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The New Originals “Mathlete” 2023

The New Originals “Mathlete” (2023) is a The New Originals commercial directed by Ebeneza Blanche, produced by Smuggler. It won one award: Ciclope 2023 Bronze Special Section Fashion Film.

A young man in a school where math is king struggles to find his place, until he discovers his true calling as a creative, challenging the traditional definition of an "athlete."

Video: the new originals on YouTube

Shot by shot

  1. A young male student with a backpack walks away from the camera on a path next to a school building, while other students stand in a doorway.© The New Originals0:00
  2. A group of male students in sudoku-patterned vests stand in a classroom, looking around with curious expressions.© The New Originals0:05
  3. A young Black man in a sudoku vest sits at a desk in a classroom, looking up and smiling.© The New Originals0:07
  4. A young man in a light blue t-shirt with text on the back walks past another young man in a suit and sunglasses at a school.© The New Originals0:09
  5. A male teacher in a brown suit writes complex math equations on a large blackboard in a classroom.© The New Originals0:11
  6. Three young women in casual clothes dance joyfully in an open, dusty area outside a building, with one woman in a yellow shirt and brown skirt, another in a striped dress and green apron, and a third in a light green sweater and floral skirt.© The New Originals0:13
  7. Three young Black women stand together, one with her arm around another, in front of a school building on a sunny day.© The New Originals0:17
  8. A young Black man in a green and blue sweatshirt smiles and looks up, standing in a dorm room with bunk beds.© The New Originals0:18
  9. A barber shaves a pattern of circles into the back of a young man's head, who wears a gold chain, in a barbershop.© The New Originals0:23
  10. Three men are outside, two of them looking at sunglasses on a stand, while the third man in a suit talks to them, with a building in the background.© The New Originals0:28
  11. A young Black man with an afro, wearing a white t-shirt with colorful crests, talks and gestures in a sparse dorm room with bunk beds.© The New Originals0:38
  12. Three young men are in a dorm room, one shirtless and wearing gold chains, standing up from a trunk while another adjusts his hair.© The New Originals0:42

Stills © The New Originals. Made by Smuggler and Ebeneza Blanche.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Creatives are the new athletes, challenging traditional notions of success.

Tagline: “The New Originals”

underdog storyfinding your passionredefining successschool lifecoming of agehidden talent

The cut

Length
59 s
Shots
28
Average shot
2.1 s

What creatives use The New Originals “Mathlete” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The New Originals “Mathlete”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young male student with a backpack walks away from the camera on a path next to a school building, while other students stand in a doorway.© The New OriginalsA group of male students in sudoku-patterned vests stand in a classroom, looking around with curious expressions.© The New OriginalsA young Black man in a sudoku vest sits at a desk in a classroom, looking up and smiling.© The New OriginalsA young man in a light blue t-shirt with text on the back walks past another young man in a suit and sunglasses at a school.© The New Originals
    Frames from The New Originals “Mathlete”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The New Originals “Mathlete” in order, with its length, framing and what happens in it.

    A young male student with a backpack walks away from the camera on a path next to a school building, while other students stand in a doorway.© The New OriginalsA group of male students in sudoku-patterned vests stand in a classroom, looking around with curious expressions.© The New OriginalsA young Black man in a sudoku vest sits at a desk in a classroom, looking up and smiling.© The New OriginalsA young man in a light blue t-shirt with text on the back walks past another young man in a suit and sunglasses at a school.© The New OriginalsA male teacher in a brown suit writes complex math equations on a large blackboard in a classroom.© The New OriginalsThree young women in casual clothes dance joyfully in an open, dusty area outside a building, with one woman in a yellow shirt and brown skirt, another in a striped dress and green apron, and a third in a light green sweater and floral skirt.© The New Originals
    Length: 59 s · Shots: 28 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    The New Originals “Mathlete” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the The New Originals “Mathlete” commercial?

Ebeneza Blanche directed it, produced by Smuggler.

What awards did The New Originals “Mathlete” win?

1 awards, including Ciclope 2023 Bronze Special Section Fashion Film.

What is the tagline of The New Originals “Mathlete”?

“The New Originals”

Sources for the credits and awards

awards.ciclopefestival.com