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Sony Playstation “PS9” 2001

Sony Playstation “PS9” (2001) is a Sony Playstation commercial directed by Erick Ifergan for TBWA\Chiat\Day, produced by Serial Dreamer. It won one award: Clio 2001 Silver — Television/Cinema / Visual Effects.

A man in a futuristic city experiences advanced PlayStation 9 features like retinal scanning, mind control, and telepathic music, culminating in a dramatic fall and underwater escape.

Video: SerialDreamerFilms on YouTube

Shot by shot

  1. A futuristic cityscape with tall buildings and a large, dark, flying vehicle moving through the air.© Sony Playstation0:00
  2. A young man with curly hair in a futuristic jacket holds a glowing orb with "PS9" inside, looking intently at it in a modern city.© Sony Playstation0:02
  3. A person's hands hold a futuristic, clear, split orb, with a ghostly overlay of a person in a city background.© Sony Playstation0:05
  4. A young man in a futuristic suit jumps from a skyscraper, falling through the air with a city skyline in the background.© Sony Playstation0:19
  5. A man's face is overlaid with green digital graphics and text, with a red digital timer counting down from 03.© Sony Playstation0:26
  6. A close-up shot shows a pair of scissors cutting through a tangled mess of wires and cables, with a dark, chaotic background.© Sony Playstation0:28
  7. A man's face with a white eye is superimposed over a dark, narrow corridor with bright light at the end.© Sony Playstation0:29
  8. A woman with long hair and dark lipstick swims underwater, looking directly at the camera with a slight smile, as a translucent, jellyfish-like object floats above her.© Sony Playstation0:34
  9. A person in dark clothing and another in light clothing are seen underwater, with bubbles rising, in a dark, mysterious setting.© Sony Playstation0:35
  10. A person in a dark wetsuit swims underwater, with light rays piercing the dark green water from above.© Sony Playstation0:38
  11. Two people in blue helmets and futuristic suits ride motorcycles through a city street, with buildings reflected in the foreground.© Sony Playstation0:41
  12. A group of futuristic, armored figures with helmets are seen in a blurry, fast-moving shot, possibly in a virtual city or race.© Sony Playstation0:43

Stills © Sony Playstation. Made by TBWA\Chiat\Day, Serial Dreamer and Erick Ifergan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Futuristic PlayStation 9 features are shown through a man's surreal, action-packed journey.

Tagline: “PlayStation 9. Teleport yours today.”

futuristic technologymind controlsurreal imageryaction sequenceunderwater escapedystopian setting

The cut

Length
56 s
Shots
28
Average shot
2.0 s

What creatives use Sony Playstation “PS9” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sony Playstation “PS9”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A futuristic cityscape with tall buildings and a large, dark, flying vehicle moving through the air.© Sony PlaystationA young man with curly hair in a futuristic jacket holds a glowing orb with "PS9" inside, looking intently at it in a modern city.© Sony PlaystationA person's hands hold a futuristic, clear, split orb, with a ghostly overlay of a person in a city background.© Sony PlaystationA young man in a futuristic suit jumps from a skyscraper, falling through the air with a city skyline in the background.© Sony Playstation
    Frames from Sony Playstation “PS9”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sony Playstation “PS9” in order, with its length, framing and what happens in it.

    A futuristic cityscape with tall buildings and a large, dark, flying vehicle moving through the air.© Sony PlaystationA young man with curly hair in a futuristic jacket holds a glowing orb with "PS9" inside, looking intently at it in a modern city.© Sony PlaystationA person's hands hold a futuristic, clear, split orb, with a ghostly overlay of a person in a city background.© Sony PlaystationA young man in a futuristic suit jumps from a skyscraper, falling through the air with a city skyline in the background.© Sony PlaystationA man's face is overlaid with green digital graphics and text, with a red digital timer counting down from 03.© Sony PlaystationA close-up shot shows a pair of scissors cutting through a tangled mess of wires and cables, with a dark, chaotic background.© Sony Playstation
    Length: 56 s · Shots: 28 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a futuristic technology

    Before you present an idea, you need to know who has done it, and how.

    Sony Playstation “PS9” is built on a futuristic technology. Search the library by idea to see every spot that uses it.

    Bilt “Roomies”© BiltTelstra “Zalunian Profanity”© TelstraHyundai “Tomorrow's Car”© HyundaiVasen “Professional Makes Greatness”© Vasen
    Bilt · Telstra · Hyundai · Vasen

More commercials by Erick Ifergan

  • Seiko "Kinetic" (1999) commercial still© SeikoSeiko “Kinetic” 1999Dir. Erick Ifergan · Roberto Cohen & AssociatesAICP Awards Honoree 1999

More from TBWA\Chiat\Day

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Sony Playstation “PS9” commercial?

Erick Ifergan directed it, produced by Serial Dreamer, for the agency TBWA\Chiat\Day.

Which agency made Sony Playstation “PS9”?

TBWA\Chiat\Day created it for Sony Playstation (2001).

What awards did Sony Playstation “PS9” win?

1 awards, including Clio 2001 Silver — Television/Cinema / Visual Effects.

What is the tagline of Sony Playstation “PS9”?

“PlayStation 9. Teleport yours today.”

Sources for the credits and awards

web.archive.org