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Sun Tours Ltb AB “Young Sir” 2007

Sun Tours Ltb AB “Young Sir” (2007) is a Sun Tours Ltb AB commercial directed by Jappe Päivinen for Publicis Helsinki Oy, produced by Otto Tuotanto Oy. It won one award: Epica 2007 Bronze Transport & Tourism.

A young boy on a family vacation experiences the joy of a fancy seafood dinner, only to return to the mundane reality of school cafeteria food.

Video: Jappe Päivinen on YouTube

Shot by shot

  1. A young boy runs towards the camera at night, then two adults walk past him, in front of a restaurant.© Sun Tours Ltb AB0:00
  2. A young boy in a plaid shirt walks through an outdoor restaurant, with a woman and a waiter in the foreground and background.© Sun Tours Ltb AB0:02
  3. A family of three, a blonde man, a woman in a floral dress, and a young boy, stand barefoot in a dimly lit, open-air restaurant, looking at a male waiter in a yellow shirt.© Sun Tours Ltb AB0:07
  4. A waiter in a yellow shirt serves a family with a young boy at an outdoor restaurant with a view of the ocean at dusk.© Sun Tours Ltb AB0:08
  5. A young boy with spiky blonde hair sits at a restaurant table, with his parents and a server in the background.© Sun Tours Ltb AB0:11
  6. A young boy with blonde hair peeks over a "Seafood" menu at a restaurant table, surrounded by adults at night.© Sun Tours Ltb AB0:13
  7. A young boy with blonde hair sits at a table in a dimly lit restaurant, looking at a "Seafood" menu.© Sun Tours Ltb AB0:16
  8. A waiter's hands place a plate with a cooked lobster on a white tablecloth in a restaurant, with a glass of red wine visible.© Sun Tours Ltb AB0:19
  9. A young boy in a plaid shirt sits at a restaurant table, looking at the camera, with a plate of lobster in the foreground and other diners in the background.© Sun Tours Ltb AB0:21
  10. A young boy with spiky blonde hair sits at a restaurant table between two adults, looking around with a curious expression at night.© Sun Tours Ltb AB0:28
  11. A young boy with blonde hair sits at a restaurant table, looking down as a plate is placed in front of him.© Sun Tours Ltb AB0:29
  12. A young boy in a striped shirt looks up at a cafeteria worker while holding a tray of food in a school cafeteria.© Sun Tours Ltb AB0:32

Stills © Sun Tours Ltb AB. Made by Publicis Helsinki Oy, Otto Tuotanto Oy and Jappe Päivinen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Contrast exotic vacation food with bland school food to highlight the joy of travel.

Tagline: “Aina se on mielessä. Loma.”

fish out of waterchild's perspectivedream vs. realityfood porncontrast editing

The cut

Length
40 s
Shots
22
Average shot
1.8 s

What creatives use Sun Tours Ltb AB “Young Sir” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sun Tours Ltb AB “Young Sir”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy runs towards the camera at night, then two adults walk past him, in front of a restaurant.© Sun Tours Ltb ABA young boy in a plaid shirt walks through an outdoor restaurant, with a woman and a waiter in the foreground and background.© Sun Tours Ltb ABA family of three, a blonde man, a woman in a floral dress, and a young boy, stand barefoot in a dimly lit, open-air restaurant, looking at a male waiter in a yellow shirt.© Sun Tours Ltb ABA waiter in a yellow shirt serves a family with a young boy at an outdoor restaurant with a view of the ocean at dusk.© Sun Tours Ltb AB
    Frames from Sun Tours Ltb AB “Young Sir”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sun Tours Ltb AB “Young Sir” in order, with its length, framing and what happens in it.

    A young boy runs towards the camera at night, then two adults walk past him, in front of a restaurant.© Sun Tours Ltb ABA young boy in a plaid shirt walks through an outdoor restaurant, with a woman and a waiter in the foreground and background.© Sun Tours Ltb ABA family of three, a blonde man, a woman in a floral dress, and a young boy, stand barefoot in a dimly lit, open-air restaurant, looking at a male waiter in a yellow shirt.© Sun Tours Ltb ABA waiter in a yellow shirt serves a family with a young boy at an outdoor restaurant with a view of the ocean at dusk.© Sun Tours Ltb ABA young boy with spiky blonde hair sits at a restaurant table, with his parents and a server in the background.© Sun Tours Ltb ABA young boy with blonde hair peeks over a "Seafood" menu at a restaurant table, surrounded by adults at night.© Sun Tours Ltb AB
    Length: 40 s · Shots: 22 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Sun Tours Ltb AB “Young Sir” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Sun Tours Ltb AB “Young Sir” commercial?

Jappe Päivinen directed it, produced by Otto Tuotanto Oy, for the agency Publicis Helsinki Oy.

Which agency made Sun Tours Ltb AB “Young Sir”?

Publicis Helsinki Oy created it for Sun Tours Ltb AB (2007).

What awards did Sun Tours Ltb AB “Young Sir” win?

1 awards, including Epica 2007 Bronze Transport & Tourism.

What is the tagline of Sun Tours Ltb AB “Young Sir”?

“Aina se on mielessä. Loma.”

Sources for the credits and awards

web.archive.org

Sun Tours Ltb AB “Young Sir” (2007) Commercial by Jappe Päivinen: Credits, Awards & Stills