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Stonewall “Ban Conversion Therapy Now” 2023

Stonewall “Ban Conversion Therapy Now” (2023) is a Stonewall commercial directed by Zhang + Knight for The & Partners London, produced by Academy. It won one award: Creative Circle 2023 Silver FILM CRAFT - Best Use of Adapted Music.

A young person is subjected to various forms of conversion therapy, from emotional manipulation to physical and spiritual abuse, before finding solace and acceptance with their family.

Video: Zhang + Knight on Vimeo

Shot by shot

  1. A young person with curly hair sits on a bed, looking distressed, while an older person comforts them in a cluttered attic bedroom.© Stonewall0:00
  2. A close-up shot of a drawing of a person's face with curly hair, with other drawings visible in the background.© Stonewall0:16
  3. A young person with curly hair sits on a dark wooden staircase, looking distressed while holding a small object in their hands.© Stonewall0:26
  4. A metal plaque on a door reads "Dr. Harriet Pryor Psychotherapist" while a blurred woman sits at a table in a bright room beyond.© Stonewall0:43
  5. A young person with curly hair and a beaded necklace looks down with a somber expression in an interior setting.© Stonewall0:52
  6. A young person with curly hair looks distressed as they are forced to remove their shirt by an unseen figure in a dimly lit room.© Stonewall0:57
  7. Two people, one wearing a dark long-sleeved shirt and the other a dark blue shirt with white anchors, hold hands tightly in a close-up shot.© Stonewall1:22
  8. A group of people, including a man in a brown jacket and a man in a blue shirt, gather around a person on the floor in a brightly lit community hall.© Stonewall1:25
  9. Multiple hands of various skin tones are placed on the head of a person with curly hair, suggesting a moment of intense focus or shared burden in an interior setting.© Stonewall1:29
  10. A man with blonde hair and glasses looks down, his face partially obscured, in a dimly lit interior setting.© Stonewall1:30
  11. A barber in a blue shirt cuts a man's hair in a barbershop, while other men wait, and a wall of headshots is visible.© Stonewall1:37
  12. A young man with a blue beanie and jacket hugs an older person, then looks directly at the camera with a somber expression in an outdoor setting.© Stonewall1:57

Stills © Stonewall. Made by The & Partners London, Academy and Zhang + Knight.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the different forms of conversion therapy and its devastating impact.

Tagline: “Conversion therapy is not therapy. It's abuse. Ban Conversion Therapy Now.”

emotional manipulationforced conformityfamily acceptancejourney of sufferinghope and resilience

The cut

Length
154 s
Shots
26
Average shot
5.9 s

What creatives use Stonewall “Ban Conversion Therapy Now” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Stonewall “Ban Conversion Therapy Now”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young person with curly hair sits on a bed, looking distressed, while an older person comforts them in a cluttered attic bedroom.© StonewallA close-up shot of a drawing of a person's face with curly hair, with other drawings visible in the background.© StonewallA young person with curly hair sits on a dark wooden staircase, looking distressed while holding a small object in their hands.© StonewallA metal plaque on a door reads "Dr. Harriet Pryor Psychotherapist" while a blurred woman sits at a table in a bright room beyond.© Stonewall
    Frames from Stonewall “Ban Conversion Therapy Now”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Stonewall “Ban Conversion Therapy Now” in order, with its length, framing and what happens in it.

    A young person with curly hair sits on a bed, looking distressed, while an older person comforts them in a cluttered attic bedroom.© StonewallA close-up shot of a drawing of a person's face with curly hair, with other drawings visible in the background.© StonewallA young person with curly hair sits on a dark wooden staircase, looking distressed while holding a small object in their hands.© StonewallA metal plaque on a door reads "Dr. Harriet Pryor Psychotherapist" while a blurred woman sits at a table in a bright room beyond.© StonewallA young person with curly hair and a beaded necklace looks down with a somber expression in an interior setting.© StonewallA young person with curly hair looks distressed as they are forced to remove their shirt by an unseen figure in a dimly lit room.© Stonewall
    Length: 154 s · Shots: 26 · Average shot: 5.9 s

  3. 03Ad ideas: every spot built on a hope and resilience

    Before you present an idea, you need to know who has done it, and how.

    Stonewall “Ban Conversion Therapy Now” is built on a hope and resilience. Search the library by idea to see every spot that uses it.

    Walgreens “This Is Our Shot”© WalgreensUNHCR “The Journey”© UNHCRMelissa Giles “UNICEF - Children Uprooted”© Melissa GilesFreethink “The Future of Cancer Research”© Freethink
    Walgreens · UNHCR · Melissa Giles · Freethink

More commercials by Zhang + Knight

Award-winning public service & ngo commercials

Questions

Who directed the Stonewall “Ban Conversion Therapy Now” commercial?

Zhang + Knight directed it, produced by Academy, for the agency The & Partners London.

Which agency made Stonewall “Ban Conversion Therapy Now”?

The & Partners London created it for Stonewall (2023).

What awards did Stonewall “Ban Conversion Therapy Now” win?

1 awards, including Creative Circle 2023 Silver FILM CRAFT - Best Use of Adapted Music.

What is the tagline of Stonewall “Ban Conversion Therapy Now”?

“Conversion therapy is not therapy. It's abuse. Ban Conversion Therapy Now.”

Sources for the credits and awards

web.archive.org