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The Refugee Nation “The refugee nation” 2017

The Refugee Nation “The refugee nation” (2017) is a The Refugee Nation commercial directed by Guilherme Biglia for Ogilvy & Mather New York, produced by Asteroide Filmes. It won one award: El Ojo de Iberoamérica 2017 Gold Producción Audiovisual – PA16 – Uso de Música Original.

This ad introduces the Refugee Nation, a symbolic nation for displaced athletes, featuring the creation of its anthem and flag, culminating in refugees proudly displaying their new national symbols.

Video: The Refugee Nation on YouTube

Shot by shot

  1. A young, sweaty male athlete with dreadlocks struggles in a white gi, grimacing in pain or exertion during a fight in a dimly lit arena.© The Refugee Nation0:00
  2. A male judoka with dreadlocks lies on a yellow mat, looking exhausted, while other judokas in blue uniforms are blurred in the background.© The Refugee Nation0:10
  3. A group of male athletes in athletic wear run on a dirt track under a clear blue sky, kicking up dust as they move.© The Refugee Nation0:18
  4. A male musician plays an oud on a busy city street at night, with a superimposition of sheet music appearing over the scene.© The Refugee Nation0:55
  5. A woman with dark hair and eyes looks down, with a soft lens flare across her face, in an interior setting.© The Refugee Nation1:08
  6. A person's hands play a piano, with the keys visible in a close-up shot.© The Refugee Nation1:13
  7. A young woman with dark hair and piercings looks at the camera while standing next to an abstract painting in an interior setting.© The Refugee Nation1:25
  8. A close-up shot shows a hand coloring a drawing of a person in a red robe with a red crayon on white paper, as subtitles appear on screen.© The Refugee Nation1:44
  9. A person's hand holds a metallic, intricate device that projects a beam of light, with a blurred orange shape in the background.© The Refugee Nation1:53
  10. A male refugee athlete in a white gi holds up a flag with a black stripe, while children in blue gis practice judo in a gym.© The Refugee Nation2:10
  11. A young boy, seen from behind, runs along a sunny beach with a large orange and black flag draped over his shoulders, resembling a cape.© The Refugee Nation2:19
  12. A man with curly hair and glasses, wrapped in an orange and black flag, stands on a rocky cliff overlooking the ocean on a sunny day.© The Refugee Nation2:30

Stills © The Refugee Nation. Made by Ogilvy & Mather New York, Asteroide Filmes and Guilherme Biglia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Creating a symbolic nation for refugees to give them identity and belonging.

Tagline: “Together, we're creating a nation. A nation to honor the refugee athletes at the Olympic Games. A nation that represents 65 million displaced people.”

underdog storyjourney of hopesymbolic representationcommunity buildingovercoming adversityempowerment through identity

The cut

Length
157 s
Shots
60
Average shot
2.6 s

What creatives use The Refugee Nation “The refugee nation” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Refugee Nation “The refugee nation”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young, sweaty male athlete with dreadlocks struggles in a white gi, grimacing in pain or exertion during a fight in a dimly lit arena.© The Refugee NationA male judoka with dreadlocks lies on a yellow mat, looking exhausted, while other judokas in blue uniforms are blurred in the background.© The Refugee NationA group of male athletes in athletic wear run on a dirt track under a clear blue sky, kicking up dust as they move.© The Refugee NationA male musician plays an oud on a busy city street at night, with a superimposition of sheet music appearing over the scene.© The Refugee Nation
    Frames from The Refugee Nation “The refugee nation”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Refugee Nation “The refugee nation” in order, with its length, framing and what happens in it.

    A young, sweaty male athlete with dreadlocks struggles in a white gi, grimacing in pain or exertion during a fight in a dimly lit arena.© The Refugee NationA male judoka with dreadlocks lies on a yellow mat, looking exhausted, while other judokas in blue uniforms are blurred in the background.© The Refugee NationA group of male athletes in athletic wear run on a dirt track under a clear blue sky, kicking up dust as they move.© The Refugee NationA male musician plays an oud on a busy city street at night, with a superimposition of sheet music appearing over the scene.© The Refugee NationA woman with dark hair and eyes looks down, with a soft lens flare across her face, in an interior setting.© The Refugee NationA person's hands play a piano, with the keys visible in a close-up shot.© The Refugee Nation
    Length: 157 s · Shots: 60 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    The Refugee Nation “The refugee nation” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

Award-winning public service & ngo commercials

Questions

Who directed the The Refugee Nation “The refugee nation” commercial?

Guilherme Biglia directed it, produced by Asteroide Filmes, for the agency Ogilvy & Mather New York.

Which agency made The Refugee Nation “The refugee nation”?

Ogilvy & Mather New York created it for The Refugee Nation (2017).

What awards did The Refugee Nation “The refugee nation” win?

1 awards, including El Ojo de Iberoamérica 2017 Gold Producción Audiovisual – PA16 – Uso de Música Original.

What is the tagline of The Refugee Nation “The refugee nation”?

“Together, we're creating a nation. A nation to honor the refugee athletes at the Olympic Games. A nation that represents 65 million displaced people.”

Sources for the credits and awards

elojodeiberoamerica.com