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Sidral Mundet “Estamos” 2023

Sidral Mundet “Estamos” (2023) is a Sidral Mundet commercial directed by Alexis Gomez for Only If, produced by Landia. It won 2 awards, including shots Awards The Americas 2024 Gold — Cinematography (Above two minutes) and El Ojo de Iberoamérica 2023 Bronze Producción Audiovisual – PA1 – Fotografía.

This ad celebrates the resilience of Mexican people who overcome adversity, highlighting their presence and strength despite challenges, culminating in a message of unity and perseverance.

Video: LANDIA on Vimeo

Shot by shot

  1. A diverse group of people walk and bike on a busy city street, passing a "Bazar Literario" and a wall covered in "NO" posters.© Sidral Mundet0:26
  2. A young male with dark hair and a tan jacket turns his head to look at the camera in a dimly lit, dark room.© Sidral Mundet0:42
  3. A young man with a backpack walks away from the camera under an overpass, with sunlight flaring from above.© Sidral Mundet0:53
  4. A young woman with a braid leans against a concrete wall, looking off-camera, while another young woman writes in a notebook next to her.© Sidral Mundet0:56
  5. A young woman with a braided ponytail looks out a cracked bus window, while another person's arm is visible in the foreground.© Sidral Mundet1:05
  6. A group of high school students in uniform are gathered in a dimly lit room, with some sitting on a counter and one on the floor, looking up at a boy standing near a shelf with trophies.© Sidral Mundet1:15
  7. A male teen in a brown cardigan looks down sadly in a classroom, while a female teen walks past him.© Sidral Mundet1:41
  8. A young female soccer player in a red jersey looks back at the camera with a determined expression on a dimly lit field at night, surrounded by other players.© Sidral Mundet1:51
  9. A middle-aged man with a mustache and graying hair looks down with a concerned expression, illuminated by soft light in an interior setting.© Sidral Mundet1:59
  10. A diverse group of people, including a man in a suit and a woman in a blazer, stand on a busy city street, looking around.© Sidral Mundet2:03
  11. A woman in a teal sweater leans against a wall, comforted by a man's hand on her shoulder, while another person stands nearby.© Sidral Mundet2:14
  12. A young man with a short haircut and a light blue jacket stands confidently, looking directly at the camera amidst a blurred crowd of people.© Sidral Mundet2:24

Stills © Sidral Mundet. Made by Only If, Landia and Alexis Gomez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating Mexican resilience and unity despite adversity, emphasizing their unwavering presence.

Tagline: “Pero a pesar de todo, estamos. (But despite everything, here we are.)”

overcoming adversitycommunity supporteveryday heroesunderdog storycultural prideslice of life moments

The cut

Length
169 s
Shots
96
Average shot
1.8 s

What creatives use Sidral Mundet “Estamos” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sidral Mundet “Estamos”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people walk and bike on a busy city street, passing a "Bazar Literario" and a wall covered in "NO" posters.© Sidral MundetA young male with dark hair and a tan jacket turns his head to look at the camera in a dimly lit, dark room.© Sidral MundetA young man with a backpack walks away from the camera under an overpass, with sunlight flaring from above.© Sidral MundetA young woman with a braid leans against a concrete wall, looking off-camera, while another young woman writes in a notebook next to her.© Sidral Mundet
    Frames from Sidral Mundet “Estamos”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sidral Mundet “Estamos” in order, with its length, framing and what happens in it.

    A diverse group of people walk and bike on a busy city street, passing a "Bazar Literario" and a wall covered in "NO" posters.© Sidral MundetA young male with dark hair and a tan jacket turns his head to look at the camera in a dimly lit, dark room.© Sidral MundetA young man with a backpack walks away from the camera under an overpass, with sunlight flaring from above.© Sidral MundetA young woman with a braid leans against a concrete wall, looking off-camera, while another young woman writes in a notebook next to her.© Sidral MundetA young woman with a braided ponytail looks out a cracked bus window, while another person's arm is visible in the foreground.© Sidral MundetA group of high school students in uniform are gathered in a dimly lit room, with some sitting on a counter and one on the floor, looking up at a boy standing near a shelf with trophies.© Sidral Mundet
    Length: 169 s · Shots: 96 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Sidral Mundet “Estamos” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

More commercials by Alexis Gomez

  • Monos "Kismet" (2025) commercial still© MonosMonos “Kismet” 2025Dir. Alexis Gomez · Doubleday & CartwrightCiclope Bronze 2025
  • Fud "Mi esencia/ My heritage" (2024) commercial still© FudFud “Mi esencia/ My heritage” 2024Dir. Alexis Gomez · Dentsu Creative MéxicoEl Ojo de Iberoamérica Bronze 2024
  • Nike "Nike - Lucha Libre" (2023) commercial still© NikeNike “Nike - Lucha Libre” 2023Dir. Alexis Gomez

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Sidral Mundet “Estamos” commercial?

Alexis Gomez directed it, produced by Landia, for the agency Only If.

Which agency made Sidral Mundet “Estamos”?

Only If created it for Sidral Mundet (2023).

What awards did Sidral Mundet “Estamos” win?

2 awards, including shots Awards The Americas 2024 Gold — Cinematography (Above two minutes) and El Ojo de Iberoamérica 2023 Bronze Producción Audiovisual – PA1 – Fotografía.

What is the tagline of Sidral Mundet “Estamos”?

“Pero a pesar de todo, estamos. (But despite everything, here we are.)”

Sources for the credits and awards

elojodeiberoamerica.comshots