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TalkTalk “Model Britain” 2013

TalkTalk “Model Britain” (2013) is a TalkTalk commercial directed by Danny Kleinman for CHI & Partners, produced by Rattling Stick. It won one award: LIA 2013 Bronze — Production & Post-Production / Animation.

A stop-motion animated journey through a miniature Britain showcases diverse people and their daily lives, highlighting the warmth and connection found at home with TalkTalk's services.

Video: TalkTalk X Factor on YouTube

Shot by shot

  1. A giant woman in a white coat walks past a miniature airport with tiny cars and buildings, under a pink sky at dusk.© TalkTalk0:02
  2. A miniature airport terminal with several miniature people and black taxi cabs outside, under a twilight sky.© TalkTalk0:04
  3. A claymation elderly woman with glasses and a yellow cardigan sits on a blue couch, eating from a foil container in a dimly lit living room.© TalkTalk0:40

Stills © TalkTalk. Made by CHI & Partners, Rattling Stick and Danny Kleinman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Miniature Britain brought to life through stop-motion, celebrating everyday home connections.

Tagline: “TalkTalk, a brighter home for everyone.”

miniature worldstop-motion animationslice of lifejourney through a citydiverse charactersnighttime setting

The cut

Length
60 s
Shots
33
Average shot
1.8 s
Format
stop motion

What creatives use TalkTalk “Model Britain” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TalkTalk “Model Britain”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A giant woman in a white coat walks past a miniature airport with tiny cars and buildings, under a pink sky at dusk.© TalkTalkA miniature airport terminal with several miniature people and black taxi cabs outside, under a twilight sky.© TalkTalkA claymation elderly woman with glasses and a yellow cardigan sits on a blue couch, eating from a foil container in a dimly lit living room.© TalkTalk
    Frames from TalkTalk “Model Britain”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TalkTalk “Model Britain” in order, with its length, framing and what happens in it.

    A giant woman in a white coat walks past a miniature airport with tiny cars and buildings, under a pink sky at dusk.© TalkTalkA miniature airport terminal with several miniature people and black taxi cabs outside, under a twilight sky.© TalkTalkA claymation elderly woman with glasses and a yellow cardigan sits on a blue couch, eating from a foil container in a dimly lit living room.© TalkTalk
    Length: 60 s · Shots: 33 · Average shot: 1.8 s · Format: stop motion

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    TalkTalk “Model Britain” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More commercials by Danny Kleinman

  • Specsavers Opticians "Eerie" (2008) commercial still© Specsavers OpticiansSpecsavers Opticians “Eerie” 2008Dir. Danny Kleinman · Specsavers CreativeEpica Bronze 2008
  • John Smith's "Diner" (2023) commercial still© John Smith'sJohn Smith's “Diner” 2023Dir. Danny Kleinman · TBWA
  • PG Tips "The Return" (2007) commercial still© PG TipsPG Tips “The Return” 2007Dir. Danny Kleinman · Mother

More from CHI & Partners

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the TalkTalk “Model Britain” commercial?

Danny Kleinman directed it, produced by Rattling Stick, for the agency CHI & Partners.

Which agency made TalkTalk “Model Britain”?

CHI & Partners created it for TalkTalk (2013).

What awards did TalkTalk “Model Britain” win?

1 awards, including LIA 2013 Bronze — Production & Post-Production / Animation.

What is the tagline of TalkTalk “Model Britain”?

“TalkTalk, a brighter home for everyone.”

Sources for the credits and awards

web.archive.org