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Thai Health Promotion Foundation “Speed Blinds You” 2017

Thai Health Promotion Foundation “Speed Blinds You” (2017) is a Thai Health Promotion Foundation commercial directed by Rong Soralamp, produced by Phenomena. It won 2 awards, including Cannes Lions 2017 Film Silver and Clio 2017 Silver — Film / Commercials (between thirty [30] seconds and sixty [60] seconds).

A public service announcement demonstrates the dangerous effects of tunnel vision and blind spots when driving at high speeds, culminating in a sudden, tragic accident.

Video: BBDO Bangkok on YouTube

Shot by shot

  1. A first-person POV shot from a motorcycle speeding down a rural highway with power lines and trees on either side.© Thai Health Promotion Foundation0:01
  2. A man in a blue helmet drives a motorcycle with a woman in a pink helmet behind him, looking intensely at the camera on a road during the day.© Thai Health Promotion Foundation0:02
  3. A POV shot from a motorcycle driving on a highway, with graphic overlays illustrating tunnel vision and blind spots.© Thai Health Promotion Foundation0:03
  4. A man and a woman on a motorcycle speed down a road, with motion blur indicating high speed, on a bright day.© Thai Health Promotion Foundation0:21
  5. A white dog with its tongue out runs across a blurred road, with a blurred background of buildings and trees, suggesting high speed.© Thai Health Promotion Foundation0:25
  6. A white dog walks on the side of a blurred road, seen from the POV of a speeding motorcycle on a cloudy day.© Thai Health Promotion Foundation0:30
  7. A man's eyes, wearing a helmet, widen in shock and fear, as if witnessing something horrific.© Thai Health Promotion Foundation0:31
  8. A blurry, low-angle shot shows a person's arm and leg as they fall to the ground, with a bright white background.© Thai Health Promotion Foundation0:33
  9. A person in a pink top and blue jeans is seen from a low angle, falling rapidly with motion blur against a bright white background.© Thai Health Promotion Foundation0:34
  10. Two people wearing helmets and casual clothes fall and slide on a dusty road after a motorcycle accident, with a truck approaching in the background.© Thai Health Promotion Foundation0:35

Stills © Thai Health Promotion Foundation. Made by Phenomena and Rong Soralamp.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Illustrate tunnel vision and blind spots to show the dangers of speeding.

Tagline: “Tunnel Vision Kills. Don't drive too fast.”

POV perspectiveeducational graphicsslow-motion impactsudden accidentpublic safety warning

The cut

Length
45 s
Shots
12
Average shot
3.8 s

What creatives use Thai Health Promotion Foundation “Speed Blinds You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Thai Health Promotion Foundation “Speed Blinds You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A first-person POV shot from a motorcycle speeding down a rural highway with power lines and trees on either side.© Thai Health Promotion FoundationA man in a blue helmet drives a motorcycle with a woman in a pink helmet behind him, looking intensely at the camera on a road during the day.© Thai Health Promotion FoundationA POV shot from a motorcycle driving on a highway, with graphic overlays illustrating tunnel vision and blind spots.© Thai Health Promotion FoundationA man and a woman on a motorcycle speed down a road, with motion blur indicating high speed, on a bright day.© Thai Health Promotion Foundation
    Frames from Thai Health Promotion Foundation “Speed Blinds You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Thai Health Promotion Foundation “Speed Blinds You” in order, with its length, framing and what happens in it.

    A first-person POV shot from a motorcycle speeding down a rural highway with power lines and trees on either side.© Thai Health Promotion FoundationA man in a blue helmet drives a motorcycle with a woman in a pink helmet behind him, looking intensely at the camera on a road during the day.© Thai Health Promotion FoundationA POV shot from a motorcycle driving on a highway, with graphic overlays illustrating tunnel vision and blind spots.© Thai Health Promotion FoundationA man and a woman on a motorcycle speed down a road, with motion blur indicating high speed, on a bright day.© Thai Health Promotion FoundationA white dog with its tongue out runs across a blurred road, with a blurred background of buildings and trees, suggesting high speed.© Thai Health Promotion FoundationA white dog walks on the side of a blurred road, seen from the POV of a speeding motorcycle on a cloudy day.© Thai Health Promotion Foundation
    Length: 45 s · Shots: 12 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a slow-motion impact

    Before you present an idea, you need to know who has done it, and how.

    Thai Health Promotion Foundation “Speed Blinds You” is built on a slow-motion impact. Search the library by idea to see every spot that uses it.

    Saaq (La Societe de L'assurance Automobile Du Quebec) “Don't Give a Damn”© Saaq (La Societe de L'assurance Automobile Du Quebec)adidas “House Match”© adidasNike “Sabalenka vs Everything”© NikeTrex “The 40th”© Trex
    Saaq (La Societe de L'assurance Automobile Du Quebec) · adidas · Nike · Trex

More commercials by Rong Soralamp

  • Sabina "Sabina Braless" (2024) commercial still© SabinaSabina “Sabina Braless” 2024Dir. Rong Soralamp · SourSpikes Asia Silver 2025

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • National Ovarian Cancer Coalition (NOCC) "SILENT INherITANCE" (2026) commercial still© National Ovarian Cancer Coalition (NOCC)National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE” 2026Digitas HealthClio Awards Gold 2026

Questions

Who directed the Thai Health Promotion Foundation “Speed Blinds You” commercial?

Rong Soralamp directed it, produced by Phenomena.

What awards did Thai Health Promotion Foundation “Speed Blinds You” win?

2 awards, including Cannes Lions 2017 Film Silver and Clio 2017 Silver — Film / Commercials (between thirty [30] seconds and sixty [60] seconds).

What is the tagline of Thai Health Promotion Foundation “Speed Blinds You”?

“Tunnel Vision Kills. Don't drive too fast.”

Sources for the credits and awards

The WorkThe Workclios.com