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Samdex “Pierre” 2015

Samdex “Pierre” (2015) is a Samdex commercial for Jandl. It won 2 awards, including Cannes Lions 2015 Film Bronze and Epica 2015 Bronze Fashion, Footwear & Personal Accessories.

Pierre wins the lottery, but his family's chaotic search for the ticket leads to its accidental destruction in the washing machine, leaving him distraught.

Video: JANDL on YouTube

Frames

  1. A family of four is in a messy living room, with a woman tearing a pillow, a girl throwing clothes, a boy lying on a couch, and a man sitting in an armchair.© Samdex0:00
  2. Samdex “Pierre”, shot 1© Samdex0:05
  3. Samdex “Pierre”, shot 1© Samdex0:10
  4. A middle-aged man with a beard sits looking sad, while a woman in a pink top and sparkly skirt stands behind him, in a domestic interior.© Samdex0:15
  5. Samdex “Pierre”, shot 2© Samdex0:20
  6. Samdex “Pierre”, shot 2© Samdex0:25
  7. A split screen shows a young girl in a pink skirt and colorful socks standing in a messy living room, while a washing machine tumbles clothes on the right.© Samdex0:30
  8. A silver Samsonite suitcase with brown accents is shown on a white background, then the Samdex logo and text appear.© Samdex0:40

Stills © Samdex. Made by Jandl.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Lottery winner's ticket destroyed by family chaos, highlighting the need for secure luggage.

Tagline: “Nová kolekcia Samsonite. Kúpite v predajniach Samdex.”

ironic twist of fatedomestic chaosmisunderstanding leads to disasterunaware destructioneveryday absurdity

The cut

Length
45 s
Shots
4
Average shot
11.3 s

What creatives use Samdex “Pierre” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samdex “Pierre”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A family of four is in a messy living room, with a woman tearing a pillow, a girl throwing clothes, a boy lying on a couch, and a man sitting in an armchair.© SamdexSamdex “Pierre”, 0:05© SamdexSamdex “Pierre”, 0:10© SamdexA middle-aged man with a beard sits looking sad, while a woman in a pink top and sparkly skirt stands behind him, in a domestic interior.© Samdex
    Frames from Samdex “Pierre”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samdex “Pierre” in order, with its length, framing and what happens in it.

    A family of four is in a messy living room, with a woman tearing a pillow, a girl throwing clothes, a boy lying on a couch, and a man sitting in an armchair.© SamdexSamdex “Pierre”, 0:05© SamdexSamdex “Pierre”, 0:10© SamdexA middle-aged man with a beard sits looking sad, while a woman in a pink top and sparkly skirt stands behind him, in a domestic interior.© SamdexSamdex “Pierre”, 0:20© SamdexSamdex “Pierre”, 0:25© Samdex
    Length: 45 s · Shots: 4 · Average shot: 11.3 s

  3. 03Ad ideas: every spot built on a domestic chaos

    Before you present an idea, you need to know who has done it, and how.

    Samdex “Pierre” is built on a domestic chaos. Search the library by idea to see every spot that uses it.

    IKEA “Mama's Little Boy”© IKEAPaperchase “Cupid”© PaperchaseAmeriquest “Surprise Dinner”© AmeriquestDirecTV “Robots”© DirecTV
    IKEA · Paperchase · Ameriquest · DirecTV

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Which agency made Samdex “Pierre”?

Jandl created it for Samdex (2015).

What awards did Samdex “Pierre” win?

2 awards, including Cannes Lions 2015 Film Bronze and Epica 2015 Bronze Fashion, Footwear & Personal Accessories.

What is the tagline of Samdex “Pierre”?

“Nová kolekcia Samsonite. Kúpite v predajniach Samdex.”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.com