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Svenson “Envidia” 2016

Svenson “Envidia” (2016) is a Svenson commercial directed by Agustín Berruezo for Tapsa Y&R, produced by Lee Films. It won 2 awards, including El Ojo de Iberoamérica 2016 Silver Film – TV5: Productos de higiene personal, belleza, medicinales y farmacéuticos.

A series of men with luscious hair are envied by balding men, highlighting the desire for hair restoration.

Video: Lee Films on Vimeo

Shot by shot

  1. A man with long hair and a beard runs on a treadmill in a gym, looking tired and sweaty.© Svenson0:00
  2. A man with long hair and a beard runs on a treadmill, his hair flowing behind him, while another man with a goatee watches him with envy in a gym.© Svenson0:04
  3. A man with long hair drives a white convertible, while a bald man and a woman in the passenger seat look at him with surprise and envy.© Svenson0:11
  4. A man with long hair drives a car, his hair blowing in the wind, while a bald man is seen in the foreground.© Svenson0:18
  5. A close-up shot shows a woman's long, dark hair flowing out of a car window as she drives, with sunlight catching the strands.© Svenson0:20
  6. A man with long hair drives a convertible while a couple in the back seat looks at him with envy on a sunny day.© Svenson0:22
  7. Two men are talking at night, one with a beard and white shirt, the other with curly hair and a brown jacket, on a dark street.© Svenson0:26
  8. A male soccer player with curly hair and a referee with a surprised expression stand on a soccer field under a cloudy sky.© Svenson0:30
  9. A muscular man with long dark hair and a headband, resembling Rambo, fires a machine gun in a jungle setting.© Svenson0:37
  10. A bald Asian man in a military uniform holds a rifle and smiles, while another soldier walks past him in a war-torn landscape.© Svenson0:41
  11. A bald man in a military uniform holds a rifle and smiles at the camera, surrounded by other soldiers and military supplies in a jungle setting.© Svenson0:44
  12. A balding, bearded man in his 40s, wearing a grey t-shirt, looks over his shoulder in a swimming pool, as water splashes around him.© Svenson0:47

Stills © Svenson. Made by Tapsa Y&R, Lee Films and Agustín Berruezo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase the envy of balding men towards those with full, healthy hair.

Tagline: “Estás a tiempo de llamar”

envyhair envycontrastwish fulfillmentsocial comparisontransformation

The cut

Length
64 s
Shots
14
Average shot
4.5 s

What creatives use Svenson “Envidia” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Svenson “Envidia”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with long hair and a beard runs on a treadmill in a gym, looking tired and sweaty.© SvensonA man with long hair and a beard runs on a treadmill, his hair flowing behind him, while another man with a goatee watches him with envy in a gym.© SvensonA man with long hair drives a white convertible, while a bald man and a woman in the passenger seat look at him with surprise and envy.© SvensonA man with long hair drives a car, his hair blowing in the wind, while a bald man is seen in the foreground.© Svenson
    Frames from Svenson “Envidia”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Svenson “Envidia” in order, with its length, framing and what happens in it.

    A man with long hair and a beard runs on a treadmill in a gym, looking tired and sweaty.© SvensonA man with long hair and a beard runs on a treadmill, his hair flowing behind him, while another man with a goatee watches him with envy in a gym.© SvensonA man with long hair drives a white convertible, while a bald man and a woman in the passenger seat look at him with surprise and envy.© SvensonA man with long hair drives a car, his hair blowing in the wind, while a bald man is seen in the foreground.© SvensonA close-up shot shows a woman's long, dark hair flowing out of a car window as she drives, with sunlight catching the strands.© SvensonA man with long hair drives a convertible while a couple in the back seat looks at him with envy on a sunny day.© Svenson
    Length: 64 s · Shots: 14 · Average shot: 4.5 s

  3. 03Ad ideas: every spot built on a contrast

    Before you present an idea, you need to know who has done it, and how.

    Svenson “Envidia” is built on a contrast. Search the library by idea to see every spot that uses it.

    Change The Ref “The Lost Class: DAVID”© Change The RefEko-Kom “Flight attendants - Garbage Collectors”© Eko-KomMoms Demand Action for Gun Sense in America “Not Allowed”© Moms Demand Action for Gun Sense in Americadu “Too Complicated”© du
    Change The Ref · Eko-Kom · Moms Demand Action for Gun Sense in America · du

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Svenson “Envidia” commercial?

Agustín Berruezo directed it, produced by Lee Films, for the agency Tapsa Y&R.

Which agency made Svenson “Envidia”?

Tapsa Y&R created it for Svenson (2016).

What awards did Svenson “Envidia” win?

2 awards, including El Ojo de Iberoamérica 2016 Silver Film – TV5: Productos de higiene personal, belleza, medicinales y farmacéuticos and El Ojo de Iberoamérica 2016 Bronze Producción Audiovisual – PA6 – Mejor Uso de Música.

What is the tagline of Svenson “Envidia”?

“Estás a tiempo de llamar”

Sources for the credits and awards

elojodeiberoamerica.comelojodeiberoamerica.com