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Tango “Bravo” 2006

Tango “Bravo” (2006) is a Tango commercial directed by Jim Gilchrist, produced by Thomas & Thomas. It won 2 awards, including Cannes Lions 2006 Film Silver and Epica 2006 Silver Non Alcoholic Drinks.

A quiet residential street transforms into a chaotic, fruit-filled avalanche, culminating in a woman emerging from a pile of fruit with a bottle of Tango Clear.

Video: jim gilchrist on Vimeo

Shot by shot

  1. An aerial shot shows rows of terraced houses with red roofs and small backyards in a dense urban neighborhood.© Tango0:00
  2. A light green vintage car is parked on a steep residential street with colorful terraced houses under a clear sky.© Tango0:03
  3. A small orange fruit rolls down a sloped sidewalk in front of two houses, one light blue and one white, on a sunny day.© Tango0:06
  4. A wide shot of a residential street with colorful houses, as various fruits fall from the sky and bounce on the road, with the sea in the background.© Tango0:10
  5. Small, colorful, fruit-shaped candies bounce and roll across a textured, dark surface in a close-up shot.© Tango0:16
  6. A vintage car is parked on a residential street as various fruits, including oranges and lemons, fall and bounce around it.© Tango0:19
  7. A shopping cart full of fruit tumbles down a residential street, spilling its contents everywhere as the fruit bounces and rolls.© Tango0:24
  8. A window with orange trim and white curtains is shown on the side of a building as small, colorful fruit-like objects are thrown at it, causing the glass to shatter.© Tango0:31
  9. A yellow bicycle is parked next to a lamppost on a street corner as a cascade of colorful fruit tumbles down a hill.© Tango0:37
  10. A window box falls from a window, spilling fruit onto the ground, as more fruit bounces and rolls down a sloped alleyway.© Tango0:39
  11. Oranges and green apples roll down a steep, paved street in front of a house with a brown facade and red trim.© Tango0:43
  12. A wide shot shows a massive pile of oranges, green apples, and watermelons on a paved street, with more fruit rolling down a slope.© Tango0:49

Stills © Tango. Made by Thomas & Thomas and Jim Gilchrist.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A surreal, fruit-filled avalanche to represent the refreshing burst of Tango Clear.

Tagline: “It's clear when you've been Tango'd”

everyday surrealismdomino effectfruit explosionunexpected chaosslow-motion destruction

The cut

Length
61 s
Shots
22
Average shot
2.8 s

What creatives use Tango “Bravo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tango “Bravo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot shows rows of terraced houses with red roofs and small backyards in a dense urban neighborhood.© TangoA light green vintage car is parked on a steep residential street with colorful terraced houses under a clear sky.© TangoA small orange fruit rolls down a sloped sidewalk in front of two houses, one light blue and one white, on a sunny day.© TangoA wide shot of a residential street with colorful houses, as various fruits fall from the sky and bounce on the road, with the sea in the background.© Tango
    Frames from Tango “Bravo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tango “Bravo” in order, with its length, framing and what happens in it.

    An aerial shot shows rows of terraced houses with red roofs and small backyards in a dense urban neighborhood.© TangoA light green vintage car is parked on a steep residential street with colorful terraced houses under a clear sky.© TangoA small orange fruit rolls down a sloped sidewalk in front of two houses, one light blue and one white, on a sunny day.© TangoA wide shot of a residential street with colorful houses, as various fruits fall from the sky and bounce on the road, with the sea in the background.© TangoSmall, colorful, fruit-shaped candies bounce and roll across a textured, dark surface in a close-up shot.© TangoA vintage car is parked on a residential street as various fruits, including oranges and lemons, fall and bounce around it.© Tango
    Length: 61 s · Shots: 22 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a everyday surrealism

    Before you present an idea, you need to know who has done it, and how.

    Tango “Bravo” is built on a everyday surrealism. Search the library by idea to see every spot that uses it.

    Telefónica “Metamorfose ambulante”© TelefónicaCalvin Klein x Palace “CK1Palace”© Calvin Klein x PalaceSony “Places”© SonyWelcome Justo Dell Acqua “argentinacine - Welcome Justo Dell Acqua”© Welcome Justo Dell Acqua
    Telefónica · Calvin Klein x Palace · Sony · Welcome Justo Dell Acqua

More commercials by Jim Gilchrist

  • BetVictor "My Favourite Things" (2026) commercial still© BetVictorBetVictor “My Favourite Things” 2026Dir. Jim Gilchrist · Barn Door Films
  • Sky "Smart Home" (2026) commercial still© SkySky “Smart Home” 2026Dir. Jim Gilchrist
  • Vitality "Life's Pretty Good" (2025) commercial still© VitalityVitality “Life's Pretty Good” 2025Dir. Jim Gilchrist · VCCP
  • Matalan "Spring" (2024) commercial still© MatalanMatalan “Spring” 2024Dir. Jim Gilchrist · McCann Manchester
  • Purple Bricks "Midas" (2024) commercial still© Purple BricksPurple Bricks “Midas” 2024Dir. Jim Gilchrist · Snap

Award-winning drinks commercials

  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991

Questions

Who directed the Tango “Bravo” commercial?

Jim Gilchrist directed it, produced by Thomas & Thomas.

What awards did Tango “Bravo” win?

2 awards, including Cannes Lions 2006 Film Silver and Epica 2006 Silver Non Alcoholic Drinks.

What is the tagline of Tango “Bravo”?

“It's clear when you've been Tango'd”

Sources for the credits and awards

The WorkThe Workweb.archive.org