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Sea-Eye “Like a Fish” 2025

Sea-Eye “Like a Fish” (2025) is a Sea-Eye commercial directed by Oliver Bernotat, produced by Simon & Paul. It won 3 awards, including Young Director Award 2025 Silver Screen — Charity Commercial.

A heartwarming scene of a father teaching his daughter to swim like a fish transitions to a stark reality: children drowning in the Mediterranean, highlighting the urgent need for Sea-Eye's rescue efforts.

Video: Oliver Bernotat on Vimeo

Shot by shot

  1. A group of children play soccer on a sandy beach, while adults relax and two fishermen work with their boats near the water.© Sea-Eye0:00
  2. Underwater, a child in blue swim trunks is held by an adult's arm, then they surface, creating splashes.© Sea-Eye0:10
  3. Sea-Eye “Like a Fish”, shot 3© Sea-Eye0:11
  4. Sea-Eye “Like a Fish”, shot 5© Sea-Eye0:19
  5. A man with a grey beard and a young girl swim in the ocean, with white buildings visible on the shore in the background.© Sea-Eye0:20
  6. A person with dark, wet hair is seen from behind, swimming in the ocean with text on screen.© Sea-Eye0:21
  7. A middle-aged man with a grey beard and curly hair is in the water, looking at someone off-screen and talking, with buildings in the background.© Sea-Eye0:23
  8. A young child with curly hair swims in the ocean, looking back over their shoulder with a hopeful expression as water splashes around them.© Sea-Eye0:26
  9. A middle-aged man with a grey beard and curly hair is in the water, looking towards the right side of the frame, with a coastal town in the background.© Sea-Eye0:29
  10. A young woman with wet hair and a red life vest emerges from the water, wiping her eyes, in the open sea.© Sea-Eye0:37
  11. A young child with curly hair and a life vest floats in the ocean at sunset, looking around with a serious expression.© Sea-Eye0:43
  12. A person with dark, curly hair and a red life vest is seen from behind, struggling to swim in dark, choppy water at dusk.© Sea-Eye0:48

Stills © Sea-Eye. Made by Simon & Paul and Oliver Bernotat.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Contrast a joyful swimming lesson with the tragic reality of child refugees at sea.

Tagline: “No child should swim for their life. Your donation counts! #LeaveNoOneToDie”

father-daughter bondinnocence lostchild in perilcall to actioncontrast for impactsymbolic imagery

The cut

Length
77 s
Shots
18
Average shot
4.3 s

What creatives use Sea-Eye “Like a Fish” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sea-Eye “Like a Fish”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of children play soccer on a sandy beach, while adults relax and two fishermen work with their boats near the water.© Sea-EyeUnderwater, a child in blue swim trunks is held by an adult's arm, then they surface, creating splashes.© Sea-EyeSea-Eye “Like a Fish”, 0:11© Sea-EyeSea-Eye “Like a Fish”, 0:19© Sea-Eye
    Frames from Sea-Eye “Like a Fish”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sea-Eye “Like a Fish” in order, with its length, framing and what happens in it.

    A group of children play soccer on a sandy beach, while adults relax and two fishermen work with their boats near the water.© Sea-EyeUnderwater, a child in blue swim trunks is held by an adult's arm, then they surface, creating splashes.© Sea-EyeSea-Eye “Like a Fish”, 0:11© Sea-EyeSea-Eye “Like a Fish”, 0:19© Sea-EyeA man with a grey beard and a young girl swim in the ocean, with white buildings visible on the shore in the background.© Sea-EyeA middle-aged man with a grey beard and curly hair is in the water, looking at someone off-screen and talking, with buildings in the background.© Sea-Eye
    Length: 77 s · Shots: 18 · Average shot: 4.3 s

  3. 03Ad ideas: every spot built on a father-daughter bond

    Before you present an idea, you need to know who has done it, and how.

    Sea-Eye “Like a Fish” is built on a father-daughter bond. Search the library by idea to see every spot that uses it.

    Prison Radio Association “Connection”© Prison Radio AssociationGoel TMT “Band Baaja Bitiya”© Goel TMTApple “Heartstrings”© AppleNike “Voice of Belief”© Nike
    Prison Radio Association · Goel TMT · Apple · Nike

More commercials by Oliver Bernotat

  • Lidl "brotZeit e.V" (2026) commercial still© LidlLidl “brotZeit e.V” 2026Dir. Oliver Bernotat · M&C Saatchi

Award-winning public service & ngo commercials

  • WWF "In Hot Water" (2025) commercial still© WWFWWF “In Hot Water” 2025Dir. Yannis Konstantinidis · NOMINTClio Awards Grand Prix 2025
  • Fire and Emergency New Zealand "You’re Cooked" (2024) commercial still© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
  • truth "Depression Stick" (2023) commercial still© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
  • Epuron / German Ministry for the Environment "Power Of Wind" (2008) commercial still© Epuron / German Ministry for the EnvironmentEpuron / German Ministry for the Environment “Power Of Wind” 2008Dir. The Vikings · Nordpol+Eurobest Grand Prix 2007

Questions

Who directed the Sea-Eye “Like a Fish” commercial?

Oliver Bernotat directed it, produced by Simon & Paul.

What awards did Sea-Eye “Like a Fish” win?

3 awards, including Young Director Award 2025 Silver Screen — Charity Commercial, Young Director Award 2025 Silver Screen — Commercial and Young Director Award 2025 Silver Screen — Passion Project.

What is the tagline of Sea-Eye “Like a Fish”?

“No child should swim for their life. Your donation counts! #LeaveNoOneToDie”

Sources for the credits and awards

youngdirectoraward.awardsengine.comnyfadvertising.com