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Sherwin Williams “Safari” 2017

Sherwin Williams “Safari” (2017) is a Sherwin Williams commercial for McKinney. It won one award: Clio 2017 Silver — Film Technique (Animation) / Animation.

Paint swatches transform into vibrant safari animals, showcasing the endless possibilities of color for home decoration.

Video: BUCK on Vimeo

Shot by shot

  1. Paint swatches fly through the air and assemble into a colorful mandrill in a jungle setting.© Sherwin Williams0:00
  2. A flamingo made of red paint swatches blinks its yellow eye, then closes it, in a close-up shot.© Sherwin Williams0:05
  3. A flock of stylized pink flamingos, made of paint swatches, stand in shallow blue water under a bright sky, turning their heads.© Sherwin Williams0:07
  4. A herd of zebras made of paint swatches are seen from a low angle, with one zebra turning its head to look at the camera as the sun rises in the background.© Sherwin Williams0:09
  5. A baby giraffe made of paint swatches walks towards the camera, surrounded by adult giraffes, in a stylized savanna.© Sherwin Williams0:12
  6. A group of meerkats, made of paint swatches, stand alert in a desert landscape with red rock formations under a bright sky.© Sherwin Williams0:15
  7. Two cheetahs made of paint swatches are seen on a tree branch, with one jumping off, in a stylized savanna landscape.© Sherwin Williams0:17
  8. A stylized cheetah, made of paint swatches, walks through tall grass in a savanna landscape with an acacia tree in the background.© Sherwin Williams0:19
  9. A herd of elephants made of paint swatches walks across a desert landscape under a blue sky, with the lead elephant in focus.© Sherwin Williams0:21
  10. A herd of elephants and a flock of flamingos, rendered in a low-poly CG style, move across a landscape made of Sherwin Williams paint swatches.© Sherwin Williams0:23
  11. A wide shot of a stylized Sherwin-Williams store with a blue sign, surrounded by green plants and a lake under a clear blue sky.© Sherwin Williams0:27

Stills © Sherwin Williams. Made by McKinney.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Safari animals made of paint swatches come to life.

Tagline: “Where will color take you?”

transformationanthropomorphismnature's beautyplayful animationjourney of discovery

The cut

Length
30 s
Shots
11
Average shot
2.7 s
Format
cgi

What creatives use Sherwin Williams “Safari” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sherwin Williams “Safari”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Paint swatches fly through the air and assemble into a colorful mandrill in a jungle setting.© Sherwin WilliamsA flamingo made of red paint swatches blinks its yellow eye, then closes it, in a close-up shot.© Sherwin WilliamsA flock of stylized pink flamingos, made of paint swatches, stand in shallow blue water under a bright sky, turning their heads.© Sherwin WilliamsA herd of zebras made of paint swatches are seen from a low angle, with one zebra turning its head to look at the camera as the sun rises in the background.© Sherwin Williams
    Frames from Sherwin Williams “Safari”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sherwin Williams “Safari” in order, with its length, framing and what happens in it.

    Paint swatches fly through the air and assemble into a colorful mandrill in a jungle setting.© Sherwin WilliamsA flamingo made of red paint swatches blinks its yellow eye, then closes it, in a close-up shot.© Sherwin WilliamsA flock of stylized pink flamingos, made of paint swatches, stand in shallow blue water under a bright sky, turning their heads.© Sherwin WilliamsA herd of zebras made of paint swatches are seen from a low angle, with one zebra turning its head to look at the camera as the sun rises in the background.© Sherwin WilliamsA baby giraffe made of paint swatches walks towards the camera, surrounded by adult giraffes, in a stylized savanna.© Sherwin WilliamsA group of meerkats, made of paint swatches, stand alert in a desert landscape with red rock formations under a bright sky.© Sherwin Williams
    Length: 30 s · Shots: 11 · Average shot: 2.7 s · Format: cgi

  3. 03Ad ideas: every spot built on a transformation

    Before you present an idea, you need to know who has done it, and how.

    Sherwin Williams “Safari” is built on a transformation. Search the library by idea to see every spot that uses it.

    BBC “Trails Will Blaze”© BBCJindal Steel and Power “Jindal Steel- the Steel of India”© Jindal Steel and PowerChannel 4 “Meet the Superhumans”© Channel 4Kalbaz “Ping Pong”© Kalbaz
    BBC · Jindal Steel and Power · Channel 4 · Kalbaz

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Award-winning home commercials

Questions

Which agency made Sherwin Williams “Safari”?

McKinney created it for Sherwin Williams (2017).

What awards did Sherwin Williams “Safari” win?

1 awards, including Clio 2017 Silver — Film Technique (Animation) / Animation.

What is the tagline of Sherwin Williams “Safari”?

“Where will color take you?”

Sources for the credits and awards

clios.com