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Sas “Moviestar” 2016

Sas “Moviestar” (2016) is a Sas commercial directed by Jens Jonsson for Akestam Holst, produced by Giants & Toys. It won one award: Epica 2016 Gold Transport & Tourism.

Two women on a plane discuss one's dreams of becoming a movie star with indoor pools and horses, highlighting the big aspirations of travelers.

Video: Giants and Toys on Vimeo

Stills © Sas. Made by Akestam Holst, Giants & Toys and Jens Jonsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Travelers think big, even with indoor horses.

Tagline: “Travelers think big.”

dreamer characterexaggerated fantasyairplane conversationaspirational humorunexpected twist

The cut

Length
20 s
One take
20 s in a single shot

What creatives use Sas “Moviestar” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sas “Moviestar”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Sas “Moviestar”, 0:15© Sas
    Frames from Sas “Moviestar”

  2. 02How a one-take commercial is built

    20 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    Sas “Moviestar”, 0:15© Sas
    Length: 20 s · One take: 20 s in a single shot

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Sas “Moviestar” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More commercials by Jens Jonsson

  • Sas "Big Bike Ride" (2016) commercial still© SasSas “Big Bike Ride” 2016Dir. Jens Jonsson · Akestam HolstEpica Gold 2016
  • Telia "This is Not - Marie Antoinette" (2026) commercial still© TeliaTelia “This is Not - Marie Antoinette” 2026Dir. Jens Jonsson · Akestam Holst

More from Akestam Holst

  • Ikea "Nightwalkers" (2013) commercial still© IkeaIkea “Nightwalkers” 2013Dir. Jesper Ericstam · Akestam HolstEpica Gold 2013
  • Atg "Unleash Your Inner Horse" (2024) commercial still© AtgAtg “Unleash Your Inner Horse” 2024Dir. Fredrik Bond · Akestam HolstCiclope Bronze 2024
  • Legora "Collaborate Seamlessly" (2026) commercial still© LegoraLegora “Collaborate Seamlessly” 2026Dir. Rhys Thomas · Akestam Holst
  • Spiris "Swimmer" (2025) commercial still© SpirisSpiris “Swimmer” 2025Dir. Torben Kjelstrup · Akestam Holst
  • Scandinavian Airlines "The Traveller" (2024) commercial still© Scandinavian AirlinesScandinavian Airlines “The Traveller” 2024Dir. Daniel Börjesson · Akestam Holst
  • IKEA Sweden "Energy Thieves" (2024) commercial still© IKEA SwedenIKEA Sweden “Energy Thieves” 2024Dir. Torben Kjelstrup · Akestam Holst

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Sas “Moviestar” commercial?

Jens Jonsson directed it, produced by Giants & Toys, for the agency Akestam Holst.

Which agency made Sas “Moviestar”?

Akestam Holst created it for Sas (2016).

What awards did Sas “Moviestar” win?

1 awards, including Epica 2016 Gold Transport & Tourism.

What is the tagline of Sas “Moviestar”?

“Travelers think big.”

Sources for the credits and awards

winners.epica-awards.com