentle smile, in a dimly lit interior setting.© Tourism Tasmania0:56
  10. An aerial shot captures a vast, intricate hedge maze with miniature houses and vehicles scattered throughout, under a clear sky.© Tourism Tasmania1:01
  11. A person's hand is seen in a medium closeup, pulling a climbing rope through a carabiner, with a blurred natural background.© Tourism Tasmania1:06
  12. An aerial view shows a group of swimmers in wetsuits swimming in clear blue ocean water, with a small boat and mountains in the background under a cloudy sky.© Tourism Tasmania1:20

Stills © Tourism Tasmania. Made by JIM JAM IDEAS, DRUM CREATION and Justin McMillan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Tasmania: Go behind the scenery and create your own unforgettable story.

Tagline: “CREATE YOUR OWN TASSIE STORY”

show, don't tellslice of lifelocal charactersnature's beautyadventure awaitsculinary delights

The cut

Length
90 s
Shots
79
Average shot
1.1 s

What creatives use Tourism Tasmania “Tourism Tasmania 2015” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tourism Tasmania “Tourism Tasmania 2015”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a dark, cloudy sky over a body of water with rocky shores and distant mountains, with text overlay.© Tourism TasmaniaA wide shot of a calm river reflecting the colorful sky at dusk, surrounded by bare trees and grassy fields.© Tourism TasmaniaA person in climbing gear ascends a rocky, moss-covered cliff face, showcasing an adventurous outdoor activity in a rugged natural environment.© Tourism TasmaniaA set of golf clubs stands in a dark corner next to a window, with a blurry outdoor scene visible through the glass.© Tourism Tasmania
    Frames from Tourism Tasmania “Tourism Tasmania 2015”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tourism Tasmania “Tourism Tasmania 2015” in order, with its length, framing and what happens in it.

    A wide shot of a dark, cloudy sky over a body of water with rocky shores and distant mountains, with text overlay.© Tourism TasmaniaA wide shot of a calm river reflecting the colorful sky at dusk, surrounded by bare trees and grassy fields.© Tourism TasmaniaA person in climbing gear ascends a rocky, moss-covered cliff face, showcasing an adventurous outdoor activity in a rugged natural environment.© Tourism TasmaniaA set of golf clubs stands in a dark corner next to a window, with a blurry outdoor scene visible through the glass.© Tourism TasmaniaA man in a blue sweater and cap sits in an armchair in a grassy field with dead trees and a golf bag next to him, under a cloudy sky.© Tourism TasmaniaA male oyster farmer in a red jacket and white cap steers a boat on a sunny day, with a blurred foreground of oyster cages.© Tourism Tasmania
    Length: 90 s · Shots: 79 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a show, don't tell

    Before you present an idea, you need to know who has done it, and how.

    Tourism Tasmania “Tourism Tasmania 2015” is built on a show, don't tell. Search the library by idea to see every spot that uses it.

    Embassy Suites Hotels “Austin”© Embassy Suites HotelsPaul Wellstone for Senate “Fast Paul”© Paul Wellstone for SenateApple “Big Fish”© AppleSpecial Olympics “Dare to sponsor”© Special Olympics
    Embassy Suites Hotels · Paul Wellstone for Senate · Apple · Special Olympics

More commercials by Justin McMillan

  • St Lukes "Say One Social" (2026) commercial still© St LukesSt Lukes “Say One Social” 2026Dir. Justin McMillan · The Pangea Agency
  • Tourism & Events Queensland "That Holiday Feeling" (2025) commercial still© Tourism & Events QueenslandTourism & Events Queensland “That Holiday Feeling” 2025Dir. Justin McMillan · Publicis Worldwide Australia
  • McDonald's "Where the Games Goes" (2024) commercial still© McDonald'sMcDonald's “Where the Games Goes” 2024Dir. Justin McMillan · DDB
  • Qantas "Australia in the Sky" (2024) commercial still© QantasQantas “Australia in the Sky” 2024Dir. Justin McMillan · Convicts
  • P&O Cruises "Bring Us All Together" (2024) commercial still© P&O CruisesP&O Cruises “Bring Us All Together” 2024Dir. Justin McMillan · Supermassive
  • Mitsubishi Motors Australia "Mitsubishi Pajero Sport - Elevate Your Adventure" (2022) commercial still© Mitsubishi Motors AustraliaMitsubishi Motors Australia “Mitsubishi Pajero Sport - Elevate Your Adventure” 2022Dir. Justin McMillan · Richards Rose

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Tourism Tasmania “Tourism Tasmania 2015” commercial?

Justin McMillan directed it, produced by DRUM CREATION, for the agency JIM JAM IDEAS.

Which agency made Tourism Tasmania “Tourism Tasmania 2015”?

JIM JAM IDEAS created it for Tourism Tasmania (2016).

What awards did Tourism Tasmania “Tourism Tasmania 2015” win?

1 awards, including AdFest 2016 Gold Lotus Film Craft — Original Music Score.

What is the tagline of Tourism Tasmania “Tourism Tasmania 2015”?

“CREATE YOUR OWN TASSIE STORY”

Sources for the credits and awards

archive.adfest.com