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Sprite “Facing a hater” 2019

Sprite “Facing a hater” (2019) is a Sprite commercial directed by Lemon for Santo Buenos Aires, produced by Ladoble. It won one award: El Ojo de Iberoamérica 2019 Bronze Film – FL21 – Comerciales hasta 180 segundos de duración.

A young man, a notorious online hater, is confronted by 100 of his victims in a dramatic, dark setting, leading to an unexpected emotional resolution.

Video: ___ladoble___ on Vimeo

Shot by shot

  1. A young man in a dark t-shirt and green jacket walks down a dimly lit concrete stairwell, looking around nervously.© Sprite0:10
  2. A young woman with blonde hair in a ponytail stands in a large group of people, all wearing white t-shirts with text, in a dimly lit room.© Sprite0:35
  3. A young man with short hair and a green shirt looks around nervously in a dimly lit, dark room.© Sprite0:45
  4. A young man in a green shirt stands facing a large crowd of people in white t-shirts in a dimly lit, empty hall.© Sprite0:57
  5. A young man with short dark hair and a green shirt looks down and to the right, with text overlayed on the screen.© Sprite1:18
  6. A man in glasses and a white t-shirt with Spanish text stands in a line of people, facing a person in a military uniform in a dimly lit, industrial-looking room.© Sprite1:37
  7. A young man with short dark hair and a green shirt looks down with a pained expression, as text appears on screen in a dark, ambiguous setting.© Sprite1:45
  8. A large group of diverse young adults in white t-shirts walk towards the camera in a dimly lit, smoky hall with columns.© Sprite1:54
  9. A young man in a green jacket stands in the middle of a large group of young people, all wearing white t-shirts, in a dimly lit hall.© Sprite2:09
  10. A young man in a green jacket and dark t-shirt stands among a crowd of people, then embraces another man in a white t-shirt, in an interior setting.© Sprite2:19
  11. A young man in a green jacket is embraced by a woman in a green shirt, surrounded by a crowd of smiling people in white t-shirts.© Sprite2:33
  12. A young man in a green jacket and a young woman with dark curly hair hug each other in a crowd of people, all wearing white t-shirts, in a smoky, dimly lit room.© Sprite2:44

Stills © Sprite. Made by Santo Buenos Aires, Ladoble and Lemon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Confronting online hate with love and empathy, turning anger into hugs.

Tagline: “STAY FRESH”

confrontationredemptionmob mentality reversedpower of empathyunexpected twistsymbolic clothing

The cut

Length
182 s
Shots
59
Average shot
3.1 s

What creatives use Sprite “Facing a hater” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sprite “Facing a hater”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a dark t-shirt and green jacket walks down a dimly lit concrete stairwell, looking around nervously.© SpriteA young woman with blonde hair in a ponytail stands in a large group of people, all wearing white t-shirts with text, in a dimly lit room.© SpriteA young man with short hair and a green shirt looks around nervously in a dimly lit, dark room.© SpriteA young man in a green shirt stands facing a large crowd of people in white t-shirts in a dimly lit, empty hall.© Sprite
    Frames from Sprite “Facing a hater”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sprite “Facing a hater” in order, with its length, framing and what happens in it.

    A young man in a dark t-shirt and green jacket walks down a dimly lit concrete stairwell, looking around nervously.© SpriteA young woman with blonde hair in a ponytail stands in a large group of people, all wearing white t-shirts with text, in a dimly lit room.© SpriteA young man with short hair and a green shirt looks around nervously in a dimly lit, dark room.© SpriteA young man in a green shirt stands facing a large crowd of people in white t-shirts in a dimly lit, empty hall.© SpriteA young man with short dark hair and a green shirt looks down and to the right, with text overlayed on the screen.© SpriteA man in glasses and a white t-shirt with Spanish text stands in a line of people, facing a person in a military uniform in a dimly lit, industrial-looking room.© Sprite
    Length: 182 s · Shots: 59 · Average shot: 3.1 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Sprite “Facing a hater” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by Lemon

  • Coca-Cola "I Love You Hater" (2019) commercial still© Coca-ColaCoca-Cola “I Love You Hater” 2019Dir. Lemon · SANTOEl Ojo de Iberoamérica Grand Prix 2019
  • Fibertel "Play y birras" (2012) commercial still© FibertelFibertel “Play y birras” 2012Dir. Lemon · DonEl Ojo de Iberoamérica Bronze 2012
  • Heinz Kraft "Pizzeria - Try Carefully (Director's Cut)" (2024) commercial still© Heinz KraftHeinz Kraft “Pizzeria - Try Carefully (Director's Cut)” 2024Dir. Lemon · Wunderman Thompson Istanbul

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Sprite “Facing a hater” commercial?

Lemon directed it, produced by Ladoble, for the agency Santo Buenos Aires.

Which agency made Sprite “Facing a hater”?

Santo Buenos Aires created it for Sprite (2019).

What awards did Sprite “Facing a hater” win?

1 awards, including El Ojo de Iberoamérica 2019 Bronze Film – FL21 – Comerciales hasta 180 segundos de duración.

What is the tagline of Sprite “Facing a hater”?

“STAY FRESH”

Sources for the credits and awards

elojodeiberoamerica.com