framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Tobacco Free Florida “Geremy” 2018

Tobacco Free Florida “Geremy” (2018) is a Tobacco Free Florida commercial for Alma Miami. It won one award: Cannes Lions 2018 Film Bronze.

A young Black man shares his personal journey of quitting smoking, driven by his love for his family and the desire to be a positive role model for his children.

Video: alma on YouTube

Shot by shot

  1. A person on a dirt bike rides down a long, tree-lined dirt road, with sunlight filtering through the leaves.© Tobacco Free Florida0:00
  2. The camera pans right, revealing a yellow house behind trees, with bright sunlight flaring into the lens.© Tobacco Free Florida0:13
  3. A young Black man in a plaid shirt sits on the porch of a weathered house, looking directly at the camera with a slight smile.© Tobacco Free Florida0:20
  4. Two young children, a girl in a pink shirt and a boy, look out a window with blinds and sheer curtains, their backs to the camera.© Tobacco Free Florida0:29
  5. A young Black man in a durag and white shirt is seen in profile, looking down with a serious expression in a dimly lit room.© Tobacco Free Florida0:41
  6. A man with a dark durag looks off-camera, his face partially obscured by shadow, as another person is out of focus in the background.© Tobacco Free Florida0:48
  7. A young man sits on the window sill of a white house, drinking from a white mug, with sunlight dappling the scene.© Tobacco Free Florida0:59
  8. A man sits with his back to the camera, looking out a screen door at two children playing in a wooded area, as smoke rises from behind his head.© Tobacco Free Florida1:05
  9. A man in a durag and plaid shirt holds a small puppy while talking to a boy in a black hoodie, with a woman in a pink shirt behind him, in a doorway.© Tobacco Free Florida1:18
  10. A child wearing a blue robot helmet and pink shirt jumps on a bed in a brightly lit bedroom with blinds on the window.© Tobacco Free Florida1:27
  11. A man in a plaid shirt and black shorts walks with a cup in his hand, with cars and trees in the background.© Tobacco Free Florida1:36
  12. A family of four, including two adults and two children, are seen on the porch of a house, with smoke emanating from inside the house.© Tobacco Free Florida1:46

Stills © Tobacco Free Florida. Made by Alma Miami.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A personal testimonial from a father who quit smoking for his family.

Tagline: “THERE ARE MANY REASONS TO QUIT.”

personal testimonialfamily motivationrole modelovercoming addictionslice of lifegenerational impact

The cut

Length
124 s
Shots
31
Average shot
4.0 s

What creatives use Tobacco Free Florida “Geremy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tobacco Free Florida “Geremy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person on a dirt bike rides down a long, tree-lined dirt road, with sunlight filtering through the leaves.© Tobacco Free FloridaThe camera pans right, revealing a yellow house behind trees, with bright sunlight flaring into the lens.© Tobacco Free FloridaA young Black man in a plaid shirt sits on the porch of a weathered house, looking directly at the camera with a slight smile.© Tobacco Free FloridaTwo young children, a girl in a pink shirt and a boy, look out a window with blinds and sheer curtains, their backs to the camera.© Tobacco Free Florida
    Frames from Tobacco Free Florida “Geremy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tobacco Free Florida “Geremy” in order, with its length, framing and what happens in it.

    A person on a dirt bike rides down a long, tree-lined dirt road, with sunlight filtering through the leaves.© Tobacco Free FloridaThe camera pans right, revealing a yellow house behind trees, with bright sunlight flaring into the lens.© Tobacco Free FloridaA young Black man in a plaid shirt sits on the porch of a weathered house, looking directly at the camera with a slight smile.© Tobacco Free FloridaTwo young children, a girl in a pink shirt and a boy, look out a window with blinds and sheer curtains, their backs to the camera.© Tobacco Free FloridaA young Black man in a durag and white shirt is seen in profile, looking down with a serious expression in a dimly lit room.© Tobacco Free FloridaA man with a dark durag looks off-camera, his face partially obscured by shadow, as another person is out of focus in the background.© Tobacco Free Florida
    Length: 124 s · Shots: 31 · Average shot: 4.0 s

  3. 03Ad ideas: every spot built on a personal testimonial

    Before you present an idea, you need to know who has done it, and how.

    Tobacco Free Florida “Geremy” is built on a personal testimonial. Search the library by idea to see every spot that uses it.

    Sunnybrook Foundation “Michelle”© Sunnybrook FoundationNice “Nutrafol - Baby Awareness”© NiceAmazon “Amazon - Hugo”© AmazonNoom “Jan”© Noom
    Sunnybrook Foundation · Nice · Amazon · Noom

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Which agency made Tobacco Free Florida “Geremy”?

Alma Miami created it for Tobacco Free Florida (2018).

What awards did Tobacco Free Florida “Geremy” win?

1 awards, including Cannes Lions 2018 Film Bronze.

What is the tagline of Tobacco Free Florida “Geremy”?

“THERE ARE MANY REASONS TO QUIT.”

Sources for the credits and awards

The WorkThe Work