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Starbucks “Every Names A Story” 2022

Starbucks “Every Names A Story” (2022) is a Starbucks commercial directed by Nicolas Jack Davies for Iris. It won one award: British Arrows 21/22 Bronze — The Social Impact Award.

A young person named James navigates daily life, facing misgendering and challenges, until finding acceptance and recognition at Starbucks, where his chosen name is used.

Video: Starbucks UK on YouTube

Shot by shot

  1. A close-up shot of a digital screen showing a "First Name" input field with a blinking cursor, suggesting user interaction.© Starbucks0:01
  2. A young person with a nose ring looks down, illuminated by colorful light in a close-up shot.© Starbucks0:02
  3. A young man with a backpack walks down a leaf-strewn path, talking on his phone, with a bus and other people in the background on a cloudy day.© Starbucks0:04
  4. A young person with a buzzcut, wearing a purple jacket and green scarf, walks outdoors while talking on a phone, looking concerned.© Starbucks0:06
  5. A young person with a buzzcut sits in a waiting room, looking down at their hands, while other people are visible in the background.© Starbucks0:10
  6. A young person with a buzzcut looks around a waiting room, then turns to look at a screen displaying "Jemma Miller Room 4."© Starbucks0:12
  7. A young person with short hair sits on a bed, reaching out to open blue curtains in a dimly lit bedroom.© Starbucks0:14
  8. Starbucks “Every Names A Story”, shot 10© Starbucks0:16
  9. A barista's hand writes "Jan" on a Starbucks cup with a marker, in a close-up shot.© Starbucks0:21
  10. A barista steams milk at an espresso machine, with steam rising, inside a bustling coffee shop during the day.© Starbucks0:22
  11. A young person with a buzzcut and a jacket looks around, then smiles, inside a Starbucks cafe with the logo visible.© Starbucks0:23
  12. A person's hand reaches for a Starbucks cup with "James" written on it, on a wooden table in a cafe.© Starbucks0:25

Stills © Starbucks. Made by Iris and Nicolas Jack Davies.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting the importance of chosen names and identity through a personal journey.

Tagline: “Every Name's a story.”

journey of self-discoveryovercoming adversityfinding acceptanceeveryday strugglessmall acts of kindness

The cut

Length
30 s
Shots
16
Average shot
1.9 s

What creatives use Starbucks “Every Names A Story” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Starbucks “Every Names A Story”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a digital screen showing a "First Name" input field with a blinking cursor, suggesting user interaction.© StarbucksA young person with a nose ring looks down, illuminated by colorful light in a close-up shot.© StarbucksA young man with a backpack walks down a leaf-strewn path, talking on his phone, with a bus and other people in the background on a cloudy day.© StarbucksA young person with a buzzcut, wearing a purple jacket and green scarf, walks outdoors while talking on a phone, looking concerned.© Starbucks
    Frames from Starbucks “Every Names A Story”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Starbucks “Every Names A Story” in order, with its length, framing and what happens in it.

    A close-up shot of a digital screen showing a "First Name" input field with a blinking cursor, suggesting user interaction.© StarbucksA young person with a nose ring looks down, illuminated by colorful light in a close-up shot.© StarbucksA young man with a backpack walks down a leaf-strewn path, talking on his phone, with a bus and other people in the background on a cloudy day.© StarbucksA young person with a buzzcut, wearing a purple jacket and green scarf, walks outdoors while talking on a phone, looking concerned.© StarbucksA young person with a buzzcut sits in a waiting room, looking down at their hands, while other people are visible in the background.© StarbucksA young person with a buzzcut looks around a waiting room, then turns to look at a screen displaying "Jemma Miller Room 4."© Starbucks
    Length: 30 s · Shots: 16 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a journey of self-discovery

    Before you present an idea, you need to know who has done it, and how.

    Starbucks “Every Names A Story” is built on a journey of self-discovery. Search the library by idea to see every spot that uses it.

    U-Haul “The Way To What's Ahead”© U-HaulWhatsApp “UGO: A Homecoming Story”© WhatsAppOrange “Trust Journey”© OrangeDubai Tourism “Dubai Presents”© Dubai Tourism
    U-Haul · WhatsApp · Orange · Dubai Tourism

More commercials by Nicolas Jack Davies

  • Dog's Trust "Groundhog Day" (2023) commercial still© Dog's TrustDog's Trust “Groundhog Day” 2023Dir. Nicolas Jack Davies · VCCPCreative Circle Bronze 2023
  • No Place to Hide "Uninvited" (2022) commercial still© No Place to HideNo Place to Hide “Uninvited” 2022Dir. Nicolas Jack DaviesCreative Circle Bronze 2022
  • Parkinson's UK "Socks" (2026) commercial still© Parkinson's UKParkinson's UK “Socks” 2026Dir. Nicolas Jack Davies · Don't Panic
  • Parkinsons "Uk - Socks" (2026) commercial still© ParkinsonsParkinsons “Uk - Socks” 2026Dir. Nicolas Jack Davies · Don't Panic
  • The EY Foundation "Social Mobility" (2024) commercial still© The EY FoundationThe EY Foundation “Social Mobility” 2024Dir. Nicolas Jack Davies · Ogilvy
  • Vodafone "Call - Calm and Collected" (2023) commercial still© VodafoneVodafone “Call - Calm and Collected” 2023Dir. Nicolas Jack Davies · Ogilvy & Mather

More from Iris

  • Starbucks "What's Your Name" (2020) commercial still© StarbucksStarbucks “What's Your Name” 2020Dir. Nicolas Davies · IrisEpica Gold 2021
  • Samsung "A Moon For All Mankind" (2018) commercial still© SamsungSamsung “A Moon For All Mankind” 2018IrisLondon International Awards Silver 2018
  • Jeep "Portraits" (2016) commercial still© JeepJeep “Portraits” 2016IrisClio Awards Bronze 2016
  • Vredestein Tires "Reimagine Exploration" (2025) commercial still© Vredestein TiresVredestein Tires “Reimagine Exploration” 2025Dir. Cameron Thuman · Iris
  • Samsung UK "Build Up" (2025) commercial still© Samsung UKSamsung UK “Build Up” 2025Dir. Zak Emerson · Iris
  • KP Snacks "Pom-Bears - Put a Little Pom in Your Day" (2024) commercial still© KP SnacksKP Snacks “Pom-Bears - Put a Little Pom in Your Day” 2024Dir. Steve Reeves · Iris

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Starbucks “Every Names A Story” commercial?

Nicolas Jack Davies directed it, for the agency Iris.

Which agency made Starbucks “Every Names A Story”?

Iris created it for Starbucks (2022).

What awards did Starbucks “Every Names A Story” win?

1 awards, including British Arrows 21/22 Bronze — The Social Impact Award.

What is the tagline of Starbucks “Every Names A Story”?

“Every Name's a story.”

Sources for the credits and awards

britisharrows.com